Update on the cookie-less future - May 2025

As you may have seen, Google recently announced that they will not be retiring cookies and are continuing to iterate on how consumers will be able to adjust their privacy settings.  See here: https://digiday.com/media/google-chrome-will-now-continue-to-use-third-party-cookies/

As a result, we will continue to build and optimize our solutions that leverage multiple ID types to align with the IDs used by our customers. We will monitor any potential changes that Google proposes and keep you up to date on any enhancements we may need to make.