Wave 2102 of our United States Consumer Study will soon be available in the platform. Wave 2102 was in field April 2, 2021 to May 5, 2021. This wave includes updates to our core attributes and focuses on Apparel and Automotive.

We have made significant updates to Apparel, Auto, and Media attributes with this wave, including:

Apparel Updates:

Updated brand list
Enhanced focus on consumption intent, including spending and frequency of shopping for each apparel category

Auto Updates:

Added role in purchasing a vehicle
Added Selection criteria – e.g. trim/ packages
Online-only purchase openness
Electric-only likelihood
Plug-in hybrid likelihood
Inactivation of Model-Level (within auto brands) attributes. Brand level reporting remains intact.

Media Updates:

The changes ensure that we focus reporting on the top Networks that consumption occurs on (as reported by Nielsen) as well as current, on-air TV shows. With this, many out-of-date TV shows have been removed from our taxonomy. The TV shows/ channels will be revised regularly in line with TV seasons in the future. Other changes include:

Focus on top TV networks/channels
Inclusion of genres of content consumed
Identification and focus on top on-air TV shows
Increased focus on on-demand streaming
Renewed focus on Internet Streaming TV services
Pro Sports/ Local Sports TV Consumption

Deprecations & Inactivations

Below is the full list of deprecations and inactivations for NCS Wave 2102. We have inactivated 2,440 attributes and deprecated 11 attributes.

Some changes to note are the inactivation of model-level reporting for auto brands, please use brand-level attributes instead. Please update any audiences and audience deliveries that are using inactivated and deprecated attributes. You will not be able to analyze audiences with inactive attributes and audience deliveries with inactive attributes will fall into error and will not deliver.

Deprecated attributes will be inactivated in the near future.

Deprecations - click to jump to deprecated attributes

Inactivations - click to jump to inactivated attributes

Updates to Media Consumption & Audience Comparison Reports

Americans have changed how they watch TV! We've made a couple of updates to the Media Consumption Report and the Audience Comparison report to align with updates we've made with media attributes in the NCS. The underlying updated Media NCS questions are more up-to-date and more in line with how Americans consume TV.

For the Media Consumption Report, the table below shows some replacement media attribute categories. These sections of the Media Consumption report will now pull data from the new attribute category.

Old Media Consumption Report Section Name	Old Attribute Category	New Attribute Category	New Media Consumption Report Section Name
Top Paid TV Streaming Subscriptions	Paid TV/Movie Subscriptions	Paid Internet Streaming TV Services Regularly Used	Top Paid Streaming Subscriptions (slightly updated name!)
Top TV Networks	Networks Watch Most Often	Networks/Channels Watched Regularly	Top TV Networks (no name change)
TV Consumption Insights	Consumption	Devices Used for Streaming TV	Top Streaming Devices (updated name!)
Over The Top Devices	Over the Top Devices	Over the Top Devices for On-demand Streaming	Over the Top Devices (no name change)

The Audience Comparison Report Media Traits section will now pull "Top 3 Insights in TV Consumption" from the new "Devices Used for Streaming TV" category.

Curated Segments

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Resonate Curated Segments are pre-built frequently created segments that empower you to save time and increase your speed to insights! These segments are all modeled in the platform and can be used as their own audience, combined with other attributes in an audience and also to view as insights against other audiences and your digital footprint! This eliminates the need to view each part of the segment separately as an insight against your tag or audience and then piece together your story. You get the full story in one view.

Coronavirus Data in the NCS

With this release, you can take advantage of the full capabilities of the Coronavirus and Recent Events Data from Flash Waves 1-15 being available in the NCS. This means you can view these insights against your audiences and digital footprint, in addition to being able to use these attributes to build audiences and activate at scale.

As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away. Keep in mind that audience metrics may slightly shift as a result of the release.

What's New with 2102

Alcohol, Tobacco, & Marijuana

Tobacco
- Tobacco Products Used Last 12 Months
  - Leaf Tobacco in Resuable Bag (Eg. Redman, Beechnut)
  - Rechargeable Device (Eg. Iqos)
- Tobacco Products Used Last 30 Days
  - Leaf Tobacco in Resuable Bag (Eg. Redman, Beechnut)
  - Rechargeable Device (Eg. Iqos)

Apparel

Accessible Luxury
- Brand Store Vs Other Store Purchases for Accessible Luxury
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - Ann Taylor
  - Banana Republic
  - Chico's
  - Express
  - Izod
  - Crew
  - Lane Bryant
  - Madewell
  - Men's Wearhouse
  - New York & Company
  - None of the Above
  - Talbots
  - White House Black Market
  - Zara
- Frequency of Shopping for Accessible Luxury (Last 3 Months)
  - Once
  - Two or More Times
- Online Vs At-store Purchases for Accessible Luxury
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending in Accessible Luxury (in Last 3 Months)
  - $150 to $299
  - $19 or Less
  - $20 to $49
  - $300 And Above
  - $50 to $149
All Apparel Brands/Stores
- Abercrombie & Fitch
- Abercrombie Kids
- Adidas
- Adore Me
- Aeropostale
- Aerosoles
- American Apparel
- American Eagle
- Ann Taylor
- Armani
- Asics
- Athleta
- Baby Gap/Gap Kids
- Banana Republic
- Banana Republic Factory
- Birkenstock
- Brooks Brothers
- Calvin Klein
- Carter's
- Champion
- Champs Sports
- Charlotte Russe
- Chico's
- Clarks
- Cole Haan
- Columbia Sportswear
- Converse
- Costa
- Crocs
- Dick's Sporting Goods
- DKNY
- DSW (Designer Shoe Warehouse)
- Eastbay
- Eddie Bauer
- Express
- Famous Footwear
- Finish Line
- Foot Locker
- Forever 21
- Fruit of the Loom
- Gap
- Gap Factory
- Guess
- H&M
- Hanes
- Hollister
- Izod
- Crew
- Crew Crewcuts
- A. Banks
- Journeys
- JustFab
- Keds
- Kenneth Cole
- L. Bean
- Lacoste
- Lands' End
- Lane Bryant
- Levi Strauss / Dockers
- Lululemon Athletica
- Madewell
- Men's Wearhouse
- Merrell
- Michael Kors
- New Balance
- New York & Company
- Nike
- Nine West
- North Face
- Old Navy
- OnlineShoes
- OshKosh B'Gosh
- Patagonia
- Payless Shoes
- Puma
- Ralph Lauren
- Reebok
- REI
- Sephora
- ShoeDazzle
- com
- Skechers
- Sperry
- Steve Madden
- Stride Rite
- Talbots
- Timberland
- Tommy Hilfiger
- Tommy John
- TOMS
- UGG Australia
- Under Armour
- Urban Outfitters
- Vans
- Victoria's Secret
- White House Black Market
- Zappos
- Zara
Athleisure
- Fashion vs. Function when Purchasing Athletic Clothing
  - Both Equally Important
  - Fashion More Important
  - Function More Important
  - Function Slightly More Important than Fashion
- Fashion vs. Function when Purchasing Athletic Clothing
  - Both Equally Important
  - Fashion More Important
  - Function More Important
  - Function Slightly More Important than Fashion
- Purchased Athletic Clothing/Footwear (Last 3 Months)
  - No
  - Yes
- Worn Workout Clothing in Casual/ Social Settings (Eg. Workplace)
  - Yes
  - No
Athletic Apparel
- Brand Store vs. Other Store Purchases for Athletic Apparel
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - Adidas
  - Asics
  - Athleta
  - Champion
  - Champs Sports
  - Finish Line
  - Lacoste
  - Lululemon Athletica
  - New Balance
  - Nike
  - None of the Above
  - Puma
  - Reebok
  - Skechers
  - Under Armour
- Frequency of Shopping for Athletic Apparel (Last 3 Months)
  - More than 3 Times
  - Once
  - Two or Three Times
- Online Vs At-store Purchases for Athletic Apparel
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending in Athletic Apparel (in Last 3 Months)
  - $150 to $299
  - $19 or Less
  - $20 to $49
  - $300 And Above
  - $50 to $149
  - $500+
Beauty & Intimate Apparel
- Brand Store vs. Other Store Purchases for Beauty & Intimate Apparel
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - Adore Me
  - Calvin Klein
  - Fruit of the Loom
  - Hanes
  - None of the Above
  - Sephora
  - Tommy John
  - Victoria's Secret
- Frequency of Shopping for Beauty & Intimate Apparel (Last 3 Months)
  - Once
  - Two or Three Times
  - More than Three Times
- Online Vs At-store Purchases for Beauty & Intimate Apparel
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending in Beauty & Intimate Apparel (in Last 3 Months)
  - $150 to $299
  - $19 or Less
  - $20 to $49
  - $300 And Above
  - $50 to $149
  - $500+
Casual Apparel
- Brand Store vs. Other Store Purchases for Casual Apparel
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - Banana Republic Factory
  - Gap
  - Gap Factory
  - Lands' End
  - Levi Strauss / Dockers
  - None of the Above
  - Old Navy
  - Frequency of Shopping for Casual Apparel (Last 3 Months)
  - Once
  - Two or Three Times
  - More than Three Times
- Online Vs At-store Purchases for Casual Apparel
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending in Casual Apparel (in Last 3 Months)
  - $150 to $299
  - $19 or Less
  - $20 to $49
  - $300 And Above
  - $50 to $149
Kid's Apparel
- Brand Store vs. Other Store Purchases for Kid's Apparel
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - Abercrombie Kids
  - Baby Gap/Gap Kids
  - Carter's
  - None of the Above
  - OshKosh B'Gosh
  - Stride Rite
- Online Vs At-store Purchases for Kid's Apparel
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending in Kid's Apparel (in Last 3 Months)
  - $150 to $299
  - $19 or Less
  - $20 to $49
  - $300 And Above
  - $50 to $149
- Frequency of Shopping for Kid's Apparel (Last 3 Months)
  - Once
  - Two or Three Times
  - More than Three Times
Outdoor Apparel
- Brand Store vs. Other Store Purchases for Outdoor Apparel
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - Columbia Sportswear
  - Costa
  - Dick's Sporting Goods
  - Eddie Bauer
  - L. Bean
  - None of the Above
  - North Face
  - Patagonia
  - REI
  - Timberland
- Online Vs At-store Purchases for Outdoor Apparel
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending in Outdoor Apparel (in Last 3 Months)
  - $150 to $299
  - $19 or Less
  - $20 to $49
  - $300 And Above
  - $50 to $149
- Frequency of Shopping for Outdoor Apparel (Last 3 Months)
  - Once
  - Two or Three Times
  - More than Three Times
Apparel
- Purchase Drivers
  - Apparel Purchase Drivers
    - Apparel: Influential Sources of Information
    - Celebrity Endorsement
Shoe Brands
- Brand Store vs. Other Store Purchases for Shoe Brands
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - Aerosoles
  - Birkenstock
  - Clarks
  - Cole Haan
  - Converse
  - Crocs
  - Keds
  - Merrell
  - Nine West
  - None of the Above
  - Sperry
  - Steve Madden
  - TOMS
  - UGG Australia
  - Vans
- Online Vs At-store Purchases for Shoe Brands
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Onlin
  - More Online than At-the-store
- Spending in Shoe Brands (in Last 3 Months)
  - $150 to $299
  - $19 or Less
  - $20 to $49
  - $300 And Above
  - $50 to $149
- Frequency of Shopping for Outdoor Apparel (Last 3 Months)
  - Once
  - Two or Three Times
  - More than Three Times
Shoe Retailers
- Brand Store vs. Other Store Purchases for Shoe Retailers
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - DSW (Designer Shoe Warehouse)
  - Eastbay
  - Famous Footwear
  - Foot Locker
  - JustFab
  - None of the Above
  - OnlineShoes
  - Payless Shoes
  - ShoeDazzle
  - Shoes.com
  - Zappos
- Online Vs At-store Purchases for Shoe Retailers
  - - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
- Spending in Shoe Retailers (in Last 3 Months)
  - - - $150 to $299
      - $19 or Less
      - $20 to $49
      - $300 And Above
      - $50 to $149
- Frequency of Shopping for Shoe Retailers (Last 3 Months)
  - - - Once
        
        Two or Three Times
        
        More than Three Times
Upscale Apparel
- Brand Store vs. Other Store Purchases for Shoe Brands
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brand's Shopped for (Last 3 Months)
  - Armani
  - Brooks Brothers
  - DKNY
  - Guess
  - A. Banks
  - Kenneth Cole
  - Michael Kors
  - None of the Above
  - Ralph Lauren
  - Tommy Hilfiger
- Online Vs At-store Purchases for Upscale Apparel
  - - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
- Spending in Upscale Apparel (in Last 3 Months)
  - - - $150 to $299
      - $19 or Less
      - $20 to $49
      - $300 And Above
      - $50 to $149
- Frequency of Shopping for Upscale Apparel (Last 3 Months)
  - - - Once
        
        Two or Three Times
        
        More than Three Times
Young Adult
- Brand Store vs. Other Store Purchases for Young Adult
  - Equally at Those Brands' Own Store/ At Other Stores That Carry Those Brands
  - Mostly at Other Stores That Carry Those Brands
  - Mostly at Those Brands' Own Store
- Brands Shopped for (Last 3 Months)
  - Abercrombie & Fitch
  - Aeropostale
  - American Apparel
  - American Eagle
  - Charlotte Russe
  - Forever 21
  - H&M
  - Hollister
  - Crew Crewcuts
  - Journeys
  - None of the Above
  - Urban Outfitters
- Online Vs At-store Purchases for Young Adult
  - - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
- Spending in Young Adult (in Last 3 Months)
  - - - $150 to $299
      - $19 or Less
      - $20 to $49
      - $300 And Above
      - $50 to $149
- Frequency of Shopping for Young Adult (Last 3 Months)
  - - - Once
        
        Two or Three Times
        
        More than Three Times

Automotive (updated with new set of Automotive questions)

Auto Purchase Drivers
- Auto Websites Visited in Last 6 Months
  - Auto.com
  - utoguide.com
  - Autoweek.com
  - Caranddriver.com
  - Carfax.com
  - Carguru.com
  - Carmax.com
  - Cars.com
  - Cars.Usnews.com
  - Carvana.com
  - Consumerreports.com
  - Edmunds.com
  - Jdpower.com
  - Kelleybluebook.com
  - Roadandtrack.com
  - Shopclickdrive.com
  - Truecar.com
  - None of the above
Brand Associations
- Jeep
  - Distinctive
  - Economical
  - Elegant
  - Environmentally Friendly
  - Fun
  - Innovative
  - None of the Above
  - Practical
  - Quality
  - Reliable
  - Safe
Car Owner Psychographics
- Car Must Look Good
- Consider Costs of Upkeep/ Gas Mileage When Puchasing New Car
- Consider Myself Something of an Expert on Cars
- Consider Tech Features Very Important
- Enjoy the Act of Driving
- Feel Guilty about Environmental Impact of My Driving
- Gas Mileage Is a Very Important Consideration for Me
- My Car Is an Expression of Myself
- Need Car to Get Me to Places
- Prefer American Made Cars
- Safety Is My Number One Concern
- Will Share Car-buying Experiences Online
- Would Buy New Car
- Would Consider Purchasing next Car Online
- Would Do Most Research Online When Purchasing New Car
- Would Get Rid of Car
Current Auto
- Cost of Current Vehicle
  - $25,000 to Less than $35,000
  - $35,000 to Less than $45,000
  - $45,000 to Less than $75,000
  - $75,000 or More
  - Don't Know or Unsure
  - Less than $25,000
- Current Auto Body Type
  - Convertible
  - Coupe
  - Hatchback
  - Minivan
  - Other
  - Pickup Truck
  - Sedan
  - Sports Car
  - Station Wagon
  - Suv (Sports Utility Vehicle)
- Model Year
  - 2009
  - 2010
  - 2011
  - 2012
  - 2013
  - 2014
  - 2015
  - 2016
  - 2017
  - 2018
  - 2019
  - 2020
  - 2021
- Role at Purchasing Primary Vehicle
  - Shared Decision Making Equally with Someone Else
  - Someone Else Was the Decision Maker
  - Was the Primary Decision Maker
- Vehicle Package Selected
  - Basic Package (Default Package)
  - Don't Know or Not Sure
  - Luxury Package (Usually Includes High-end Sound System, Premium Leather Seats Etc.)
  - Sport Package (Usually Includes Paddle Shifters, Bigger Rims Etc.)
  - Technology Package (Usually Includes Extra Cameras, Safety Sensors Etc.)
- Vehicle Trim-level Selected
  - Basic-level Trim
  - Don't Know or Not Sure
  - High-end Trim
  - Intermediate-level Trim
Next Auto
- Important Feature Categories
  - Cargo Volume
  - Comfort & Convenience
  - Entertainment
  - Environmental Impact
  - Fuel Efficiency
  - Power
  - Price
  - Reliability
  - Ride
  - Safety
- Open to Explore Online-only Car Purchase Options (eg. Carvana)
  - To a Large Extent
  - To a Moderate Extent
  - To a Small Extent
  - To a Very Large Extent
  - To a Very Small Extent
- Plan on Purchase/Lease New Vehicle (next 6 months)
  - No
  - Not Sure
  - Yes
- Top 3 Features When Purchasing New Vehicle
  - Cargo Volume
  - Comfort and Convenience (E.G., Heated Seats or Self-parking)
  - Entertainment (E.G., Android/Apple Compatibility, Bluetooth Connectivity, Rear Seat Entertainment System)
  - Environmental Impact (E.G., Hybrid or Electric Fuel
  - Fuel Efficiency (Miles per Gallon or Miles of Range per Charge)
  - Power (E.G., Acceleration, Horsepower, Towing Capacity)
  - Price (Purchase Cost or Monthly Lease Expense)
  - Reliability (E.G., Warranty, Reputation for Dependability)
  - Ride (E.G., Handling, Braking, Noise)
  - Safety (E.G., Forward-collision Warning, Back-up Sensor/Camera, Lane Departure Warning)

Coronavirus

General
- Plan to Spend Economic Stimulus Relief Payment
  - Donate the Money to Charity
  - Don't Know or Not Sure
  - Invest the Money (E.G., In a Mutual Fund)
  - Other
  - Pay an Auto Loan or Lease
  - Pay Credit Card Bills
  - Pay for Household Items (E.G., Food, Clothing)
  - Pay for Medical Insurance or Expenses
  - Pay Rent or a Mortgage
  - Pay Utilities (E.G., Electricity, Gas)
  - Save the Money (E.G., In a Savings Account at Your Bank)
  - Splurge on Something Fun (E.G., Entertainment, Restaurant, Travel)
- Public Schools Should be Open for In-Person Learning
  - Don't Know or Not Sure
  - No
  - Yes
- Reason Why Public Schools are Not Open Now
  - Regulations Imposed by Federal Government Officials and Agencies
  - Regulations Imposed by State or Local Government Officials and Agencies
  - Resistance from Teachers Themselves
  - Resistance from Teachers Unions (E.G., National Education Association)
- Received an Economic Stimulus Relief Payment in 2021
  - No
  - Yes
  - Don't Know or Not Sure
- Timeline for Things Returning to Normal
  - Expect U.S. Economy to Return to Normal By
    - Fall (September - October), 2021
    - Spring (March - May), 2021
    - Summer (June - August), 2021
    - Winter (November - February), 2021 or Later
- Vaccines
  - Expect to Get Coronavirus Vaccine By
    - April to June, 2021
    - January to March, 2021
    - July to September, 2021
    - October, 2021 or Later
  - Reason for Not Taking Vaccine
    - Concern over Possible Side Effects
    - Do Not Believe That I Am Likely to Get Sick
    - Do Not Fully Understand How Covid Vaccines Work
    - Do Not Trust That Existing Covid Vaccines Are Safe
    - Do Not Trust/Support the Medical Field
    - Do Not Trust/Support Vaccines in General
    - Other/ Don't Know
    - Want to Wait and See How Others Respond
Retail
- Shopping
  - Will Physically Do at Stores/Shopping
    - Auto Stores
    - Bank
    - Clothing
    - Electronics
    - Furniture Stores
    - General Merchandise (E.G., Walmart, Target, Costco)
    - Grocers
    - Hardware/Building Supplies
    - None of the Above
    - Restaurants
Travel
- Changes to Travel
  - Expect Business Travel to Resume to Normal By
    - Fall (September - October), 2021
    - Spring (March - May), 2021
    - Summer (June - August), 2021
    - Winter (November - February), 2021 or Later
    - Fall (September - October), 2021
    - Spring (March - May), 2021
    - Summer (June - August), 2021
    - Winter (November - February), 2021 or Later
  - Frequency of Going to Theme Park
    - Less than Once a Year
    - More than Once a Week
    - Never
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year

Media

Media Consumption
- Broadcast Television
  - Actively Considering "Cutting the Cord"
    - Don't Know
    - Yes
    - No
  - Currently under a Contract with Cable Television Provider
    - No
    - Yes
  - Networks/Channels Watched Regularly
    - A&E
    - ABC
    - Adult Swim
    - AMC
    - Animal Planet
    - BBC
    - BET
    - Big Ten Network (Btn)
    - Bravo
    - Cartoon Network
    - CBS
    - CBS Sports Network
    - CNBC
    - CNN
    - Comedy Central
    - DC Universe
    - Discovery Channel
    - Discovery Family
    - Discovery Life
    - Disney Channel
    - Disney Junior
    - E! Entertainment
    - ESPN
    - ESPN 2
    - ESPN Classic
    - ESPNews
    - ESPNU
    - Food Network
    - Fox
    - Fox News
    - Fox Sports 1
    - Fox Sports 2
    - Freeform
    - FX
    - FXX
    - FYI
    - Game Show Network (GSN)
    - Golf Channel
    - Hallmark
    - HBO
    - History
    - Home & Garden Television (HGTV)
    - ID (Investigation Discovery)
    - IFC
    - ION
    - Lifetime
    - Lifetime Movies
    - MLB Network
    - MSNBC
    - MTV
    - Nat Geo Wild
    - National Geographic
    - NBA TV
    - NBC
    - NBC Sports Network
    - NBCSN
    - NFL Network
    - NHL Network
    - Nick at Nite
    - Nick Jr.
    - Nickelodeon
    - None of the Above
    - Own
    - Pac-12 Network
    - Paramount Networks
    - PBS
    - Showtime
    - Speed
    - Starz
    - Sundance
    - Syfy
    - TBS
    - Telemundo
    - The CW
    - The Learning Channel (TLC)
    - The Weather Channel (TWC)
    - TNT
    - Travel Channel
    - TruTV
    - Turner Classic Movies
    - TV Land
    - UniMÃƒÂ¡s
    - Univision
    - USA Network
    - VH1
    - We TV
  - Paid Cable/Satellite TV Subscription Use
    - Currently Have Paid Cable/ Satellite TV
    - Don't Know or Not Sure
    - Never Had Cable Paid/ Satellite TV
    - Previously Had Cable Paid/ Satellite TV
  - Primary Service Used as Replacement for Cable/Satellite
    - Free Over-the-air TV (I.E., With an Antenna)
    - Other
    - Streaming Live TV Service (E.G., Hulu with Live TV, Youtube TV)
    - Streaming Service (E.G., Netflix, Disney+)
  - Reason for Cancelling Cable/Satellite Subscription
    - Accessing a Better Selection of Shows and Movies
    - None of the Above
    - Receiving Better Recommendations for Shows and Movies That Match My Interests
    - Saving Money
    - Watching Entire Seasons of Shows
    - Watching Shows and Movies Anywhere
    - Watching Shows and Movies Without Commercials
    - Watching Specific Shows That Are Unavailable on Cable TV
  - Time Spent Watching 'Broadcast TV' (Every Week)
    - 10 Hours to Less than 20 Hours
    - 20 Hours or More
    - 5 Hours to Less than 10 Hours
    - Less than 5 Hours
  - TV Genre Watched Regularly
    - Action/Adventure
    - Cartoon
    - Children's
    - Comedy
    - Documentaries
    - Drama
    - Educational/History
    - Game Show
    - Makeover/Renovation
    - News
    - Other
    - Reality
    - Sci-fi/Fantasy
    - Sitcom
    - Soap Opera
    - Sports
    - Talk Show
    - Thriller
    - Travel/Holiday
    - Variety Show
  - Watched Local News Program On
    - ABC
    - CBS
    - Fox
    - NBC
    - Other
    - PBS
    - The CW
Live Streaming TV
- Ad-supported/Free Internet Streaming TV Services Used
  - Crackle
  - Imdb TV
  - Other
  - Peacock (Free Tier)
  - Pluto TV
  - Roku Channel
  - Tubi TV
- Devices Used for Streaming TV
  - Laptop/ Computer
  - Mobile Phone
  - Other Device
  - Smart TV
  - Streaming Box (E.G., Roky, Fire TV, Apple TV)
  - Tablet
- Paid Internet Streaming TV Services Regularly Used
  - AT&T TV (Formerly DirectTV)
  - Discovery+
  - Hulu with Live TV
  - Other
  - Paramount+
  - Peacock TV
  - Philo
  - Sling TV
  - Youtube Live
- Pay for Streaming TV Services
  - No - Use the Free Version
  - Yes - Pay for the Service
  - No
  - Yes
- Will Consider Returning to Cable / Satellite TV to Watch Sports
  - Don't Know or Not Sure
  - Yes
  - No
- Will Return to Paying for Cable / Satellite TV
  - Don't Know or Not Sure
  - Yes
  - No
Music/Radio/Podcasts
- Platform Used for Listening to/Downloading Podcasts
  - Google Store
  - iTunes
  - Other
  - Pandora
  - SoundCloud
  - Spotify
On-Demand Streaming
- Binge Watching Habits
  - Always
  - Never
  - Often
  - Rarely
  - Sometimes
- On-demand Services Regularly Used
  - Amazon Prime Video
  - Apple TV+
  - Disney+
  - Espn+
  - Fx+
  - Hbo Max
  - Hulu
  - Itunes / Apple TV
  - Netflix
  - Other
  - Paramount+
  - Peacock/Peacock Premium
  - Showtime
  - Starz
  - Youtube TV/Youtube Premium
- Over The Top Devices (On-demand Streaming)
  - Amazon Fire TV Stick
  - Apple TV
  - Google Chromecast
  - Other
  - Roku
  - Slingbox
  - Smart TV
- Spend Most Time Watching On-demand Streaming On
  - Amazon Prime Video
  - Apple TV+
  - Disney+
  - Espn+
  - Hbo Max
  - Hulu
  - Netflix
  - Other
  - Paramount+
  - Peacock/Peacock Premium
  - Youtube TV/Youtube Premium
- Use on-demand Streaming Services
  - No
  - Yes
Sports / Local Sports
- Consider Self a Sports Fan
  - Completely True of Me
  - Moderately True of Me
  - Not at All True of Me
  - Slightly True of Me
  - Very True of Me
- Local Sports Team Supported
  - Local Professional Baseball Team (E.G., Yankees, Nationals, Dodgers)
  - Local Professional Basketball Team (E.G., Bulls, Lakers, Cavaliers)
  - Local Professional Football Team (E.G., Giants, Cowboys, Browns)
  - Local Professional Hockey Team (E.G., Penguins, Bruins, Capitals)
  - Other Sports
- Sports Watched on Local Professionals Sports Channel
  - Other
  - Professional (MLB) Baseball
  - Professional (NBA) Basketball
  - Professional (NFL) Football
  - Professional (NHL) Hockey
  - Soccer
- Watched Local Professional Sports (Last 1 Year)
  - Yes
  - No
TV Shows
- Amazon Prime Shows
  - Buffy the Vampire Slayer
  - Dowton Abbey
  - Everybody Hates Chris
  - Fleabag
  - Friday Night Lights
  - Good Omens
  - House
  - Law & Order: Svu
  - Living Single
  - Luther
  - Man in the High Castle
  - Robot
  - Pawn Stars
  - RuPaul's Drag Race
  - Sex and the City
  - Sneak Pete
  - Star Trek
  - The Americans
  - The Boys
  - The Expanse
  - The Marvelous Mrs. Maisel
  - The Sopranos
  - The Wire
  - Tom Clancy's Jack Ryan
  - Upload
  - Utopia
  - Vikings
- Daytime Talk Shows Watched (in Last 7 Days)
  - Phil
  - Live with Kelly Ryan
  - Maury
  - Other
  - Steve Harvey
  - The Ellen DeGeneres Show
  - The Talk
  - The View
- Disney+ Shows
  - Agent Carter
  - Boy Meets World
  - Lizzie Mcguire
  - Marvel's Agents of S.H.I.E.L.D.
  - Runaways
  - The Mandelorian
- HBO Shows
  - Big Little Lies
  - Chernobyl
  - Game of Thrones
  - Lovecraft Country
  - Sex and the City
  - The Sopranos
  - True Blood
  - True Detective
  - Watchmen
  - Westworld
- Hulu Shows
  - Fargo
  - It's Always Sunny in Philadelphia
  - Justified
  - What We Do in the Shadows
- Late Night Programs Watched (In Last 7 Days)
  - ABC New Nightline
  - Jimmy Kimmel Live
  - Other
  - The Daily Show with Trevor Noah
  - The Late Show with Stephen Colbert
  - The Tonight Show with Jimmy Fallon
- National News Program Watched (In Last 7 Days)
  - ABC World News Tonight
  - CBS Evening News
  - NBC Nightly News
  - Other
  - PBS Newshour
- Netflix Shows
  - Anne with an E
  - Big Mouth
  - Cobra Kai
  - Dead to Me
  - Great British Bake Off
  - Jeffery Epstein: Filthy Rich
  - Killer Inside: The Mind of Aaron Hernandez
  - Love Is Blind
  - Outer Banks
  - Ratched
  - Selena
  - Sex Education
  - The Circle
  - The Crown
  - The Haunting of Bly Manor
  - The Queen's Gambit
  - The Stranger
  - The Umbrella Academy
  - Tiger Kind: Murder, Mayhem, and Madness
  - Too Hot to Handle
  - Unsolved Mysteries
- Network/Channel TV Shows
  - 25 Words or Less
  - 30 for 30
  - 48 Hours
  - 60 Days In
  - 7 Little Johnstons
  - 90 Day Fiance
  - 90 Day Fiance: Before the 90
  - 9-1-1: Lone Star
  - A Crime to Remember
  - A Discovery of Witches
  - A Million Little Things
  - Agt: Champions
  - All Rise
  - American Crime Story
  - American Dad!
  - American Funniest Videos
  - American Horror Story
  - American Housewife
  - American Idol
  - American Monster
  - American Pickers
  - America's Most Talented Kid
  - America's Next Top Model
  - Ancient Aliens
  - Animal Kingdom
  - Around the Horn
  - Atlanta
  - Barry
  - Basketball Wives
  - BattleBots
  - Beat Bobby Flay
  - Better Call Saul
  - Big Little Lies
  - Black Ink Crews
  - Black-ish
  - Blue Bloods
  - Bob Hearts Abishola
  - Bull
  - Cash Cab
  - Catfish: The TV Show
  - Celebrity Page
  - Chicago Fire
  - Chicago Med
  - Chicago PD
  - Chopped
  - Cold Case Files
  - College Gameday
  - Comedy Central Roast
  - Comedy Central Stand up Presents
  - Coroner
  - Counting Cars
  - Crank Yankers
  - Criminal Minds
  - Curse of Oak Island
  - Dance Moms
  - Dancing with the Stars
  - Dateline
  - Dc's Stargirl
  - Deadliest Catch
  - Diners, Drive-ins and Dives
  - Dirty John
  - Divorce Court
  - Pimple Popper
  - Ellen's Game of Games
  - Empire
  - Entertainment Tonight
  - Escaping Polygamy
  - ESPN College Football Saturday Primetime
  - ESPN Sunday Night Football
  - Evil
  - Evil Lives Here
  - Expedition Unknown
  - Fargo
  - FBI
  - FBI: Most Wanted
  - Fear Factor
  - Fear The Walking Dead
  - First Take
  - Flip or Flop
  - For Life
  - Forged in Fire
  - Friends
  - Full House
  - God Friended Me
  - Gold Rush
  - Good Eats: The Return
  - Good Girls
  - Great American Baking Contest
  - Grey's Anatomy
  - Grown-ish
  - Guy's Grocery Games
  - Hannity
  - Hawaii Five-0
  - Hawaii Life
  - Hoarders
  - Holiday Baking Championship
  - Homicide Hunter: Lt. Joe Kenda
  - Hot Benc
  - House Hunters
  - How to Get Away With Murder
  - I Am Jazz
  - Intervention
  - Jersey Shore Family Vacation
  - Judge Judy
  - Kids Baking Championship
  - Kids Say the Darndest Things
  - Killing Eve
  - Last Man Standing
  - Law & Order: Svu
  - Leah Remini: Scientology and the Aftermath
  - Lego Masters
  - Lincoln Rhyme
  - Little People, Big World
  - Little Women: LA
  - Little Women: NY
  - Live with Kelly and Ryan
  - Love & Hip Hop: Atlanta
  - Love & Hip Hop: Hollywood
  - Love & Hip Hop: Miami
  - Love & Hip Hop: New York
  - Love It or List It
  - Madam Secretary
  - Magnum PI
  - Man with a Plan
  - Manifest
  - Mayans MC
  - Mike Tyson Mysteries
  - Mixed-ish
  - Modern Family
  - Mom
  - Monday Night Countdown
  - Monday Night Football
  - Mr Robot
  - Murder in the Heartland
  - My Lottery Dream Home
  - Mythbusters
  - NCIS
  - NCIS: Los Angeles
  - NCIS: New Orleans
  - New Amsterdam
  - NFL Live
  - Nightwatch
  - None of the Above
  - Outdaughtered
  - Pardon the Interruptioin
  - Pawn Stars
  - Penn & Teller: Fool Us
  - Pose
  - Prodigal Son
  - Project Blue Book
  - Project Runway
  - Property Brothers
  - Property Brothers Forever Home
  - Queen of the South
  - Real World
  - Rick and Morty
  - Ridiculousness
  - Robot Chicken
  - W.A.T.
  - Saturday Night Football
  - Say Yes to the Dress
  - SEAL Team
  - Shark Tank
  - Single Parents
  - Snowfall
  - South Park
  - Spondebob Squarepants
  - SportsCenter
  - Station 19
  - Storage Wars
  - Stumptown
  - Suits
  - Supermarket Sweep
  - Supernatural
  - Superstore
  - Survivor
  - Swamp Thing
  - Teen Mom 2
  - The 100
  - The Alienist
  - The Bachelor
  - The Bachelor: Listen to Your Heart
  - The Blacklist
  - The Case That Haunts Me
  - The Challenge
  - The Daily Show
  - The First 48
  - The Goldbergs
  - The Good Doctor
  - The Good Place
  - The Great Food Truck Race
  - The Ingraham Angle
  - The Kitchen
  - The Last Dance
  - The Little Couple
  - The Masked Singer
  - The Masked Singer: After the Mask
  - The Neighborhood
  - The Outsider
  - The Pioneer Woman
  - The Purge
  - The Rookie
  - The Sinner
  - The Unicorn
  - The Voice
  - The Walking Dead
  - The Wall
  - This Is Us
  - Thursday Night Football
  - True Detective
  - Tucker Carlson Tonight
  - Twd: World Beyond
  - Twisted Sisters
  - Untold Stories of the Er
  - Vikings
  - Westworld
  - What We Do in the Shadows
  - Whose Line Is It Anyway
  - Wild 'n Out
  - Will & Grace
  - Windy City Rehab
  - World's Funniest Animals
  - Your Worst Nightmare
  - 9/1/01
- Syndicated TV Shows
  - Access Hollywood
  - Big Bang Theory
  - Black-ish
  - Castle
  - Chicago P.D.
  - Daily Mail TV
  - Dateline Weekly
  - Dish Nation
  - Oz
  - Phil
  - Drew Barrymore
  - Ellen Degeneres
  - Extra
  - Family Feud
  - Family Guy
  - Funny You Should Ask
  - Insider Edition
  - Jeopardy
  - Jerry Springer
  - Judge Jerry
  - Judge Mathis
  - Last Man Standing
  - Law & Order: Criminal Intent
  - Law & Order: Svu
  - Maury
  - Mike and Molly
  - Modern Family
  - Mom
  - NCIS
  - NCIS: New Orleans
  - People's Court
  - Protection Court
  - Rachael Ray
  - Schitt's Creek
  - Seinfeld
  - Steve Wikos
  - Tamron Hall
  - The Doctors
  - The Goldbergs
  - The Kelly Clarkson Show
  - The Real
  - TMZ
  - Two and a Half Men
  - Two Broke Girls
  - Wendy Williams
  - Wheel of Fortune
- Watched TV Local News Program (In Last 7 Days)
  - Yes
  - No
Social Media
- Membership & Activity
  - Regular Activities
    - Add People to Your Network or Join Other People's Networks
    - Advertise or Find Events or Fundraisers
    - Comment on or React to Someone's Content
    - Discuss, Research, or Get Information about Products and Services
    - Find Inspiration for Shopping or Hobbies
    - Post Content (Videos, Photos, Music, Etc.) Directly to Social Networking Sites
    - Promote Products or Brands to My Friends or Followers
    - Purchase or Sell Items (Facebook Marketplace, Instagram Shop)
    - Watch Online Videos (Youtube, Tiktok, Vimeo, Dailymotion)
    - Watch Streamed Content (Facebook Live, Twitch Stream or Vod, Instagram IgTV, Snapchat Stories)
- Time Spent Per Day
  - Access Social Media On
    - Desktop Computer
    - Do Not Access Social Media on Any Device
    - Laptop
    - Mobile Phone
    - Tablet

Politics & Advocacy

Civic Expression
- Engagement
  - Biden Administration's Top Priorities Should Be
    - Climate Change
    - Covid-19
    - Criminal Justice System
    - Economy
    - Gun Control
    - Healthcare
    - Immigration
    - Infrastructure
    - Other
    - Police Reform
    - Racial Equality
    - Student Debt
  - Likelihood of Joining Trump's New Party
    - Completely likely
    - Moderately likely
    - Not at all likely
    - Slightly likely
    - Very likely
  - Political Party Identification has Remained the Same (over past 6 months)
    - No
    - Yes
  - Political Party Previously Identified With
    - 3rd party/other
    - Democrat
    - Independent
    - Republican
  - Reason Why Political Party Has Changed
    - Attack on the U.S. Capitol
    - Concern about Economic Issues
    - Concern about Social Issues
    - Conduct of a Candidate in the Presidential Election in 2020
    - Distribution and Counting of Ballots in the Presidential Election in 2020
    - General Evolution of Personal Perspectives on Political Policies
    - Government Management of the Covid-19 Situation
    - Other

Resonate Premium Segments

Lifestages
- Kids In HH
  - Elementary Aged Kids
  - Middle School Aged Kids
  - High School Aged Kids
  - Have a Kid in College
- Parenting
  - Expectant Parents
  - Expecting Again
  - Millennial Moms with Children Under 18
  - Moms with Children Under 18
  - New Moms to Be
  - New Parents to Be

Deprecations

The following attributes were deprecated with 2102. It's best to update audiences with these deprecated attributes, as they will soon be inactivated. However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.

Media

Media Consumption
- Sports / Local Sports
  - Watch Local Professional Sports Channel
    - Don't Know or Not Sure
    - Yes
    - No
Touchpoints
- TV
  - Paid Cable TV Subscription
    - Currently Have Paid Cable TV
    - Don't Know or Not Sure
    - Never Had Paid Cable TV
    - Previously Had Paid Cable TV
  - Paid Satellite TV Subscription
    - Currently Have Paid Satellite TV
    - Don't Know or Not Sure
    - Never Had Paid Satellite TV
    - Previously Had Paid Satellite TV

Inactivation

The following attributes are being inactivated with 2102. You will need to update audiences with these attributes to analyze or activate the audience.

Alcohol, Tobacco, & Marijuana

Tobacco
- Vapor / E-cigarette Brand
  - Marketen (Brand no longer exists)

Apparel (updated with new set of Apparel questions)

Accessible Luxury Apparel
- Ann Taylor
  - In-Store - Ann Taylor
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Ann Taylor
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Banana Republic
  - In-Store - Banana Republic
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Banana Republic
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Chico's
  - In-Store - Chico's
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Chico's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Express
  - In-Store - Express
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Express
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- IZOD
  - Another Store Carrying Brand - IZOD
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - In Brand's Store - IZOD
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
    - Not Available in My Area
  - Online - IZOD
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- J. Crew
  - In-Store - J. Crew
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - J. Crew
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Lane Bryant
  - In-Brand's Store - Lane Bryant
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Lane Bryant
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Madewell
  - In-Brand's Store - Madewell
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Madewell
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Madewell
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Men's Wearhouse
  - In-Store - Men's Wearhouse
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Men's Wearhouse
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- New York & Company
  - In-Store - New York & Company
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - New York & Company
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Talbots
  - In-Store - Talbots
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Talbots
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- White House Black Market
  - In-Brand's Store - White House Black Market
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - White House Black Market
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - White House Black Market
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Zara
  - In-Brand's Store - Zara
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Zara
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Zara
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
All Apparel Brands/Stores
- 6pm
- Abercrombie & Fitch
- Abercrombie Kids
- Adidas
- Adore Me
- Aeropostale
- Aerosoles
- Aldo
- American Apparel
- American Eagle
- Ann Taylor
- Armani
- Asics
- Athleta
- Baby Gap/Gap Kids
- Banana Republic
- Banana Republic Factory
- Birkenstock
- Brooks Brothers
- Calvin Klein
- Carter's Apparel
- Champion
- Champs Sports
- Charlotte Russe
- Chico's
- Clarks
- Cole Haan
- Columbia Sportswear
- Converse
- Costa
- Crocs
- Designer Shoe Warehouse (DSW)
- Dick's Sporting Goods
- DKNY
- Eastbay
- ECCO
- Eddie Bauer
- Express
- Famous Footwear
- Finish Line
- Foot Locker
- Forever 21
- Fruit of the Loom
- Gap
- Gap Factory
- Guess
- H&M
- Hollister
- Izod
- Crew
- Crew Crewcuts
- Jansport
- A. Bank
- Journeys
- JustFab
- Keds
- Kenneth Cole
- L. Bean
- Lacoste
- Lands' End
- Lane Bryant
- Levi Strauss/Dockers
- Lululemon Athletica
- Madewell
- Men's Wearhouse
- Merrell
- Michael Kors
- New Balance
- New York & Company
- Nike
- Nine West
- North Face
- Old Navy
- OshKosh B'Gosh
- Patagonia
- Payless Shoes
- Puma
- Ralph Lauren
- Reebok
- REI
- Saucony
- Sephora
- ShoeDazzle
- Shoes
- Skechers
- Sperry
- Steve Madden
- Stride Rite
- Talbots
- Timberland
- Tommy Hilfiger
- Tommy John
- TOMS
- UGG Australia
- Under Armour
- Urban Outfitters
- Vans
- Victoria's Secret
- White House Black Market
- Zappos
- Zara
- Zumiez
Athleisure
- Fashion vs. Function
  - Both Equally Important
  - Fashion More Important
  - Function More Important
- Purchased Athletic Apparel
  - No
  - Yes
- Worn Athletic Apparel Casually
  - No
  - Yes
Athletic Apparel
- Adidas
  - In-Brand's Store - Adidas
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Adidas
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Adidas
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Asics
  - In-Brand's Store - Asics
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Asics
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Asics
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Athleta
  - In-Store - Athleta
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Athleta
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Callaway
  - Another Store Carrying Brand - Callaway
    - Have Not Shopped in the Last 6 Months
    - Not Available in My Area
  - Online - Callaway
    - Have Not Shopped in the Last 6 Months
- Champion
  - In-Brand's Store - Champion
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Champion
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Champion
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Champ's Sports
  - In-Store - Champ's Sports
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Champ's Sports
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Finish Line
  - In-Store - Finish Line
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Finish Line
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Lacoste
  - Another Store Carrying Brand - Lacosete
    - In the Last 6 Months
    - Have Not Shopped in the Last 6 Months
  - In Brand's Store - Lacoste
    - In the Last 6 Months
    - Have Not Shopped in the Last 6 Months
  - Online - Lacoste
    - In the Last 6 Months
    - Have Not Shopped in the Last 6 Months
- Lululemon Athletica
  - In-Store - Lululemon Athletica
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Lululemon Athletica
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Modell's Sporting Goods
  - In-Store - Modell's Sporting Goods
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Modell's Sporting Goods
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- New Balance
  - In-Brand's Store - New Balance
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - New Balance
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - New Balance
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Nike
  - In-Brand's Store - Nike
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Nike
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Nike
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Puma
  - In-Brand's Store - Puma
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Puma
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Puma
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Reebok
  - In-Brand's Store - Reebok
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Reebok
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Reebok
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Skechers
  - In-Brand's Store - Skechers
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Skechers
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Skechers
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Under Armour
  - In-Brand's Store - Under Armour
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Under Armour
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Under Armour
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Zumiez
  - In-Brand's Store - Zumiez
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Zumiez
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Zumiez
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
Beauty & Intimate Apparel
- Adore Me
  - Online - Adore Me
    - In the Last 6 Months
    - Have Not Shopped in the Last 6 Months
- Calvin Klein
  - In-Brand's Store - Calvin Klein
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Calvin Klein
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Calvin Klein
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Fruit of the Loom
  - Online - Fruit of the Loom
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Fruit of the Loom
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Mack Weldom
  - Another Store Carrying Brand - Mack Weldom
    - Have Not Shopped in the Last 6 Months
  - Online - Mack Weldom
    - Have Not Shopped in the Last 6 Months
- Thirdlove
  - Online
    - Have Not Shopped in the Last 6 Months
- Tommy John
  - In-Brand's Store - Tommy John
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 6 Months
    - Not Available in My Area
  - Online - Calvin Klein
    - Haven't Shopped Online Last 6 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Calvin Klein
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- Victoria's Secret
  - In-Store - Victoria's Secret
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Victoria's Secret
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
Casual Apparel
- Banana Republic Factory
  - In-Brand's Store - Banana Republic Factory
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Banana Republic Factory
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Gap
  - In-Store - Gap
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Gap
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Gap Factory
  - In-Brand's Store - Gap Factory
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Gap Factory
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Lands' End
  - In-Brand's Store - Lands' End
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Lands' End
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand -Lands' End
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Levi Strauss/Dockers
  - In-Brand's Store - Levi Strauss / Dockers
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Levi Strauss / Dockers
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Levi Strauss / Dockers
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Old Navy
  - In-Brand's Store - Old Navy
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Old Navy
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Old Navy
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
Kids Apparel
- Abercrombie Kids
  - In-Brand's Store - Abercrombie Kids
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Abercrombie Kids
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Abercrombie Kids
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Armani Junior
  - In-Brand's Store - Armani Junior
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Armani Junior
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Armani Junior
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Baby Gap / Gap Kids
  - In-Brand's Store - Baby Gap / Gap Kids
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Baby Gap / Gap Kids
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Baby Gap / Gap Kids
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Carter's
  - In-Brand's Store - Carter's
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Carter's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Carter's
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Hanna Anderson
  - In-Brand's Store - Hanna Anderson
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Hanna Anderson
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Hanna Anderson
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- OshKosh B'Gosh
  - In-Brand's Store - OshKosh B'Gosh
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Osh Kosh B'Gosh
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Osh Kosh B'Gosh
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
Other Apparel Brands
- Herschel
  - Another Store Carrying Brand - Herschel
    - Have Not Shopped in the Last 6 Months
  - Online - Hershel
    - Have Not Shopped in the Last 6 Months
- Jansports
  - Another Store Carrying Brand - Jansport
    - In the Last 6 Months
    - Have Not Shopped in the Last 6 Months
  - Online - Hershel
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- Shinola
  - Another Store Carrying Brand - Shinola
    - Have Not Shopped in the Last 6 Months
  - Online - Shinola
    - Have Not Shopped in the Last 6 Months
- Tumi
  - Another Store Carrying Brand - Tumi
    - Have Not Shopped in the Last 6 Months
  - In Brand's Store - Tumi
    - Have Not Shopped in the Last 6 Months
    - Not Available in My area
  - Online - Tumi
    - Have Not Shopped in the Last 6 Months
Outdoor Apparel
- Columbia Sportswear
  - In-Brand's Store - Columbia Sportswear
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Columbia Sportswear
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Columbia Sportswear
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Costa
  - Another Store Carrying Brand - Costa
    - In the Last 6 Months
    - Have Not Shopped in the Last 6 Months
  - Online - Costa
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
  - In Brand's Store - Costa
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- Dick's Sporting Goods
  - In-Store - Dick's Sporting Goods
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Dick's Sporting Goods
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Eddie Bauer
  - In-Brand's Store - Eddie Bauer
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Eddie Bauer
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Eddie Bauer
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Hill City
  - In-Brand's Store - Hill City
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
- L.L. Bean
  - In-Brand's Store - L.L. Bean
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - L.L. Bean
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - L.L. Bean
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- North Face
  - In-Brand's Store - North Face
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - North Face
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - North Face
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Patagonia
  - In-Brand's Store - Patagonia
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Patagonia
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Patagonia
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- REI
  - In-Store - REI
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - REI
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Timberland
  - In-Brand's Store - Timberland
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Timberland
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Timberland
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
Shoe Brands
- Aerosoles
  - In-Brand's Store - Aerosoles
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Aerosoles
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Aerosoles
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Aldo
  - In-Brand's Store - Aldo
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Aldo
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Aldo
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Birkenstock
  - In-Brand's Store - Birkenstock
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Birkenstock
    - Haven't Shopped Online Last 6 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Birkenstock
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- Clarks
  - In-Brand's Store - Clarks
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Clarks
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Clarks
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Cole Haan
  - In-Brand's Store - Cole Haan
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Cole Haan
    - Haven't Shopped Online Last 6 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Cole Haan
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- Converse
  - In-Brand's Store - Converse
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Converse
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Converse
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Crocs
  - In-Brand's Store - Crocs
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Crocs
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Crocs
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- ECCO
  - In-Brand's Store - Cole Haan
    - Haven't Shopped In-Store Last 6 Months
    - Not in Area
  - Online - Cole Haan
    - Haven't Shopped Online Last 6 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Cole Haan
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- Keds
  - Online - Keds
    - Haven't Shopped Online Last 6 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Keds
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Merrell
  - In-Brand's Store - Merrell
    - Haven't Shopped In-Store Last 6 Months
    - Not in Area
  - Online - Merrell
    - Haven't Shopped Online Last 6 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Merrell
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- Nine West
  - In-Brand's Store - Nine West
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Nine West
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Nine West
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Saucony
  - In-Brand's Store - Crocs
    - Haven't Shopped In-Store Last 6 Months
    - Not in Area
  - Online - Crocs
    - Haven't Shopped Online Last 6 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Crocs
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- SOREL
  - In-Brand's Store - SOREL
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - SOREL
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - SOREL
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Sperry
  - In-Brand's Store - Sperry
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Sperry
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Sperry
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Steve Madden
  - In-Brand's Store - Steve Madden
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Steve Madden
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Steve Madden
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Stride Rite
  - In-Brand's Store - Stride Rite
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Stride Rite
    - Haven't Shopped Online Last 6 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Stride Rite
    - Have Not Shopped in the Last 6 Months
    - In the Last 6 Months
- TOMS
  - In-Brand's Store - TOMS
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - TOMS
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - TOMS
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- UGG Australia
  - In-Brand's Store - UGG Australia
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - UGG Australia
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - UGG Australia
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Vans
  - In-Brand's Store - Vans
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Vans
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Vans
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
Shoe Retailers
- 6pm
  - Online - 6pm
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- DSW (Designer Shoe Warehouse)
  - In-Store - DSW
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - DSW
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Eastbay
  - Online - Eastbay
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Famous Footwear
  - In-Store - Famous Footwear
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Famous Footwear
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Footlocker
  - In-Store - Footlocker
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Footlocker
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- JustFab
  - Online - JustFab
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- OnlineShoes
  - Online - OnlineShoes
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Payless Shoes
  - In-Store - Payless Shoes
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Payless Shoes
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- ShoeDazzle
  - Online - ShoeDazzle
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Shoes.com
  - Online - Shoes.com
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Zappos
  - Online - Zappos
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
Upscale Apparel
- Armani
  - In-Brand's Store - Armani
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Armani
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Armani
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Brooks Brothers
  - - In-Store - Brooks Brothers
      - Have Not Shopped in the Last 6 Months
      - In the Last 3 Months
      - In the Last 6 Months
    - Online - Brooks Brothers
      - Have Not Shopped in the Last 6 Months
      - In the Last 3 Months
      - In the Last 6 Months
- DKNY
  - In-Brand's Store - DKNY
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - DKNY
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - DKNY
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Guess
  - In-Brand's Store - Guess
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Guess
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Guess
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Jos A. Bank
  - In-Store - Jos. A Bank
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Jos. A Bank
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Kenneth Cole
  - In-Brand's Store - Kenneth Cole
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Kenneth Cole
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Kenneth Cole
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Micheal Kors
  - In-Brand's Store - Micheal Kors
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Micheal Kors
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Micheal Kors
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Ralph Lauren
  - In-Brand's Store - Ralph Lauren
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Ralph Lauren
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Ralph Lauren
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Tommy Hilfiger
  - In-Brand's Store - Tommy Hilfiger
    - Haven't Shopped In-Store Last 6 Months
    - In-Store Last 3 Months
    - In-Store Last 6 Months
    - Not in Area
  - Online - Tommy Hilfiger
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
  - Another Store Carrying Brand - Tommy Hilfiger
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
Young Adult
- Abercrombie & Fitch
  - In-Store - Abercrombie & Fitch
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Abercrombie & Fitch
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Aeropostale
  - In-Store - Aeropostale
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Aeropostale
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- American Apparel
  - In-Store - American Apparel
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - American Apparel
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- American Eagle
  - In-Store - American Eagle
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - American Eagle
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Charlotte Russe
  - In-Store - Charlotte Russe
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Charlotte Russe
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Forever 21
  - In-Store - Forever 21
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Forever 21
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- H&M
  - In-Store - H&M
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - H&M
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Hollister
  - In Brand's Store - Hollister
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Hollister
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- J. Crew Crewcuts
  - In Brand's Store - J. Crew Crewcuts
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - J. Crew Crewcuts
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Journeys
  - In-Store - Journeys
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Journeys
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
- Urban Outfitters
  - In-Store - H&M
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months
  - Online - Urban Outfitters
    - Have Not Shopped in the Last 6 Months
    - In the Last 3 Months
    - In the Last 6 Months

Automotive

Car Owner Psychographics
- Car is an Expression of Self
  - Agree
  - Disagree
  - Neutral
- Car Must Look Good
  - Agree
  - Disagree
  - Neutral
- Consider Costs of Upkeep
  - Agree
  - Disagree
  - Neutral
- Consider Gas Mileage
  - Agree
  - Disagree
  - Neutral
- Consider Purchasing Car Online
  - Agree
  - Disagree
  - Neutral
- Consider Self a Car Expert
  - Agree
  - Disagree
  - Neutral
- Desire to Get Ride of Car
  - Agree
  - Disagree
  - Neutral
- Enjoy Driving
  - Agree
  - Disagree
  - Neutral
- Guilt about Eco Impact
  - Agree
  - Disagree
  - Neutral
- Need a Car to Get Me Places
  - Agree
  - Disagree
  - Neutral
- Need Features (Bluetooth/Nav)
  - Agree
  - Disagree
  - Neutral
- Prefer American Made
  - Agree
  - Disagree
  - Neutral
- Research Online Before Buying Car
  - Agree
  - Disagree
  - Neutral
- Safety is First Concern
  - Agree
  - Disagree
  - Neutral
- Self-Driving Car Comfort
  - Comfortable
  - Neutral
  - Uncomfortable
- Share Car Buying Experiences Online
  - Agree
  - Disagree
  - Neutral
- Want New Car
  - Agree
  - Disagree
  - Neutral
Current Auto
- Cost
  - $25-35K
  - $35-45K
  - $45-75K
  - Don't Know
  - Less than $25K
  - More than $75K
- Current Auto Body Type
  - Coupe
  - Hatchback
  - Other
  - Pickup Truck
  - Sedan
  - SUV
  - Van / Minivan / Microvan
- Make
  - Fiat
  - Infiniti
  - Land Rover
  - MINI
  - Mitsubishi
  - Porsche
  - Ram
  - Tesla
  - Volvo
- Model - Acura
  - MDX
  - Other
  - RDX
  - TSX
- Model - Audi
  - A3
  - A4
  - Other
- Model - BMW
  - 326
  - 327
  - Other
  - X3
  - X5
- Model - Buick
  - Century
  - Enclave
  - Encore
  - LaCrosse
  - LeSabre
  - Lucerne
  - Other
  - Regal
  - Rendezvous
  - Verano
- Model - Cadillac
  - CTS
  - Escalade
  - Other
  - SRX
  - XTS
- Model - Chevrolet
  - Avalanche
  - Aveo
  - Blazer
  - Camaro
  - Cavalier
  - Cobalt
  - Colorado
  - Corvette
  - Cruze
  - Equinox
  - HHR
  - Impala
  - Malibu
  - Monte Carlo
  - Other
  - S-10 Pickup
  - Silverado
  - Sonic
  - Spark
  - Suburban
  - Tahoe
  - Tracker
  - TrailBlazer
  - Traverse
  - Uplander
  - Volt
- Model - Chrysler
  - 200
  - 300
  - Other
  - Pacifica
  - PT Cruiser
  - Sebring
  - Town & Country
- Model - Dodge
  - Avenger
  - Caliber
  - Caravan
  - Challenger
  - Charger
  - Dakota
  - Dart
  - Durango
  - Journey
  - Neon
  - Other
  - Ramcharger
  - Stratus
- Model - Ford
  - C-MAX
  - Crown Victoria
  - Edge
  - Escape
  - Escort
  - Expedition
  - Explorer
  - F-150
  - Fiesta
  - Flex
  - Focus
  - Focus (North America)
  - Fusion
  - Fusion (North America)
  - Mustang
  - Other
  - Ranger
  - Ranger (North America)
  - Taunus
  - Taurus
  - Windstar
- Model - GMC
  - Acadia
  - Canyon
  - Envoy
  - Other
  - Sierra
  - Terrain
  - Yukon
- Model - Honda
  - Accord
  - Civic
  - CR-V
  - Element
  - Fit
  - HR-V
  - Odyssey
  - Other
  - Pilot
  - Ridgeline
- Model - Hyundai
  - Accent
  - Azera
  - Elantra
  - Genesis
  - Other
  - Santa Fe
  - Sonata
  - Tucson
  - Veloster
- Model - Kia
  - Forte
  - Optima
  - Other
  - Rio
  - Sedona
  - Sorento
  - Soul
  - Spectra
  - Sportage
- Model - Lexus
  - CT
  - ES
  - IS
  - LS
  - NX
  - Other
  - RX
- Model - Mazda
  - 3
  - 6
  - CX-5
  - CX-9
  - MX-5
  - Other
  - Tribute
- Model - Mercedes - Benz
  - C-klasse
  - E-klasse
  - M-klasse
  - Other
- Model - Mitsubishi
  - Galant
  - Lancer
  - Mirage
  - Other
  - Outlander
- Model - Nissan
  - Altima
  - Juke
  - Maxima
  - Murano
  - Navara (Frontier)
  - Other
  - Pathfinder
  - Rogue
  - Sentra
  - Versa
  - X-Terra
- Model - RAM
  - 1500
  - 2500
  - Other
- Model - Subaru
  - Forester
  - Impreza
  - Legacy
  - Other
  - Outback
  - XV
- Model - Toyota
  - 4Runner
  - Avalon
  - Camry
  - Camry (Japan)
  - Corolla
  - Highlander
  - Matrix
  - Other
  - Prius
  - Prius c
  - Prius v (+)
  - RAV 4
  - Sienna
  - Tacoma
  - Tundra
  - Venza
  - Yaris
- Model - Volkswagen
  - Beetle
  - Golf
  - Golf GTI
  - Jetta
  - Other
  - Passat (North America)
  - Tiguan
- Model - Volvo
  - Other
  - S60
  - XC90
Model Year
- 2001
- 2002
- 2003
- 2004
- 2005
- 2006
- 2007
- 2008
- 2009
- 2010
- 2011
- 2012
- 2013
- 2014
- 2015
- 2016
- 2017
- 2019
- 2020 or newer
- Don't Know
- Older than 2000
Influential Sources of Info
- Websites Visited Recently
  - Auto
  - AutoGuide
  - AutoTrader
  - AutoWeek
  - CarAndDriver
  - CARFAX
  - CarGurus
  - CarMax
  - Cars
  - Carvana
  - Org
  - Edmunds
  - JDPower
  - KelleyBlueBook
  - None of the Above
  - RoadAndTrack
  - ShopClickDrive
  - TrueCar
  - USNewsBestCars
Luxury Descriptors and Expectations
- - Cause of Falling in Love with a Vehicle Brand
    - Brand Fulfills My Needs
    - Brand Has an Appealing 'Personality'
    - Brand is Admired by Others I Respect
    - Brand is Beautiful
    - Brand Makes me Feel Safe
    - Brand Protects the Environment
    - Brand Shares my Values
    - Do Not Love a Vehicle Brand
    - Other
  - Cause Shopping for a New Vehicle
    - Do not intend to shop for a vehicle
    - Improved Fuel Efficiency
    - Improved Vehicle Reliability
    - Larger Vehicle
    - More Environmentally-Friendly
    - More Pleasant Driving Experience
    - More Safety and Security
    - Other
    - Significant Life Event
    - Updated Vehicle Technology
    - Vehicle with Better Image
  - Cause Switch to Another Automotive Brand
    - Do Not Currently Own a Vehicle
    - Improved Fuel Efficiency
    - Improved Vehicle Reliability
    - Larger Vehicle
    - More Environmentally-Friendly
    - More Pleasant Driving Experience
    - More Safety and Security
    - Other
    - Updated Vehicle Technology
    - Vehicle with Better Image
  - Characteristics of "Luxury" Products
    - Excellent Aesthetics
    - Exceptional Image
    - Exclusivity
    - Extraordinary Design, Appearance, or Function
    - Other
    - Price
    - Top-of-the-Line Quality
  - Characteristics of "Luxury" Vehicles
    - Brand and Vehicle Heritage
    - Comfort
    - Dealer Experience and Service
    - Design, Style, and Appearance
    - Engineering and Technology
    - Entertainment and Audio Features
    - Fuel Efficiency
    - Hybrid or Electric Engine
    - Materials
    - Other
    - Performance
    - Quality of Online Experience
    - Ride and Handling
    - Safety, Security, and Driver Assistance Features
  - Characteristics of the Future of Driving
    - Autonomous vehicles (i.e., driverless)
    - Electric vehicles
    - On-demand vehicles
    - Other
    - Ride-sharing
    - Shared vehicles
  - Consider All-Inclusive Automotive Subscription
    - Extremely likely
    - Moderately Likely
    - Not At All Likely
    - Slightly Likely
    - Very Likely
  - Emotions When Shopping for a Vehicle
    - Determination
    - Distress
    - Enthusiasm
    - Excitement
    - Fear
    - Guilt
    - Inspiration
    - Nervousness
    - Other
    - Pride
    - Shame
  - Features Expected in Vehicle
    - Anti-Lock Brake System (ABS)
    - Center Console with Power Outlet
    - Electronic Stability/Skid-Control System
    - GPS Navigation System
    - Other
    - Rear-seat DVD Player
    - Remote Keyless Entry
    - Roadside Assistance
    - Side Airbags
    - Telescoping Steering Wheel/Adjustable Pedals
  - Importance that Next Vehicle be Electric Vehicle
    - Extremely important
    - Moderately Important
    - Not at All Important
    - Slightly important
    - Very Important
  - Importance that Next Vehicle be Environmentally Friendly
    - Extremely important
    - Moderately Important
    - Not at All Important
    - Slightly important
    - Very Important
  - Influence Decision to Purchase Electric Vehicle
    - Being Environmentally Friendly
    - Charging Station Availability
    - Opinions of Family and Friends
    - Other
    - Performance
    - Price
    - Range
    - Reliability
    - Tax credits
  - Only Buy Cars From Top Quality Manufacturers
    - Agree
    - Disagree
    - Persuadable
  - Pay More for Latest Safety Technology
    - Agree
    - Disagree
    - Persuadable
  - Pay More for Special Features that Helped Environment
    - Agree
    - Disagree
    - Persuadable
  - Perspective on Driving
    - Seek Focus on Safety
    - Seek to Feel Inspired
    - Seek to Lessen Environmental Impact
Next Auto
- Cabriolet
  - Audi
  - BMW
  - Chevrolet
  - Ford
  - Mazda
  - Mercedes-Benz
  - MINI
- Hatchback 3-Door
  - Audi
  - BMW
  - Ford
  - Hyundai
  - Kia
  - MINI
  - Subaru
  - Toyota
  - Volkswagen
- Hatchback 5-Door
  - Audi
  - BMW
  - Chevrolet
  - Ford
  - Honda
  - Hyundai
  - Kia
  - Lexus
  - Mazda
  - Mercedes-Benz
  - Nissan
  - Subaru
  - Toyota
  - Volkswagen
  - Volvo
- Important Features
  - Acceleration
  - Android/Apple Compatibility
  - Back-Up Sensor/Camera
  - Bluetooth Connectivity
  - Cargo Volume
  - Cost of Ownership
  - Electric Engine
  - Forward-Collision Warning
  - Front and Rear Heated Seats
  - Front Heated Seats
  - Fuel Efficiency
  - Highway Self-Driving
  - Horsepower
  - Hybrid Engine
  - Lane Departure Warning
  - Length of Warranty
  - Price
  - Rear Seat Entertainment System
  - Reputation for Dependability
  - Self-Parking
  - Smooth Ride
  - Towing Capacity
- Liftback
  - Audi
  - BMW
  - Ford
  - Hyundai
  - Kia
  - Tesla
  - Volkswagen
- Minivan
  - Buick
  - Chevrolet
  - Chrysler
  - Dodge
  - Ford
  - GMC
  - Honda
  - Hyundai
  - Kia
  - Mazda
  - Mercedes-Benz
  - Nissan
  - Subaru
  - Toyota
- Next Auto Body Type
  - Cabriolet
  - Coupe
  - Hatchback - 3-Door
  - Hatchback - 5-Door
  - Liftback
  - Minivan
  - Other
  - Pickup - Double-Cab
  - Pickup - Extra-Cab
  - Pickup - Single-Cab
  - Roadster
  - Sedan
  - SUV - 3-Door
  - SUV - 5-Door
  - SUV - Outdoor
  - Van
  - Wagon
- Pickup - Double Cab
  - Chevrolet
  - Dodge
  - Ford
  - GMC
  - Honda
  - Nissan
  - Ram
  - Toyota
- Pickup - Extra Cab
  - Chevrolet
  - Ford
  - GMC
  - Nissan
  - Ram
  - Toyota
- Pickup - Single Cab
  - Chevrolet
  - Dodge
  - Ford
  - Nissan
  - Ram
  - Toyota
- Roadster
  - Audi
  - BMW
  - Fiat
  - Honda
  - Mercedes-Benz
  - Porsche
- SUV - 3-Door
  - Land Rover
  - Mazda
  - Mitsubishi
  - Nissan
  - Toyota
- SUV - 5-Door
  - Acura
  - Audi
  - BMW
  - Buick
  - Cadillac
  - Chevrolet
  - Chrysler
  - Dodge
  - Ford
  - GMC
  - Honda
  - Hyundai
  - Infiniti
  - Kia
  - Land Rover
  - Lexus
  - Mazda
  - Mercedes-Benz
  - Mitsubishi
  - Nissan
  - Subaru
  - Tesla
  - Toyota
  - Volkswagen
  - Volvo
- Timeframe for Next Auto
  - 1-2 Years
  - 4-6 Months
  - 6-12 Months
  - More Than 2 Years
  - Within 3 Months
- Wagon
  - BMW
  - Buick
  - Ford
  - Honda
  - Hyundai
  - Kia
  - Mercedes-Benz
  - Nissan
  - Subaru
  - Toyota
  - Volkswagen
  - Volvo

Coronavirus (dates/questions no longer relevant)

General
- Timeline for Things to Return to Normal
  - Expect US Economy to Return to Normal By
    - Fall (September - October), 2021 or Later
    - Spring (March - May), 2021
    - Summer (June - August), 2021
    - Winter (November - February), 2020/2021
Travel
- Expect Business Travel to Resume to Normal By
  - Fall (September - October), 2021 or Later
  - Spring (March - May), 2021
  - Summer (June - August), 2021
  - Winter (November - February), 2020/2021
- Expect Leisure Travel to Resume to Normal By
  - Fall (September - October), 2021 or Later
  - Spring (March - May), 2021
  - Summer (June - August), 2021
  - Winter (November - February), 2020/2021

Financial Services & Insurance

Banking
- Primary Bank
  - Fraudulent Activity Last 3 Months (part of old wave deprecation)
    - No
    - Yes
  - Primary Bank Interactions (replaced with Primary Bank Services)
    - Bank Mobile App
    - Bank Website
    - Calling Bank to Speak to Representative
    - In Person at Bank Location
    - Using an ATM
  - Satisfaction with Resolving Fraudulent Activity (part of old wave deprecation)
    - Dissatisfied
    - Neither Satisfied nor Dissatisfied
    - Satisfied
- Secondary Bank
  - Current Secondary Bank
    - Regions (low sample)
Insurance (will be re-asked in NCS Wave 2104)
- Usage
  - Sources of Insurance Information
    - Accountant / Attorney
    - Association / Affinity Group Office or Perks Website
    - Bank Retail Branch / Website
    - Credit Card Company Website
    - Financial / Investment / Retirement Advisor
    - Financial & Insurance Advice Website
    - Insurance Agent / Broker Retail Office
    - Insurance Company Direct Mail / Email Response
    - Insurance Company Headquarters Call Center
    - Insurance Company Website
    - Insurance Comparison Shopping Website
    - None of the Above
    - Website for General Purchases
  - Types of Insurance Likely to Purchase
    - Accident Insurance
    - Cancer Insurance
    - Critical Illness Insurance
    - Dental Insurance
    - Hospital Insurance
    - Life Insurance
    - Long-Term Disability Insurance
    - None of the Above
    - Short-Term Disability Insurance
    - Vision Insurance

Food & Non-Alcoholic Beverages

Non-Alcoholic Beverages
- Food: Purchase Drivers
  - Soft Drink Favorability
    - Favorable
    - Persuadable
    - Unfamiliar

Health & Pharma

Health Management
- Insurance
  - Private Health Insurance Provider
    - Health Conscious Group (no longer in business)

Media (updated with new set of questions that replaced these)

Media Consumption
- Television
  - English/Spanish Language Preferences
    - Overall Media
      - Always Spanish (low sample)
  - Local News Networks
    - ABC
    - CBS
    - Don't Know or Not Sure
    - Fox
    - NBC
    - Other
    - PBS
    - The CW
  - National News
    - ABC World News Tonight
    - CBS Evening News
    - NBC Nightly News
    - None of the Above
    - PBS NewsHour
  - Networks Watch Most Often
    - A&E Television Network
    - ABC
    - Adult Swim
    - AMC
    - American Heroes Channel (AHC)
    - Animal Planet
    - BBC America
    - BET
    - Big Ten Network (Btn)
    - Bravo
    - Cartoon Network
    - CBS
    - CBS Sports Networks
    - CMT
    - CNBC
    - CNN
    - Comedy Central
    - Cooking Channel
    - CW
    - DC Universe
    - Destination America
    - Discovery
    - Discovery Family
    - Discovery Life
    - Disney Channel
    - Disney Junior
    - E!
    - ESPN
    - ESPN 2
    - ESPN Classic
    - ESPNews
    - Food Network
    - Fox
    - Fox Deportes
    - Fox News
    - Fox Sports 1
    - Fox Sports 2
    - Freeform
    - Fuse
    - FX
    - FXX
    - FYI
    - Game Show Network (GSN)
    - Golf Channel
    - Hallmark
    - Hallmark Movies & Mysteries
    - HBO
    - HBO Latino
    - History
    - HLN (Headline News)
    - Home & Garden Television (HGTV)
    - ID (Investigation Discovery)
    - IFC
    - Lifetime
    - Lifetime Movies
    - Logo
    - MLB Network
    - MSNBC
    - MTV
    - MTV2
    - mun2 (MunDos)
    - Nat Geo Wild
    - National Geographic Channel
    - NBA TV
    - NBC
    - NBC Sports Network
    - NBCSN
    - NFL Network
    - NHL Network
    - Nick at Nite
    - Nickelodeon
    - None of the Above
    - Own
    - Oxygen
    - Paramount Network
    - PBS
    - Reelz
    - Science
    - Sec Network
    - Showtime
    - Speed
    - Starz
    - Sundance
    - Syfy
    - TBS
    - Telemundo
    - The Learning Channel (TLC)
    - The Weather Channel (TWC)
    - TNT
    - Travel Channel
    - TruTV
    - Turner Classic Movies
    - TV Land
    - UniMas
    - Univision
    - USA
    - Velocity
    - VH1
    - VH1 Classic
    - WE
  - Networks Watched Recently
    - A&E Television Network
    - ABC
    - Adult Swim
    - AMC
    - American Heroes Channel (AHC)
    - Animal Planet
    - BBC America
    - BET
    - Big Ten Network (Btn)
    - Bravo
    - Cartoon Network
    - CBS
    - CBS Sports Network
    - CMT
    - CNBC
    - CNN
    - Comedy Central
    - Cooking Channel
    - CW
    - DC Universe
    - Destination America
    - Discovery
    - Discovery Family
    - Discovery Life
    - Disney Channel
    - Disney Junior
    - E!
    - ESPN
    - ESPN 2
    - ESPN Classic
    - ESPNews
    - ESPNU
    - Food Network
    - Fox
    - Fox Deportes
    - Fox News
    - Fox Sports 1
    - Fox Sports 2
    - Freeform
    - Fuse
    - FX
    - FXX
    - FYI
    - Game Show Network (GSN)
    - Golf Channel
    - Hallmark
    - Hallmark Movies & Mysteries
    - HBO
    - HBO Latino
    - History
    - HLN (Headline News)
    - Home & Garden Television (HGTV)
    - ID (Investigation Discovery)
    - IFC
    - Lifetime
    - Lifetime Movies
    - Logo
    - MLB Network
    - MSNBC
    - MTV
    - MTV2
    - mun2 (MunDos)
    - Nat Geo Wild
    - National Geographic Channel
    - NBA TV
    - NBC
    - NBC Sports Network
    - NBCSN
    - NFL Network
    - NHL Network
    - Nick at Nite
    - Nickelodeon
    - None of the Above
    - Own
    - Oxygen
    - Pac-12 Network
    - Paramount Network
    - PBS
    - Reelz
    - Science
    - Sec Network
    - Showtime
    - Speed
    - Starz
    - Sundance
    - Syfy
    - TBS
    - Telemundo
    - The Learning Channel (TLC)
    - The Weather Channel (TWC)
    - TNT
    - Travel Channel
    - TruTV
    - Turner Classic Movies
    - TV Land
    - UniMas
    - Univision
    - USA
    - Velocity
    - VH1
    - VH1 Classic
    - WE
  - Watch Local News
    - Yes
    - No
  - A&E TV Shows
    - Bad Ink
    - Billy the Exterminator
    - Project Runway
    - Shipping Wars
    - Storage Wars
    - Wahlburgers
  - ABC TV Shows
    - A Million Little Things
    - American Housewife
    - American Idol
    - Battlebots
    - Blackish
    - Dancing with the Stars
    - Emergence
    - For the People
    - Fresh Off The Boat
    - General Hospital
    - Good Morning America
    - Grey's Anatomy
    - How to Get Away with Murder
    - Marvel's Agents of S.H.I.E.L.D.
    - Modern Family
    - Schooled
    - Shark Tank
    - Single Parents
    - Splitting Up Together
    - Station 19
    - The Bachelor
    - The Bachelorette
    - The Conners
    - The Goldbergs
    - The Good Doctor
    - The Kids are Alright
    - The Rookie
    - Whiskey Cavalier
  - Amazon Prime TV Shows
    - DuckTales
    - The Grand Tour
  - AMC TV Shows
    - Better Call Saul
    - Fear the Walking Dead
    - Into the Badlands
    - Lodge 49
    - Preacher
    - The Terror
    - The Walking Dead
  - BET TV Shows
    - American Soul
  - Bravo TV Shows
    - Top Chef
  - Cartoon Network TV Shows
    - Steven Universe
    - We Bare Bears
    - Young Justice
  - CBS All Access TV Shows
    - Star Trek: Picard
    - Strange Angel
    - Tell Me a Story
  - CBS TV Shows
    - All Rise
    - Big Brother - US
    - Blue Bloods
    - Bull
    - Criminal Minds
    - Elementary
    - Evil
    - Fam
    - FBI
    - FBI: Most Wanted
    - God Friended Me
    - Hawaii Five-0
    - Instinct
    - Life in Pieces
    - MacGyver
    - Madam Secretary
    - Magnum P.I.
    - Man with a Plan
    - Mom
    - NCIS
    - NCIS: Los Angeles
    - NCIS: New Orleans
    - Ransom
    - W.A.T
    - Seal Team
    - Star Trek: Discovery
    - Survivor
    - The Amazing Race
    - The Big Bang Theory
    - The Good Fight
    - The Neighborhood
    - The Unicorn
    - Undercover Boss
    - Young Sheldon
  - Comedy Central TV Shows
    - Broad City
    - Corporate
    - Drunk History
    - The Other Two
  - CW TV Shows
    - All American
    - Arrow
    - Batwoman
    - Black Lightning
    - Burden Of Truth
    - Charmed
    - Crazy Ex-Girlfriend
    - Dynasty
    - Heartland
    - iZombie
    - Jane the Virgin
    - Legacies
    - Legends of Tomorrow
    - Penn & Teller: Fool Us
    - Riverdale
    - Roswell New Mexico
    - Supergirl
    - Supernatural
    - The 100
    - The Flash
    - The Outpost
    - Whose Line Is It Anyway?
  - Daytime Talk Shows
    - Phil
    - Live with Kelly and Ryan
    - Maury
    - None of the Above
    - Steve Harvey
    - The Chew
    - The Ellen Degeneres Show
    - The Talk
    - The View
  - DC TV Shows
    - Harley Quinn
  - Discovery Channel TV Shows
    - Deadliest Catch
    - My Little Pony: Friendship Is Magic
    - Street Outlaws
    - Big Hero 6
    - Star vs. the Forces of Evil
    - Star Wars Resistance
  - Disney XD TV Shows
    - Avengers Assemble
  - E! TV Shows
    - Keeping Up with the Kardashians
  - ESPN TV Shows
    - Around the Horn
    - Baseball Tonight
    - College GameDay (Football)
    - Daily Wager
    - First Take
    - Get Up!
    - High Noon
    - Highly Questionable
    - Jalen & Jacoby
    - Monday Night Football
    - NFL Live
    - Outside the Lines with Bob Ley
    - Pardon the Interruption
    - Sunday NFL Countdown
    - The Jump
  - ESPN2 TV Shows
    - Hey Rookie, Welcome to the NFL
    - Now or Never
  - ESPNNEWS TV Shows
    - Golic and Wingo
    - The Dan Le Batard Show with Stugotz
    - The Stephen A. Smith Show
    - The Will Cain Show
    - ESPNU Coaches Spotlight
    - ESPNU Inside the Polls
    - ESPNU Recruiting Insider
  - FOX TV Shows
    - 9-1-1: Lone Star
    - Almost Family
    - American Dad!
    - Bob's Burgers
    - Brooklyn Nine-Nine
    - Cosmos
    - Deputy
    - Empire
    - Family Guy
    - Gotham
    - Hell's Kitchen
    - Last Man Standing
    - Lethal Weapon
    - Lucifer
    - Masterchef
    - MasterChef Junior
    - Outmatched
    - Prodigal Son
    - Proven Innocent
    - So You Think You Can Dance
    - The Cool Kids
    - The Gifted
    - The Masked Singer
    - The Orville
    - The Passage
    - The Resident
    - The Simpson's
    - 9/1/01
  - Freeform TV Shows
    - 25 Days of Christmas
    - 31 Nights of Halloween
    - Cloak & Dagger
    - Everything's Gonna Be Okay
    - Good Trouble
    - Grown-ish
    - Pretty Little Liars: The Perfectionists
    - Shadowhunters
    - Siren
    - The Bold Type
  - FX TV Shows
    - American Horror Story
    - Archer
    - Baskets
    - Better Things
    - Fosse/Verdon
    - Legion
    - Mayans M.C.
    - Mr Inbetween
    - Pose
    - Snowfall
    - Sons of Anarchy
    - The Weekly
    - What We Do In The Shadows
    - You're The Worst
  - FYI TV Shows
    - Backroad Bounty
  - Hallmark TV Shows
    - Chesapeake Shores
    - When Calls the Heart
  - HBO TV Shows
    - Avenue 5
    - Ballers
    - Barry
    - Crashing
    - Divorce
    - Game of Thrones
    - Hard Knocks
    - High Maintenance
    - Last Week Tonight With John Oliver
    - My Brilliant Friend
    - Real Time with Bill Maher
    - Succession
    - The Outsider
    - True Detective
  - HGTV Shows
    - Fixer Upper
    - Home Town
    - House Hunters
  - History Channel TV Shows
    - Alone
    - Forged in Fire
    - Project Blue Book
    - The Curse of Oak Island
    - Vikings
  - Hulu TV Shows
    - Future Man
    - Into the Dark
    - Runaways
    - Shrill
    - The Handmaid's Tale
  - IFC TV Shows
    - Brockmire
  - Late Night
    - Jimmy Kimmel Live
    - Last Call with Carson Daly
    - Late Night with Seth Meyers
    - Nightline
    - None of the Above
    - Real Time with Bill Maher
    - The Daily Show with Trevor Noah
    - The Late Late Show with James Corden
    - The Late Show with Stephen Colbert
    - The Tonight Show with Jimmy Fallon
  - Lifetime TV Shows
    - Project Runway AllStars
  - MTV TV Shows
    - Catfish
  - National Geographic TV Shows
    - K's Exotic Animal ER
    - Hostile Planet
    - Life Below Zero
    - Savage Kingdom
    - Valley of the Boom
    - Wicked Tuna
  - NBC TV Shows
    - P. BIO
    - America's Got Talent
    - American Ninja Warrior
    - Blindspot
    - Chicago Fire
    - Chicago Med
    - Chicago Pd
    - Good Girls
    - Law & Order: Special Victims Unit
    - Lincoln Rhyme: Hunt for the Bone Collector
    - Manifest
    - New Amsterdam
    - Saturday Night Live
    - Superstore
    - The Blacklist
    - The Enemy Within
    - The Good Place
    - The Voice
    - This Is Us
    - Will & Grace
    - Zoey's Extraordinary Playlist
  - Netflix TV Shows
    - 03
    - 3 Below: Tales of Arcadia
    - A Series of Unfortunate Events
    - Black Moon
    - Chilling Adventures of Sabrina
    - Disenchantment
    - Friends from College
    - Grace and Frankie
    - House of Cards
    - Kim's Convenience
    - Marvel's Jessica Jones
    - Omniscient
    - Ragnarok
    - Santa Clarita Diet
    - Schitt's Creek
    - Secret City
    - Stranger Things
    - Suburra
    - The Clone Wars
    - The OA
    - The Ranch
    - The Stranger
    - Tidying Up with Marie Kondo
    - Unbreakable Kimmy Schmidt
  - OWN TV Shows
    - Greenleaf
    - Queen Sugar
    - Tyler Perry's The Haves and Have Nots
  - Paramount TV Shows
    - 68 Whiskey
    - Cops
    - Ink Master
    - Lip Sync Battle
    - Yellowstone
  - PBS TV Shows
    - This Old House
  - Reelz TV Shows
    - Autopsy: The Last Hours Of...
    - Behind Closed Doors with Natalie Morales
    - Behind the Screams
    - Breaking the Band
    - Cashed Out
    - Celebrity Damage Control
    - Celebrity Legacies
    - Celebrity Page
    - Charles Manson's Bloodline
    - CopyCat Killers
    - Demons in the City of Angels
    - Executed with Deborah Norville
    - Famous Fortune Fights
    - Gangsters
    - Hollywood 911
    - Hollywood Scandals
    - I Lived with a Killer
    - Mafia Killers with Colin McLaren
    - Mobsters
    - Murder in the Family with Geraldo Rivera
    - Murder Made Me Famous
    - Price of Fame
    - Scandal Made Me Famous
    - Stalker Files
    - The Amityville Horror Murders
    - The Real Story of ...
    - The True Story
    - The Will: Family Secrets Revealed
    - Women Behind Bars
    - Women on Death Row
    - World's Most Evil Killers
  - Showtime TV Shows
    - Billions
    - Black Monday
    - Escape at Dannemora
    - Homeland
    - Our Cartoon President
    - Ray Donovan
    - Shameless (US)
    - SMILF
    - The Affair
    - The Chi
    - The L Word: Generation Q
    - Work in Progress
  - Starz TV Shows
    - Counterpart
    - Power
    - Sweetbitter
    - Vida
  - SyFy TV Shows
    - Deadly Class
    - Happy!
    - Killjoys
    - Krypton
    - The Magicians
    - We Were Tomorrow
  - TBS TV Shows
    - Conan
    - Final Space
    - Full Frontal with Samantha Bee
    - Miracle Workers
    - The Last O.G.
  - TNT TV Shows
    - Animal Kingdom
    - Claws
    - I Am The Night
  - TruTV TV Shows
    - Adam Ruins Everything
    - I'm Sorry
    - Impractical Jokers
  - USA TV Shows
    - Teachers
    - Dare Me
    - Queen of the South
    - Suits
    - The Sinner
  - VH1 TV Shows
    - Rupaul's Drag Race
  - Viceland TV Shows
    - Black Market: Dispatches
    - Bong Appetit
    - Dark Side of the Ring
    - Hamilton's Pharmacopeia
    - Hollywood Love Story
  - W Network TV Shows
    - Property Brothers
Social Media
- Membership & Activity
  - Regular Activities
    - Add People to Network
    - Join Other People's Networks
    - Respond/Post on Friend's Page
    - Talk About Products/Services
Touchpoints
- Streaming Services - Device Choice
  - Stream AT&T TV Now On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media Player
  - Stream Fubo TV On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media Player
  - Stream Peacock On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media Player
  - Stream Philo On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media Player
  - Stream Pluto TV On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media Player
  - Stream Tubi TV On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media Player
- TV
  - Activities While Watching TV
    - Go Online from Computer
    - Go Online from Phone
    - Go Online from Tablet/Pad
    - None of the Above
  - Binge Watching
    - Always
    - Never
    - Often
    - Rarely
    - Sometimes
  - Cable/Fiber Provider
    - Don't Know
    - Other
  - Consumption
    - Don't Watch TV
    - On Phone
    - On Standard TV
    - Online - Computer
    - Online - Tablet
    - Through TV Streaming Service
    - Time-adjusted/DVR
  - Cutting the Cord
    - Already "Cut the Cord"
    - Don't Know
    - No
    - Yes
  - Live vs. On-Demand TV
    - 0% Live, 100% On-Demand
    - 100% Live, 0% On-Demand
    - 25% Live, 75% On-Demand
    - 50% Live, 50% On-Demand
    - 75% Live, 25% On-Demand
  - Over the Top Devices
    - Amazon Fire TV Stick
    - Apple TV
    - Google Chromecast
    - Other
    - Roku
    - Slingbox
    - TiVo Bolt
  - Paid TV/Movie Subscription
    - Amazon Prime Video
    - Apple TV+
    - At&T TV Now
    - CBS All Access
    - DirecTV Now
    - Disney+
    - Espn+
    - Fubo TV
    - Hbo Max
    - Hulu
    - Hulu Plus
    - Hulu Plus No Commercials
    - Hulu with Live TV
    - Hulu With Live TV Plus No Commercials
    - Itunes / Apple TV
    - Netflix
    - None of the Above
    - Peacock
    - Peacock Premium
    - Philo
    - Pluto TV
    - Showtime
    - Sling TV
    - Starz
    - Tubi TV
    - Youtube Premium
    - YoutubeTV
  - Potential TV/Movie Subscription
    - Amazon Prime Video
    - Apple TV+
    - At&T TV Now
    - CBS All Access
    - DirecTV Now
    - Disney+
    - Espn+
    - Fubo TV
    - Hbo Max
    - Hulu
    - Hulu Plus
    - Hulu Plus No Commercials
    - Hulu with Live TV
    - Hulu With Live TV Plus No Commercials
    - Itunes / Apple TV
    - Netflix
    - None of the Above
    - Peacock
    - Peacock Premium
    - Philo
    - Pluto TV
    - Showtime
    - Sling TV
    - Starz
    - Tubi TV
    - Youtube Premium
    - YoutubeTV
  - Reasons for Cutting Cable TV
    - None of the Above
    - Saving Money
    - Show / Movie Recommendations
    - Show / Movie Selection
    - Watching Anywhere
    - Watching Entire Seasons of Shows
    - Watching Shows Unavailable on Cable
    - Watching without Commercials
    - None of the Above
    - Saving Money
    - Show / Movie Recommendations
    - Show / Movie Selection
    - Watching Anywhere
    - Watching Entire Seasons of Shows
    - Watching Shows Unavailable on Satellite
    - Watching without Commercials
  - Timeframe Cut Cable TV
    - <3 Months Ago
    - 12+ Months Ago
    - 4-6 Months Ago
    - 7-12 Months Ago
    - Don't Know or Not Sure
  - Timeframe Cut Satellite TV
    - <3 Months Ago
    - 12+ Months Ago
    - 4-6 Months Ago
    - 7-12 Months Ago
    - Don't Know or Not Sure
  - Replacement for Cable TV
    - Free Over-the-Air TV
    - None of the Above
    - Satellite TV
    - Streaming TV Service
    - Cable TV
    - Free Over-the-Air TV
    - None of the Above
    - Streaming TV Service Sure
  - Reasons for Cutting Satellite TV
    - None of the Above
    - Saving Money
    - Show / Movie Recommendations
    - Show / Movie Selection
    - Watching Anywhere
    - Watching Entire Seasons of Shows
    - Watching Shows Unavailable on Satellite
    - Watching without Commercials
  - Return to Paying for Cable TV
    - Don't Know
    - Yes
    - No

Politics & Advocacy (part of old wave retirement/not relevant in current P&A context)

Energy & Environment Issues & Policies
- Energy
  - Top Priority for Energy Providers / Power Companies
    - Constant Supply Regardless of Location / Wealth
    - Equal Access to Energy for Everyone
    - Increasing Usage of Renewable Energy
    - Keeping Cost of Energy Usage Low
    - More Choice Between Energy Companies
    - Reducing Carbon Emissions
    - Stable & Growing Economy
Infrastructure Issues & Policies
- Transportation
  - Desired Changes to Transportation Infrastructure
    - Expanded Driving Capacity
    - Improve Cross-City Bus Service
    - Improve Cross-City Rail System
    - Improve Experience with Public Transportation
    - Improve Maintenance / Repair of Roads
    - Improve Maintenance of Bridges
    - Improve Presence of Public Transportation
    - None of the Above
Legal Issues & Policies
- Bail
  - Payment-Based Bail System
    - Agree
    - Disagree
    - Persuadable
News & Current Events
- Politicians
  - Republican Challenger in 2020
    - Agree
    - Disagree
    - Persuadable
  - Self-Funded Independent in 2020
    - Agree
    - Disagree
    - Persuadable

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