Consumers have been riding the pandemic-driven struggle bus for some time now. But they've proven to be resilient while navigating uncertainty, leveraging everything at their disposal to adapt to constant disruption. And they expect brands to do the same — or they'll go elsewhere.
This report is critical to your marketing in Q1 and beyond. We're continuing to track consumer sentiment to inform your strategy and action through actionable data on both the granular and sweeping shifts happening from day-to-day and month-to month. This is industry-specific data that provides a lens for your marketing based on real-time consumer perception.
Wave 24 of our Recent Events Flash Study is now available in your account. This wave continues to track customer sentiment around COVID-19 and recent events to help you form in-the-moment, meaningful connections with our fresh, relevant insights.
It was fielded from January 18, 2022 – February 1, 2022 and had approximately 4,000 respondents.
There are no net-new attributes with Recent Events Wave 24, however we asked the same questions as Recent Events Wave 23 so you can continue to see insights and track trends around recent events with access to the latest data. Use these insights to understand where your consumers are now, not last month.
The PDF guide for Wave 24 that shows all questions and answers is attached.