What Match Rates Can I Expect With CTV Insights?

You can expect a match rate between 40-60% when you onboard IP addresses with Resonate's CTV Insights.

We own the match rate process – meaning we match your IPs directly to our Resonate IDs. Then, to ensure you are analyzing the most accurate household-level data, we apply our quality filter to filter out all IPs associated with 12 or more of our Resonate IDs. This reduces noise and filters out public IPs like Starbucks so that the data is as useful and accurate as possible.