What match rates can I expect with CTV Insights?
You can expect a match rate between 40-60% when you onboard IP addresses. Learn more here.
What is a Segment?
A group of your records that are defined by a specific attribute (a group/value pairing, such as “CTV=Roku."
What is a Group?
A set of segment data that holds a specific category of values, such as “CTV.”
What is a Value?
Within a column of segment data in a data file, the entry for a given record that indicates a trait or attribute value, such as “Roku” in a “CTV” Group.
How long can I expect the data to be valid?
Expect the data to be valid for 90 days. Although IPs are much more stable than cookies, 90 days is still best practice. This does not necessarily mean that after 90 days your data is not valid. It might last longer but Resonate is not responsible for its accuracy beyond 90 days. We recommend reloading files as new segments quarterly.
Is IP Address considered PII?
Yes, IP Address is considered Personal Identifiable Information.
Does Resonate encrypt client data at rest?
Yes, Resonate encrypts data at rest using AES-256 encryption methods.
How long do you anticipate IP Address being around?
There is a lot of debate around the fate of the IP address as it relates to its use in targeted marketing. Apple has already put measures in place to allow consumers to opt out of the use of IP on their devices and Chrome has early proposals for IP-Blindness. The classification of IP as Personal Information gives it appropriate consumer protections for the time being. However, there is no set timeline for the elimination of the IP address at this time.