Embeddings Refresh Schedule: designed to keep data fresh and relevant
This article outlines the key components of our embeddings offering, emphasizing the importance of both resets and refreshes in maintaining data relevance, protecting against any model drift, and providing access to the most up-to-date 90-day digital footprint.
Refreshed Append
The Refreshed Behavior schedule ensures that we provide the latest 90-day digital footprint, capturing recent user behaviors and trends tied to clients' IDs. Our behavior data, including newly added IDs, is refreshed monthly.
Embeddings Reset
The Embeddings Reset process ensures our data remains relevant and prevents model drift. We release new embeddings data sets quarterly and clients have the option to reset their internal models with the updated data sets on a quarterly or annual basis.
As there are options when it comes to resetting the embeddings table (resetting on either a quarterly or annual basis), we’ve laid out here three different scenarios. Each scenario is designed to cater to different needs, ensuring data relevance and supporting various strategic requirements. The quarterly reset option is our most dynamic, freshest data set and is recommended if needing seasonality shifts in your internal models. The benefit to this approach is that it ensures your operating with the most consistent and current embeddings data set. Along with the monthly behavior refreshes, you’re ensuring enhanced data relevance throughout the year.
For some of our clients, resetting and retraining their internal models with a new embeddings data set quarterly is not ideal, which is why we offer an annual reset option. Choosing an annual reset allows for consistency with a single data set and facilitates long-term analysis and planning. Even with an annual embeddings reset, the client can still receive monthly behavior refreshes tied to their IDs.
By adhering to this refresh schedule, clients can ensure their models leverage the most current and relevant data, enhancing performance and achieving their business objectives.
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