Look-Alike Model Activation - Expanding high value audiences

Resonate Look-Alike Models (LAM) help you scale campaigns by expanding top-performing audiences to reach high-potential prospects. Powered by billions of daily signals and advanced AI, LAM captures consumers’ changing behaviors with unmatched accuracy. 

In Ignite, you can build and activate LAMs in seconds—slicing first-party, tag, and engaged audiences with Resonate Elements and look-alike modeling them for precise, scalable, and effective activation. Whether you’re working from a CRM file, site visitors, or media engagers, LAM helps you uncover new high-potential prospects and drive stronger targeting and higher returns on your campaign spend.

Learn more about look-alike models in the video below. For more in depth how-to documentation please click here and for FAQs please click here.