Resonate's Methodology

rAI: Resonate AI

Resonate provides the most predictive, recent, and comprehensive understanding of the evolving consumer using our cutting-edge, AI-powered data engine so you can make in the moment decisions that drive business growth.

Meet rAI

We’ve built the freshest, most predictive, continuously updated consumer data set so that you have everything you need to know to grow your business.

rAI, Resonate’s proprietary AI modeling infrastructure, powers the creation of the most comprehensive and up-to-date understanding of the US adult consumer to give our customers the most scalable and precise understanding of any dimension of their prospects and customers.

The challenge 

Legacy consumer intelligence methodologies that rely on static personas, household-level panels, outdated surveys, and aggregated third-party data can’t keep up with today’s fast-moving consumer landscape. They miss how people truly behave and what motivates them, failing to provide the individual and on-time understanding needed for real personalization and performance marketing. The result: wasted spend, missed opportunities to connect, and lost growth. 

The solution 

Resonate delivers continuously refreshed data, built at the individual level and informed by the most recent consumer understanding. With predictive AI (rAI), we make sense of billions of behaviors through the lens of verified truth, turning them into a clear and actionable understanding of people. We reveal what people truly value, believe, and intend, giving you the clarity to understand what drives consumers so you can act with confidence. 

The engine of individual understanding  

Turning data into a complete view of every person. 

What we know (verified truth)

Verified data from hundreds of thousands of consumers, linked to each person to form a trusted foundation for individual-level insights.

• U.S Consumer Study—self-reported intent, values, motivations, and preferences
• First-party transaction data*
• Core demographics

What we see (behavioral observations)

Observed across the entire U.S. adult population, capturing 30B+ daily signals that reveal how real people act.

• Consented online behavioral signals
• Topics viewed online
• IP and location data 
• Engagement with websites and media
• Census and credit bureau records 

How we scale it (Predictive AI, rAI)

Predictive AI begins with verified truths from hundreds of thousands of real consumers. Those truths are connected to the digital, media, and transactional behaviors observed across the broader population. Using advanced predictive models, rAI maps these relationships to individuals and calibrates them against the Census population, creating individual profiles that predict values, motivations, and likelihood to churn or buy. These models are continuously updated and scored daily, ensuring the intelligence is always recent and predictive. 

rAI is one of a kind. rAI doesn’t believe in one size fits all and can ingest any data set and scale it to the US adult online population for insights & action. Ask rAI any question you need to achieve your business goals and it will do the rest.

rAI delivers results, period. rAI’s outputs provide your organization with unique intent signals to predict what consumers will do tomorrow based off what they did today. rAI also thrives on personalization, helping you understand consumer psychographics, preferences, and behaviors to personalize messaging throughout the funnel and increase revenue. Ready to drive growth for your business?