Resonate's Third-Party Segments allow you to onboard data from third parties from hundreds of industry data vendors, including IRI, Kantar, and Kochava, in order to gain a rich understanding of your customers, partners, and even your competitors' customers.
Combine these segments with Resonate's 14K+ insights, tags, geography data, and Engaged Audiences to analyze your buyers and people in-market for your products or services. Examine your competitors' customers to better understand why they choose their business over others.
What's the process?
Getting access to thousands of third-party segments through Resonate is easy.
- First, we work with you to identify the right vendor and segments for your needs.
- We then distribute the segments to your Resonate account as audiences with user-friendly names.
- Your third-party segments are ready for analysis! Use our 14K+ insights to enrich your new audiences and engage with them online.