Can I Activate to Connected TV from Resonate?

Yes! There are two delivery methods for CTV Activation through Resonate: 

1. Standard Activation: Send your cookie-based audience to your preferred activation partner directly from Resonate  
2. IP Activation (Beta): Download a list of IPs for your audience to upload to your preferred activation partner  

Option #1 Standard Activation - You can activate your Resonate audience to CTV by following the same process as any other activation through Resonate. Activate your audience from Your Saved Audiences page and then select your preferred activation partner in our Engagement Center. For detailed activation instructions, follow the step-by-step guide in our Knowledge Base here.  Once your Resonate audience has been sent to your preferred partner, you can activate to CTV directly from there.   

If you are sending your cookie-based audience to LiveRamp for CTV Activation, you will need to follow these additional instructions.     

Option #2 IP Activation (Beta) – Download a list of IP addresses to then upload to your preferred activation partner.  This product is currently in beta. Learn more about how it works in our IP Activation Knowledge Base article.