Updates to Media Consumption Report & Audience Comparison Report

Americans have changed how they watch TV! We've made a couple of updates to the Media Consumption Report and the Audience Comparison report to align with updates we've made with media attributes in the NCS. The underlying updated Media NCS questions are more up-to-date and more in line with how Americans consume TV.

For the Media Consumption Report, the table below shows some replacement media attribute categories. These sections of the Media Consumption report will now pull data from the new attribute category.

Old Media Consumption Report Section Name	Old Attribute Category	New Attribute Category	New Media Consumption Report Section Name
Top Paid TV Streaming Subscriptions	Paid TV/Movie Subscriptions	Paid Internet Streaming TV Services Regularly Used	Top Paid Streaming Subscriptions (slightly updated name!)
Top TV Networks	Networks Watch Most Often	Networks/Channels Watched Regularly	Top TV Networks (no name change)
TV Consumption Insights	Consumption	Devices Used for Streaming TV	Top Streaming Devices (updated name!)
Over The Top Devices	Over the Top Devices	Over the Top Devices for On-demand Streaming	Over the Top Devices (no name change)

The Audience Comparison Report Media Traits section will now pull "Top 3 Insights in TV Consumption" from the new "Devices Used for Streaming TV" category.

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Updates to Media Consumption Report & Audience Comparison Report - July 2021