Wave 17 of our Recent Events Flash Study is available in your account now.
Nearly 30% of Americans no longer expect basic pandemic precautions in order to feel comfortable returning to travel or joining crowded activities. Seems timed perfectly for summer, right? And, while it seems consumer worry over the economy could be ticking upward slightly — a trend we'll continue to watch in the coming months — we're optimistic that they are ready to hit the road, shop in-store, gather with friends, and enjoy the taste of summer freedom.
These fresh insights are why you need access to the most relevant consumer data — to connect, convert, and capitalize on in the moment growth potential.
Wave 17 was fielded from June 9 - June 28, 2021 and had 5,001 respondents.
The below PDF contains all the questions asked in Wave 17, as well as a wave-over-wave comparison between those questions asked in Wave 1-17.