Wave 16 of our Recent Events Flash Study is available in your account now. This wave continues to track customer sentiment around covid-19 and recent events to help you form in-the-moment, meaningful connections with our fresh, relevant insights.
It was fielded from May 25 - June 8, 2021 and had 5,092 respondents.
Here is a PDF Guide for Wave 16 that shows all questions and answers. Here's a list of Flash Attributes that are new in Wave 16.
General
- Timeline for Life Returning to Normal
- Already Normal
- 1-3 Months
- 4-6 Months
- 7 Months or More
- Anticipate Covid-19 Vaccine Availability In
- Already Received It
- April - June 2021
- July - Sept 2021
- Oct 2021 or Later
- Never
- Likelihood to Take Covid-19 Vaccine
- Very Likely
- Likely
- Moderately Likely
- Slightly Likely
- Unlikely
- N/A - Already Received It
- Reason for Lower Likelihood of Taking Vaccine
-
Do Not Trust/Support Vaccines
-
Do Not Trust/Support Medical Field
-
Do Not Trust Covid Vaccines Are Safe
-
Do Not Understand How Covid Vaccines Work
-
Concern Over Possible Side Effects
-
Want To Wait And See How Others Respond
-
Do Not Believe That I Am Likely To Get Sick
-
Other/Don't Know
-
N/A - Have or Will Take Vaccine
-
- Timeline to Take Vaccine once Available
- Within Week
- Within Month
- Within 3 Months
- Within 6 Months
- Within 1 Year
- Never
Financial
- Primarily Used Economic Stimulus Payment For
- Donate to Charity
- Auto Loan Or Lease
- Credit Card Bills
- Household Items
- Medical Insurance Or Expenses
- Rent Or A Mortgage
- Utilities
- Save The Money
- Invest The Money
- Splurge On Something Fun
- Other
- Don't Know Or Not Sure
- No Stimulus
Retail
- Likelihood to Use Traditional Grocery Service
- Very Likely
- Likely
- Moderately Likely
- Slightly Likely
- Unlikely
- Likelihood to Use Online Grocery Service
- Very Likely
- Likely
- Moderately Likely
- Slightly Likely
- Unlikely
Privacy
- Doing Enough to Protect My Privacy
- Yes
- No
- Don't Know/Not Sure
- Ultimate Responsibility for Protecting Online Privacy
- Individual Solely Responsible
- Individual Mostly Responsible
- Individual Responsible, Company Plays Role
- Individual & Companies Equally Responsible
- Companies Responsible, Individual Plays Role
- Companies Mostly Responsible
- Companies Solely Responsible
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