Engaged Audiences - Identify Consumers based on Specific Content Engagement

In this Module you will: 

• Discover how Resonate uses behavioral data and natural language processing to create audiences based on content consumers engage with online
• Explore how to build and analyze Standard Engaged Audiences within the Segmentation Center to better understand your target audience
• Understand how Custom Engaged Audiences leverage keyword-based content consumption to create hyper-targeted audiences for activation and deeper analysis