PDF: Recent Events Wave 19

Looking at our data on consumer concern over the health and economic consequences of the pandemic, you’ll see a roller coaster of data points. Since last March, it’s been up, down, and all around depending on news stories, hospitalization rates, and vaccination efficacy.

What does that mean for you as a marketer? If you aren’t adjusting your marketing efforts to evolve with your customers, you’re are at risk of missing out on growth, or worse, suffering disintermediation. Your future marketing success relies on using real-time data to draw insights that inform your acquisition, upsell, and retention strategies — meeting consumers where they are right now.

Wave 19 of our Recent Events Flash Study was fielded from August 3 - August 23, 2021 and had approximately 3,850 respondents.

The below PDF contains all the questions asked in Wave 19, as well as a wave-over-wave comparison between those questions asked in Wave 1-19.