Wave 2103 of our United States Consumer Study is now available in the platform. Wave 2103 was in field May 25, 2021 to July 7, 2021. This wave includes updates to our core attributes and focuses on Travel & Hospitality.

Summary

We have made updates to Travel and Coronavirus attributes with this wave, including:

Travel & Hospitality:

New attributes around the likelihood of taking a vacation or cruise, method of booking transportation and lodging, airline and hotel loyalty programs, and travel psychographics.
Reframed of the ‘Travel Psychographics’ to avoid redundancy in question construct
- Focusing on the ‘Agree’ aspects of psychographics of an ‘Anxious Traveler' and enabling the ‘Disagree’ aspect through the Boolean NOT capability of the platform
Inclusion of key indicators of prepping for Travel/ Vacation such as ‘shopping for luggage'
Reasons why someone would not choose a hotel/ airline etc.

Coronavirus:

Added attributes around vaccination status.
Updates to question language to avoid reference to ‘when vaccine becomes available’
Discontinuing questions that reference points in time that have passed

Curated Segments: Added 17 Shopping and Retail centric Curated Segments

Shopping - Shoppers

Brand Conscious Shoppers - shoppers that are brand-conscious when making purchases
Convenience-Valuing Shoppers - shoppers who value convenience when making purchases
Price Sensitive Shoppers - shoppers who are price-sensitive when making purchases
Brand Conscious Impulse Purchasers - shoppers that are brand-conscious but also make impulse buys when making purchases
Brand Conscious Online Shoppers - shoppers that are brand-conscious and shop online
Price Sensitive Couponers - shoppers who are price-sensitive and prefer using a coupon when making a purchase
Affluent Luxury Shoppers - affluent shoppers (HHI $150K+) who shop for luxury/high-quality items
Auto Intenders - people in the market for a vehicle purchase/lease in next 6 months.

Shopping - Primary Decison-Maker

Primary Decision-Maker: Travel
Primary Decision-Maker: Tech/Telecom
Primary Decision-Maker: Financial Services
Primary Decision-Maker: Insurance
Primary Decision-Maker: Apparel/Retail
Primary Decision-Maker: Automotive
Primary Decision-Maker: Alcohol
Primary Decision-Maker: Home & Family
Primary Decision-Maker: Restaurants

Consumer Preferences: Inclusion of primary decision maker role in various consumer preferences categories

Inactivations

Refer to the attached xls for a complete list of attributes that are being inactivated with wave 2103. We did not deprecate any attributes with this wave.

Update Saved Audiences

If you have any audiences saved with these attributes, you will need to update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries with inactive attributes will fall into error and will not deliver.

Suggested Replacements

For most attributes being inactivated with wave 2103, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivating attribute. Please note that there will be differences in the old vs new survey question, so carefully consider whether the new attribute still achieves your desired audience definition. Refer to the xls attached.

What's New with 2013

Consumer Preferences

Purchase Drivers
- Purchase Decision Makers
  - Role At Alcohol Decisions (e.g., What, When, Or Where To Drink, Etc.)
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker
  - Role At Financial Services Decisions
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker
  - Role At Home And Family Products Decisions
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker
  - Role At Insurance Products Decisions
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker
  - Role At Restaurants Decisions
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker
  - Role At Tech And Telecom Product Decisions
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker
  - Role At Travel Decisions
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker
  - Role On Apparel/ Retail Decisions
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker
  - Role On Automotive Decisions
    - Primary Decision Maker
    - Share Decision Making With Someone Else
    - Someone Else Is The Decision Maker

Coronavirus

General
- Will Primarily Use Economic Stimulus Relief Payment To
  - Did Not Receive An Economic Stimulus Relief Payment
  - Don't Know or Not Sure
  - Donate the Money to Charity
  - Invest the Money (E.G., In a Mutual Fund)
  - Pay an Auto Loan or Lease
  - Pay Credit Card Bills
  - Pay for Household Items (E.G., Food, Clothing)
  - Pay for Medical Insurance or Expenses
  - Pay Rent or a Mortgage
  - Pay Utilities (E.G., Electricity, Gas)
  - Save the Money (E.G., In a Savings Account at Your Bank)
  - Splurge on Something Fun (E.G., Entertainment, Restaurant, Travel)
  - Other
Vaccine
- Likelihood Of Taking Vaccine
  - Already Received The Vaccine
  - Completely likely
  - Moderately likely
  - Not at all likely
  - Slightly likely
  - Very likely
- Will Be Able To Get Vaccine In
  - Already Received It
  - April to June, 2021
  - July to September, 2021
  - Never
  - October, 2021 or Later
- Will Take Vaccine
  - Never
  - Within One Month of Its Availability
  - Within One Week of Its Availability
  - Within One Year of Its Availability or Later
  - Within Six Months of Its Availability
  - Within Three Months of Its Availability
Retail
- Shopping
  - Likelihood of Post-Covid Online Grocery Ordering
    - Completely likely
    - Moderately likely
    - Not at all likely
    - Slightly likely
    - Very likely
  - Likelihood of Traditional-Store Online Grocery Ordering (e.g., Instacart, Peapod, Shipt, Walmart+, etc.)
    - Completely likely
    - Moderately likely
    - Not at all likely
    - Slightly likely
    - Very likely
  - Likelihood of Using Online-Only Grocery Service (e.g., Fresh Direct, Imperfect Foods, Misfits Market, etc.)
    - Completely likely
    - Moderately likely
    - Not at all likely
    - Slightly likely
    - Very likely

Curated Segments

Resonate Curated Segments are pre-built frequently created segments that empower you to save time and increase your speed to insights! These segments are all modeled in the platform and can be used as their own audience, combined with other attributes in an audience and also to view as insights against other audiences and your digital footprint.

Shopping
- Primary Decision-Maker
  - Primary Decision- Maker: Alcohol
  - Primary Decision- Maker: Apparel/ Retail
  - Primary Decision- Maker: Automotive
  - Primary Decision- Maker: Financial Services
  - Primary Decision- Maker: Home & Family
  - Primary Decision- Maker: Insurance
  - Primary Decision- Maker: Restaurants
  - Primary Decision- Maker: Tech/ Telecom
  - Primary Decision- Maker: Travel
- Shoppers
  - Affluent Luxury Shoppers
  - Auto Intenders
  - Brand Conscious Impulse Purchasers
  - Brand Conscious Online Shoppers
  - Brand Conscious Shoppers
  - Convenience- Valuing Shoppers
  - Price Sensitive Couponers

Demographics

Employment
- Budget Managed
  - Less than $1,000
  - $1,000 To $9,999
  - $10,000 to $24,999
  - $25,000 to $49,999
  - $50,000 to $99,999
  - $100,000 to $249,999
  - $250,000 to $499,999
  - $500,000 To $999,999
  - $1,000,000 Or More
- Manage Budget/Approve Expenditure
  - Yes
  - No
- Number of Employees Managed
  - 1
  - 2 to 4
  - 5 To 9
  - 10 To 24
  - 25 To 49
  - 50 To 99
  - 100 To 249
  - 250 Or More
- Supervise/ Hire And Fire Employees
  - Yes
  - No
Lifestyle
- Hobbies & Habits
  - Spectator Sports
    - Went to a Rodeo

Financial Services & Insurance

Investments
- Alternative Investments
  - Cryptocurrencies Owned (In Last 3 Months)
    - Binance Coin
    - Bitcoin (Btc)
    - Cardano
    - Chainlink
    - Dogecoin
    - Ethereum (Eth)
    - Litecoin
    - Other
    - Ripple (Xrp)
    - Stellar (Xlm)
    - Tether (Usdt)
  - Number Of Crypto Trades (In Last 3 Months)
    - 0
    - 1
    - 2 to 4
    - 5 To 9
    - 10 or More
  - Own Cryptocurrencies
    - Yes
    - No
  - Reason for Investing in Crypto
    - Diversify My Portfolio And Reduce Risk
    - It Is Expected To Appreciate In Value/Investment
    - It Is Fun
    - It Is Not Controlled By A Government Or Central Bank
    - It Provides Protection Against An Economic Collapse
    - Other
  - Typical Value of Crypto Portfolio (In Last 3 Months)
    - Less than $100
    - $100 To $999
    - $1,000 to $4,999
    - $5,000 to $9,999
    - $10,000 or More
  - Will Increase Crypto Investments (In Next 6 Months)
    - Yes
    - No
    - Don't Know or Not Sure

Health & Pharma

Health Management
- Vitamins/Supplements
  - Frequency Of Using Vitamins/ Supplements (In Last 3 Months)
    - Always
    - Never
    - Often
    - Rarely
    - Sometimes
  - Purchased Vitamins/ Supplements At (In Last 3 Months)
    - Amazon
    - Costco
    - CVS
    - GNC
    - Health food store
    - Other
    - Puritan's Pride
    - Sam's Club
    - Supermarket
    - Target
    - The Vitamin Shoppe
    - Vitacost
    - Walgreens/Duane Reade
    - Walmart
  - Reasons For Taking Vitamins/ Supplements (In Last 3 Months)
    - Addressing A Specific Health Condition (e.g., Bone Density, Bowel Disease)
    - Following The Advice Of A Physician Or Dietitian
    - Maintaining Or Improving General Health And Wellbeing
    - Reducing The Risk Of Future Health Conditions (e.g., Diabetes, Heart Disease)
    - Seeking To Enhance A Specific Health Outcome (e.g., Athletic Performance, Memory Improvement)
    - Other
  - Types Of Vitamins/ Supplements Used (In Last 3 Months)
    - Letter Vitamins (e.g., Vitamin B, Vitamin D)
    - Minerals (e.g., Calcium, Zinc)
    - Multi-Vitamins
    - Supplements (e.g., Amino Acid, Antioxidant)
    - Other
- Weight Loss
  - Current Body Weight
    - Over: Current Weight Is Above Healthy Weight
    - Same: Current Weight Is About Equal To Healthy Weight
    - Under: Current Weight Is Below Healthy Weight
  - Currently Overweight By
    - 1 To 9 Pounds
    - 10 To 24 Pounds
    - 25 To 49 Pounds
    - 50 To 74 Pounds
    - 75 To 99 Pounds
    - 100 To 149 Pounds
    - 150 To 199 Pounds
    - 200 pounds or more
    - Prefer not to answer

Media

Media Consumption
- Sports/Local Sports
  - Sports Watched
    - European Soccer
    - Professional Bull Riding
    - WNBA
  - Televised Sports Watched Live (On-Air)
    - Australia Open
    - BCS National (College Football) Championship
    - Belmont Stakes
    - Breeder'S Cup World Championships
    - British Open
    - Daytona 500
    - French Open
    - Indianapolis 500
    - Kentucky Derby
    - Masters
    - NBA Finals
    - NCAA Basketball Championship
    - NCAA March Madness
    - None of the Above
    - Paralympic Games
    - Preakness Stakes
    - Stanley Cup
    - Summer Olympic Opening Or Closing Ceremonies
    - Summer X Games
    - Super Bowl
    - Tour de France
    - US Open
    - US PGA
    - Wimbledon
    - Winter Olympic Opening Or Closing Ceremonies
    - Winter X Games
    - World Series
- TV Shows
  - Award Shows
    - The Academy Awards (The Oscars)
    - The Country Music Awards
    - The Critics Choice Awards
    - The Emmy Awards
    - The ESPY Awards
    - The Film Independent Spirit Awards
    - The Golden Globes Awards
    - The Grammy Awards
    - The MTV Video Music Awards
    - The Nickelodeon Kid's Choice Awards
    - The People's Choice Awards
    - The Screen Actors Guild Awards
    - The Tony Awards
    - None of the Above
- Media Engagement
  - Internet Video Engagement
    - Heavy Engagement
    - Light Engagement
    - Medium Engagement
    - Unengaged
  - Radio Engagement
    - Heavy Engagement
    - Light Engagement
    - Medium Engagement
    - Unengaged
  - Television Engagement
    - Heavy Engagement
    - Light Engagement
    - Medium Engagement
    - Unengaged

Politics & Advocacy

Civic Expression
- Ideology
  - Candidate Platform Support
    - Bipartisanship / Cooperation in Gov't
    - Crime / Law Enforcement
    - Defense / Military
    - Education Policy
    - Entitlement Policy (Medicare/Medicaid, Social Security, etc)
    - Environmental Policy
    - Foreign Policy
    - Government Spending
    - Healthcare Policy
    - Homeland Security
    - Immigration Policy
    - Job Creation
    - Reduce Deficit / Balance Budget
    - Social Issues (abortion, gay marriage, etc)
    - Tax Policy
Commerce & Health Issues
- Consumer Privacy
  - Responsibility of Internet Privacy Should Be On
    - Equally Between Individual and Companies
    - Individual
    - Internet Companies
- Corporate Policy
  - Company Size For Which Regulation Should Decrease
    - Large
    - Medium
    - Small
    - Very Large
    - Very Small
  - Company Size For Which Regulation Should Increase
    - Large
    - Medium
    - Small
    - Very Large
    - Very Small
  - Federal Government's Involvement In Regulation Of Companies Should
    - Decrease
    - Increase
    - Remain the Same
  - Industries In Which Regulation Should Decrease In
    - Accounting
    - Advertising/Marketing/Public Relations
    - Agriculture/Farming
    - Architecture/Interior Design
    - Arts/Entertainment/Broadcasting
    - Automotive/Aerospace
    - Computer - Hardware/It
    - Computer - Software/Programming
    - Construction/Labor/Trades Industry
    - Consulting/Business Services
    - Defense
    - Education
    - Engineering/R&D
    - Fashion/Design/Modeling
    - Finance/Banking/Insurance/Investment Services
    - Food Service/Lodging
    - Government √Ç‚Ç¨‚Äú Federal
    - Government √Ç‚Ç¨‚Äú State Or Local
    - Healthcare/Medical
    - Human Resources
    - Insurance
    - Internet
    - Law/Legal
    - Manufacturing/Operations
    - Media/Publishing
    - Non-Profit (Not Including Religion)
    - Other
    - Pharmaceutical/Biotechnology/Chemicals
    - Public Service/NGO
    - Raw Materials (Oil, Gas, Mining, Lumber, Etc.)
    - Real Estate Industry
    - Religion/Ministry
    - Retail/Wholesale
    - Social Services
    - Sports/Recreation
    - Telecommunications Industry
    - Transportation/Warehousing
    - Travel/Tourism
    - Utilities
  - Industries In Which Regulation Should Increase In
    - Accounting
    - Advertising/Marketing/Public Relations
    - Agriculture/Farming
    - Architecture/Interior Design
    - Arts/Entertainment/Broadcasting
    - Automotive/Aerospace
    - Computer - Hardware/It
    - Computer - Software/Programming
    - Construction/Labor/Trades Industry
    - Consulting/Business Services
    - Defense
    - Education
    - Engineering/R&D
    - Fashion/Design/Modeling
    - Finance/Banking/Insurance/Investment Services
    - Food Service/Lodging
    - Government Federal
    - Government State Or Local
    - Healthcare/Medical
    - Human Resources
    - Insurance
    - Internet
    - Law/Legal
    - Manufacturing/Operations
    - Media/Publishing
    - Non-Profit (Not Including Religion)
    - Other
    - Pharmaceutical/Biotechnology/Chemicals
    - Public Service/NGO
    - Raw Materials (Oil, Gas, Mining, Lumber, Etc.)
    - Real Estate Industry
    - Religion/Ministry
    - Retail/Wholesale
    - Social Services
    - Sports/Recreation
    - Telecommunications Industry
    - Transportation/Warehousing
    - Travel/Tourism
    - Utilities
- Security & Immigration
  - Immigration
    - Addressing Illegal Immigration
      - No Change to Current Policies
      - Path to Legal Residency
      - Path to Legal Residency w/ Reqs
Voting
- Opinions on Voting
  - Automatic Voter Registration Is A Policy That Does More Good Than Harm
    - Agree
    - Disagree
    - Neither Agree or Disagree
    - Strongly Agree
    - Strongly Disagree
  - Barrier To Voting Must Be Reduced, To Encourage All Citizens To Vote
    - Agree
    - Disagree
    - Neither Agree or Disagree
    - Strongly Agree
    - Strongly Disagree
  - Citizens Should Be Required To Show An Id To Vote, Either In-Person Or By Mail
    - Agree
    - Disagree
    - Neither Agree or Disagree
    - Strongly Agree
    - Strongly Disagree
  - Enhancing The Integrity Of Voting Is Important
    - Agree
    - Disagree
    - Neither Agree or Disagree
    - Strongly Agree
    - Strongly Disagree
  - Mail-In Ballots Should Be Automatically Sent To All Registered Voters
    - Agree
    - Disagree
    - Neither Agree or Disagree
    - Strongly Agree
    - Strongly Disagree
  - Voting Fraud And Irregularities Should Be Addressed
    - Agree
    - Disagree
    - Neither Agree or Disagree
    - Strongly Agree
    - Strongly Disagree

Retail

Purchase Drivers
- General Retail Behavior
  - Shop In-Person For
    - Beauty
    - Clothing
    - Electronics
    - Groceries
    - Health
    - Household Products (Cleaners, Detergents, Etc.)
    - Music, Games, Books
    - Pet
    - None of the Above
    - Other
  - Shop Online For
    - Beauty
    - Clothing
    - Electronics
    - Groceries
    - Health
    - Household Products (Cleaners, Detergents, Etc.)
    - Music, Games, Books
    - Pet
    - None of the Above
    - Other

Travel & Hospitality

Airlines
- Usage
  - Airline Loyalty/ Frequent Flier Program (Member Of)
    - Alaska Airlines - Mileage Plan
    - American Airlines - Aadvantage
    - Delta Air Line - Skymiles
    - Frontier Airlines - Frontier Miles
    - Hawaiian Airlines - Hawaiianmiles
    - Jet Blue - Trueblue
    - Southwest Airlines - Rapid Rewards
    - Spirit Airlines - Free Spirit
    - United Airlines – Mileageplus
    - Other
  - Cabin Class Chosen For Business Travel
    - Business/First
    - Coach/Economy
    - Premium Economy
  - Cabin Class Chosen For Personal Travel
    - Business/First
    - Coach/Economy
    - Premium Economy
General Behaviors
- Leisure Travel/Vacation
  - Change In Likelihood Of Taking A Cruise (In The Next 90 Days)
    - To a Moderate Extent
    - To a Small Extent
    - To a Very Large Extent
    - To a Very Small Extent
    - To an extremely large extent
    - To an extremely small extent
  - Likelihood Of Buying New Luggage (Next 3 Months)
    - To a Moderate Extent
    - To a Small Extent
    - To a Very Large Extent
    - To a Very Small Extent
    - To an extremely large extent
    - To an extremely small extent
  - Likelihood Of Taking A Vacation (Since Remote Work Began)
    - To a Moderate Extent
    - To a Small Extent
    - To a Very Large Extent
    - To a Very Small Extent
    - To an extremely large extent
    - To an extremely small extent
  - Reasons For Buying New Luggage
    - Need To Replace Worn Or Damaged Luggage
    - Never Had Luggage
    - Want New Luggage Features (e.g., Rolling Wheels, Trolley)
    - Want To Upgrade Luggage For An Upcoming Trip (e.g., Style, Size)
    - Will Buy If I See A Good Deal
    - Other
- Usage
  - Method Of Booking Transportation Online
    - Always Book Directly On The Airline/Train/Bus Website
    - Always Use Travel Sites Like Expedia Or Priceline
    - Mostly Book Directly On The Airline/Train/Bus Site, But Sometimes Use A Travel Site Like Expedia Or Priceline To Book Or Check Prices First
    - Mostly Use Travel Sites Like Expedia Or Priceline To Book But Occasionally Book Directly
    - Use A Variety Of Different Sites To Book
  - Method Of Booking Travel Lodgings Online
    - Always Book Directly On The Airline/Train/Bus Website
    - Always Use Travel Sites Like Expedia Or Priceline
    - Mostly Book Directly On The Airline/Train/Bus Site, But Sometimes Use A Travel Site Like Expedia Or Priceline To Book Or Check Prices First
    - Mostly Use Travel Sites Like Expedia Or Priceline To Book But Occasionally Book Directly
    - Use A Variety Of Different Sites To Book
  - Types Of Travel Planned (Next 12 Months)
    - Business Travel (I.E., On Behalf Of An Employer)
    - Leisure Travel (e.g., On A Vacation)
    - None of the Above
Ground Transportation
- Trains/Buses
  - Commute To Work Or School Using
    - Private Transportation (e.g., Car, Bike)
    - Public Transportation (e.g., Bus, Train)
    - Do Not Commute To Work Or School
Hotels
- Usage
  - Hotel Loyalty Program (Member Of)
    - Best Western Rewards
    - Choice Privileges
    - Hilton Honors
    - Ihg Rewards Club
    - Invited
    - Le Club Accorhotels
    - Leaders Club
    - Marriott Bonvoy
    - Omni Select Guest
    - Radisson Rewards
    - Sonesta Travel Pass
    - Stash Hotel Rewards
    - World Of Hyatt
    - Wyndham Rewards
    - Other
Travel:Purchase Drivers
- Travel Psychographics
  - Most Strongly Agree With
    - Being An Active Member Of A Frequent Travel Program Is The Only Way To Ensure Good Treatment By Employees
    - It's Important For Me To Stay Connect When Traveling, Including Paying For Wi-Fi Or Faster Internet Connections
    - Like The Adventure Of Traveling And Seeing New Places
    - Luxury Amenities Like Upgraded Comfort, Premium Food/Toiletries. Etc. Are Worth Paying More For When Traveling
    - None of the Above
    - Sustainable Travel- Value The Environment And Looking After Our Natural Resources Is Important For Me When Traveling
    - Tend To Pack Heavy When Traveling
    - Traveling Makes Me Worried Or Anxious
  - Reasons For Avoiding A Hotel Or Airline
    - Bad Customer Reviews Online
    - Bad Experience With Customer Service
    - Bad Reviews From Family, Friends, Or Colleagues
    - Cleanliness Concerns
    - High Prices And Fees
    - Inconvenient Location
    - Not Part Of Loyalty Program
    - Performance / Cancellation Concerns
    - Unsafe

Resonate 2103 NCS Inactivations Sept 2021.xlsx
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Articles in this section

2103 USCS Wave Release - Travel & Hospitality - September 16, 2021

Summary

Inactivations

What's New with 2013

Consumer Preferences

Coronavirus

Curated Segments

Demographics

Financial Services & Insurance

Health & Pharma

Media

Politics & Advocacy

Retail

Travel & Hospitality

Comments

Articles in this section

Summary

Inactivations

What's New with 2013

Consumer Preferences

Coronavirus

Curated Segments

Demographics

Financial Services & Insurance

Health & Pharma

Media

Politics & Advocacy

Retail

Travel & Hospitality

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