Consumers are looking to brands for accountability in 2022. They want you to understand who they are, what they want, what they need, and how to speak to them. You need to back up targeted messaging with action.
This report is critical to your marketing in Q1. We're continuing to track consumer sentiment that should inform your strategy and action through actionable data on both the granular and sweeping shifts happening day to day and month to month. This industry-specific data provides a lens for your marketing based on real-time consumer perception.
Wave 23 of our Recent Events Flash Study is available in your account. This wave continues to track customer sentiment around Covid-19 and recent events to help you form in-the-moment, meaningful connections with our fresh, relevant insights.
It was fielded from December 7, 2021 – January 3, 2022 and had approximately 4,020 respondents.
Recent Events Wave 23 asks the same questions as in Wave 22, so you can continue to see insights and track trends around recent events with access to the most up-to-date data. Use these insights to understand where your consumers are now, not last month.
The PDF guide for Wave 23 that shows all questions and answers is attached.