Wave 18 of our Recent Events Flash Study is available in your account now.
While 18% of Americans feel that life is already back to normal, 29% now believe it will take over a year, a 44% increase since June. What's more, 12% say it will never be back to normal.
The Delta variant is putting a halt to many consumer plans and bringing a return to the rise in concern over health and economic consequences of the pandemic. But this time, there's a clear divide between those who are resuming caution and those who are resuming business as usual.
47% still plan to travel domestically in the next 90 days, and 68% prefer to shop in store, an 18% increase since June.
These fresh insights are why you need access to the most relevant consumer data — to connect, convert, and capitalize on in the moment growth potential.
Wave 18 was fielded from July 19 - August 2, 2021 and had 3,500 respondents.
The below PDF contains all the questions asked in Wave 18, as well as a wave-over-wave comparison between those questions asked in Wave 1-18.