Updates to Media Consumption Report & Audience Comparison Report
Americans have changed how they watch TV! We've made a couple of updates to the Media Consumption Report and the Audience Comparison report to align with updates we've made with media attributes in the NCS. The underlying updated Media NCS questions are more up-to-date and more in line with how Americans consume TV.
For the Media Consumption Report, the table below shows some replacement media attribute categories. These sections of the Media Consumption report will now pull data from the new attribute category.
| Old Media Consumption Report Section Name | Old Attribute Category | New Attribute Category | New Media Consumption Report Section Name |
| Top Paid TV Streaming Subscriptions | Paid TV/Movie Subscriptions | Paid Internet Streaming TV Services Regularly Used |
Top Paid Streaming Subscriptions (slightly updated name!) |
| Top TV Networks | Networks Watch Most Often | Networks/Channels Watched Regularly |
Top TV Networks (no name change) |
| TV Consumption Insights | Consumption | Devices Used for Streaming TV | Top Streaming Devices (updated name!) |
| Over The Top Devices | Over the Top Devices | Over the Top Devices for On-demand Streaming |
Over the Top Devices (no name change) |
The Audience Comparison Report Media Traits section will now pull "Top 3 Insights in TV Consumption" from the new "Devices Used for Streaming TV" category.
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