How Agencies Use Resonate's AI-Powered Solutions

Resonate offers an end-to-end solution for agency marketers, from research and planning all the way to media execution and measurement. We will meet you wherever you are in your journey and map our solutions to your existing agency services. To summarize how agencies leverage these core capabilities, we’ve created this guide that can be shared with your clients or prospects. 

Audience Development & Strategy

Win new business by easily building audiences to align to a brand brief and provide pitch winning insights across all industries. Including:

• The most up-to-date research on a brand’s market, vertical, region, & competitors
• The largest, most recent data so brands can stay on top of the evolving consumer to keep brand segments fresh & relevant
• Quickly create custom data to understand new verticals & regions
• Planning & developing campaign strategies using any relevant data set, including 3rd party data, 1st party data and lookalikes, and custom data
• Delivering more effective audience segmentation that aligns to the right message at the right time

Media Planning Strategy

AI powered insights on your audiences used to develop an effective media strategy, including brand segmentation, real-time media planning, and high performing campaign tactics. Including:

• Strategic campaign plans using the most up-to-date research & insights on the market, your first party data, and custom data
• Creating, replicating, and taking action on your brand segmentation strategy and optimize it over time
• Real-time cross screen media planning across any audience, including linear & digital TV, to allocate media dollars effectively 

Creative & Messaging Strategy

A unique creative & messaging strategy and execution that eliminates wasted media dollars by enabling personalization at every stage of the funnel. Including:

• A robust set of data, including vertical specific preferences & psychographic data to develop creative that is tailored to every audience
• Optimizing creative & messaging throughout the campaign using strategic media insights to determine the next best message for every audience 

Activation

A solution that takes any audience created in the strategy and planning process and activates it across the omni-channel digital ecosystem. Including:

• Activating every audience directly into the digital world without the use of proxies, including the exact audience you pitched
• Activating audiences across multiple channel types, including OTT, CTV, display, video, and social
• Ensuring every audience is seeing the right creative at the right time 

Audience Validation & Discovery

Validate if your target audiences are engaging with your ads and learn more about the people who are engaging and how they change over time to optimize audiences, creative & messaging, and media channels. Including:

• Expanding measurement & analytics beyond traditional campaign metrics and Google analytics
• Providing strategic insights on media and website data to help determine what segments & message to implement next

1st Party Data Monetization

Help your clients get more out of their 1st party CRM data with an increased understanding of who their customers are, and use that understanding to drive better performance from acquisition to growth & retention. Including:

• Monetizing your client's first party data to find more segments that look like your best
• Showing you how your customers are changing over time to help optimize your strategy at every stage of the funnel 
• The ability to enrich marketer first-party CRM or website data to better understand customers and monetize their behaviors

Customer Stories: Agencies Driving Results for their Brands 

Top 5 agency helps major digital banking services company: This major agency was looking to help their client optimize their consumer targeting in credit card advertising for their invitation-to-apply offers. By leveraging Resonate’s banking & credit card data for insights & activation across internet radio, podcasts, and video, they were able to outperform other 3rd party data providers with increased audience reach and brand awareness.

Boutique media agency helps large healthcare client: This agency’s goal was to help convert their client’s PPO customers to their HMO plan, which is a very challenging audience to reach – especially without being able to leverage their client’s 1st party data due to HIPAA. To solve this challenge, Resonate created Custom Engaged Audiences based on behavioral streams of consumed health content online, and activated those audiences through both retargeting and lookalike modeling across channels.

Top 20 agency helps national mortgage lender: This agency was seeking improved consumer data on active-duty personnel and veterans in search of home loans to help a major mortgage lender who was dissatisfied with other third-party datasets. With Resonate's comprehensive data set, which includes active duty or veterans who are in the market for a loan, they achieved better audience match rates and performance on their campaigns.