Wave 2006 of our United States Consumer Study is now available in the platform. Wave 2006 was in field November 23, 2020 to January 6, 2021.

This wave includes updates to our core attributes and focuses on Retail and Home & Family.

With this release, you can take advantage of the full capabilities of the Coronavirus and Recent Events Data from Flash Waves 1-11 being available in the USCS. This means you can view these insights against your audiences and digital footprint, in addition to being able to use these attributes to build audiences and activate at scale.

As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.

Keep in mind that audience metrics may fluctuate as a result of the release.

What's New with 2006

Alcohol, Tobacco, & Marijuana

Alcohol
- Consumption
  - Brand of Tequila Consumed in Last 30 Days
    - Avion
    - Cazadores
    - Don Julio
    - Espolon
    - Herradura
    - Jose Cuervo
    - Milagro
    - Other
    - Patron
    - Sauza
    - Tres Agaves
    - Tres Genercaiones
  - Brand of Tequila Consumed in Last 3 Months
    - Avion
    - Cazadores
    - Don Julio
    - Espolon
    - Herradura
    - Jose Cuervo
    - Milagro
    - Other
    - Patron
    - Sauza
    - Tres Agaves
    - Tres Genercaiones
  - Domestic Craft Beer Last 3 Months
    - Blue Moon
    - Corona Premier
    - Dogfish Head
    - Guinness
    - Yuengling
  - Domestic Craft Beer Last Month
    - Blue Moon
    - Corona Premier
    - Dogfish Head
    - Guinness
    - Yuengling

Consumer Preferences

Behavior & Choice
- Shopping Behaviors
  - Prefer to Buy Brands Directly From
    - Retail Stores, Either In-sotre or Online (E.G., Target, Macy's Nordstrom)
    - The Manufacturer and Shipped to Me (E.G., Allbirds, Dollar Shave Club, Madison Reed)
  - Prefer to Shop at a Retailer That
    - Can Be Trusted
    - Cares about the Environment
    - Has a Frequent Shopper (Loyalty/Points) Program
    - Has Competitive Prices
    - Has High-quality Merchandise
    - Has Knowledgeable Sales Personnel
    - Has Popular Brand Names
    - Is Dependable
    - Is Easy to Shop
    - Is Enjoyable to Shop
    - Is Familiar
    - Is Family-friendly
    - Is Fun/Exciting to Shop
    - Is Innovative
    - Is Women- or Minority-owned
    - Makes Returns Easy
    - None of the Above
    - Provides Good Customer Service
    - Provides Personal Service
  - Shopping Behaviors
    - Read product labels
  - Will spend Purchasing Gifts During Holiday Season
    - $1,000 or More
    - $100 to $249
    - $250 to $499
    - $500 to $999
    - Less than $100

Coronavirus

General
- Timeline for Things to Return to Normal
  - Expect US Economy to Return to Normal By
    - Fall (September - October), 2021 or Later
    - Spring (March - May), 2021
    - Summer (June - August), 2021
    - Winter (November - February), 2020/2021
- Vaccine
  - Anticipate Vaccine for Public By
    - April to June, 2021
    - January to March, 2021
    - July to September, 2021
    - October, 2021 or Later
    - October to December, 2020
  - Likelihood of Taking Coronavirus Vaccine upon Availability
    - Completely Likely
    - Moderately Likely
    - Not at All Likely
    - Slightly Likely
    - Very Likely
  - Timeframe of Taking Coronavirus Vaccine upon Availability
    - Never
    - Within One Month of Its Availability
    - Within One Week of Its Availability
    - Within One Year of Its Availability or Later
    - Within Six Months of Its Availability
    - Within Three Months of Its Availability
Travel
- Changes to Travel
  - Expect Business Travel to Resume to Normal By
    - Fall (September - October), 2021 or Later
    - Spring (March - May), 2021
    - Summer (June - August), 2021
    - Winter (November - February), 2020
  - Expect Leisure Travel to Resume to Normal By
    - Fall (September - October), 2021 or Later
    - Spring (March - May), 2021
    - Summer (June - August), 2021
    - Winter (November - February), 2020

Health & Pharma

Condition Management
- Eye & Skin
  - Astigmatism
    - Other/Lifestyle: Self
    - Rx: Self
    - Untreated/Unknown: Self
  - Cataract
    - Untreated/Unknown: Self
  - Eye Redness
    - Otc: Self
  - Hyperopia (Far Sightedness)
    - Rx: Self
  - Myopia (Near Sightedness)
    - Rx: Self
    - Untreated/Unknown: Self
  - Presbyopia
    - Self

Home & Family

Appliances
- Future Purchases
  - Anticipate Purchasing a Major Appliance in next 6 months
    - Don't Know or Unsure
    - No
    - Yes
  - Appliance(s) Brand(s) Anticipate Purchasing
    - Frigidaire
    - Ge
    - Kenmore
    - Kitchenaid
    - Lg
    - Maytag
    - Other
    - Samsung
    - Whirlpool
  - Major Appliance(s) Anticipate Purchasing (next 6 months)
    - Air Conditioner
    - Cook Top/Stove
    - Dishwasher
    - Dryer
    - Microwave/Oven
    - Other
    - Refrigerator
    - Washer
    - Water Heater
  - Will Purchase Appliance(s)
    - In-store
    - Online
  - Appliance(s) Brand(s) Purchased (Last 6 Months)
    - Frigidaire
    - Ge
    - Kenmore
    - Kitchenaid
    - Lg
    - Maytag
    - Other
    - Samsung
    - Whirlpool
  - Major Appliance(s) Anticipate Purchasing (Last 6 Months)
    - Air Conditioner
    - Cook Top/Stove
    - Dishwasher
    - Dryer
    - Microwave/Oven
    - Other
    - Refrigerator
    - Washer
    - Water Heater
  - Purchased a Major Appliance in Last 6 Months
    - Don't Know or Unsure
    - No
    - Yes
  - Purchased Appliance(s) (Last 6 Months)
    - In-store
    - Online
Beauty & Personal Care
- Cosmetics
  - Cosmetic Product Category Purchased (Last 3 Months)
    - Eyes (E.G., Eye Cream, Makeup)
    - Face (E.G., Blush, Powder)
    - Fragrance (E.G., Perfumes, Colognes)
    - Hair (E.G., Hair Color, Serum)
    - Hands (E.G., Hand Cream, Nail Polish)
    - Lips (E.G., Balms, Gloss)
    - None of the Above
    - Skincare (E.G., Night Cream, Day Cream)
  - Cosmetic Purchase Method (Last 3 Months)
    - Completely At-the-store
    - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
  - Influential Source of Information When Buying Cosmetic Products
    - Advertisements on Social Media
    - Blogger Recommendations
    - Brands' Websites
    - Celebrities and Their Endorsements
    - Customer Written Reviews
    - Editorial Endorsements
    - Family Recommendations
    - Independent Review Sites
    - None of the Above
    - Sales Associates
    - Social Media Influencers on Instagram
    - Social Media Influencers on Other Platforms
    - Social Media Influencers on Pinterest
    - Social Media Influencers on Snapchat
    - Social Media Influencers on Youtube
  - Most Important Personal Benefit When Buying Cosmetic Products
    - Chic and Stylish
    - Classic and Sophisticated
    - Daring and Edgy
    - Easy and Natural
    - Make You Feel Confident
    - None of the Above
    - Reflecting Who You Are
    - Well-respected by Your Friends
  - Most Important Product Attribute When Buying Cosmetic Products
    - Affordability
    - Brand
    - Ingredients (E.G., Natural/Organic)
    - Innovation (E.G., Scientifically Advanced)
    - None of the Above
    - Prestige
  - Most Important Product Benefit When Buying Cosmetic Products
    - Cruelty-free (No Animal Testing)
    - Environmental (E.G., Sustainable, Packaging)
    - Healthy
    - Luxuriousness
    - None of the Above
    - Performance and Dependability
    - Safety
    - Simplicity
  - Online Cosmetic Purchase
    - Always Picked-up At-the-store
    - Always Shipped-to-home
    - Equally Picked-up At-the-store and Shipped-to-home
    - More Often Picked-up At-the-store than Shipped-to-home
    - More Often Shipped-to-home than Picked-up At-the-store
  - Purchased Cosmetics At
    - Department Store (E.G., Macy's, Nordstrom)
    - Direct from the Brand / Manufacturer (E.G., Mac)
    - Drugstores (I.E., Cvs, Rite Aid)
    - Mass Merchant (E.G., Target, Walmart, Amazon)
    - Other (E.G., Airport Kiosks)
    - Specialty Beauty Retailer (E.G., Sephora, Ulta)
  - Spending on Cosmetic Products (Last 3 Months)
    - $100 to $199
    - $200 or More
    - $25 to $49
    - $50 to $99
    - Less than $24
Home & Family
- Mattresses
  - Top Mattress Considerations
    - Anti-microbial properties (resistant to allergens, mold, bacteria and dust mites)
- Pest Control
  - Get Profesional Pest Control Done
    - Annually
    - Monthly
    - Quarterly
    - Semiannually
    - Weekly
  - Have Pest Problems at Home
    - Never
    - Often
    - Rarely
    - Sometimes
    - Usually
  - Use Professional Pest Control Service for Home
    - No
    - Yes
- Values & Purchase Drivers
  - Product Attributes: Furniture
    - Made in the USA

Media

Touchpoints
- Services
  - Primary Video Streaming Service
    - Amazon Prime Video
    - Disney+
    - Hbo
    - Hulu
    - Netflix
    - Other
    - Pluto
  - Video Streaming Services Subscribed To
    - Amazon Prime Video
    - Disney+
    - Do Not Subscribe to a Video Streaming Service
    - Hbo
    - Hulu
    - Netflix
    - Other
    - Pluto
    - Showtime

Retail

All Retail Brands/Stores
- Academy Sports + Outdoors
- Ace Hardware
- Albertsons
- Aldi
- Amazon
- Apple
- Ashley Furniture Homestore
- At Home
- Bass Pro Shops
- Bed Bath & Beyond
- Belk
- Best Buy
- BJ's Wholesale Club
- Bloomingdale's
- Burlington Coat Factory
- Cabela's
- Costco
- Crate and Barrel
- CVS
- Dick's Sporting Goods
- Dillard's
- ebay
- Food Lion
- Giant
- Harbor Freight Tools
- Harris Teeter
- H-E-B
- Home Depot
- Homegoods
- HSN
- IKEA
- JCPenney
- Kmart
- Kohl's
- Kroger
- Lowe's
- Macy's
- Marshalls
- Medicine Shoppe
- Meijer
- Nordstrom
- Nordstrom Rack
- Overstock
- Publix
- QVC
- REI
- Rite Aid
- Ross
- Safeway
- Saks Fifth Avenue
- Sam's Club
- Sears
- Shoprite
- Sportsman's Warehouse
- Target
- TJ Maxx
- Tractor Supply Company
- Trader Joe's
- True Value
- Walgreens/Duane Reade
- Walmart
- Wayfair
- Wegman's
- Whole Foods
- Williams Sonoma
Amazon
- Have Paid (Shopping) Membership To
  - Amazon Prime
  - Costco
  - Instacart
  - None of the Above
  - Shoprunner
  - Target (Shipt)
  - Walmart+
- Purchased from Amazon
  - Have Not Purchased from Amazon in the Last 6 Months
  - In the Last 3 Months
  - In the Last 4 to 6 Months
- Shopped at Amazon for
  - Apparel
  - Beauty
  - Books
  - Consumer Electronics
  - Grocery & Gourmet Food
  - Health & Personal Care
  - Home & Garden
  - Major Appliances
  - Other
  - Outdoors
  - Pet Supplies
  - Tools & Home Improvement
  - Toys & Games
Department Stores
- Department Store Purchased from (Last 3 Months)
  - Bloomingdale's
  - Burlington
  - Dillard's
  - Jcpenney
  - Kohl's
  - Macy's
  - Marshalls
  - None of the Above
  - Nordstrom
  - Nordstrom Rack
  - Other
  - Ross
  - Saks Fifth Avenue
  - Sears
  - J. Maxx
- Online Department Stores Orders
  - Always Picked-up At-the-store
  - Always Shipped-to-home
  - Equally Picked-up At-the-store and Shipped-to-home
  - More Often Picked-up At-the-store than Shipped-to-home
  - More Often Shipped-to-home than Picked-up At-the-store
- Online vs. At-Store Purchases
  - Completely At-the-store
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending at Department Stores (Last 3 Months)
  - $1,000 or More
  - $100 to $249
  - $1 to $99
  - $250 to $499
  - $500 to $999
- Drugstore Purchased from (Last 3 Months)
  - CVS
  - Medicine Shoppe
  - None of the Above
  - Rite Aid
  - Walgreens/Duane Reade
- Online Drugstore & Pharmacy Stores Orders
  - Always Picked-up At-the-store
  - Always Shipped-to-home
  - Equally Picked-up At-the-store and Shipped-to-home
  - More Often Picked-up At-the-store than Shipped-to-home
  - More Often Shipped-to-home than Picked-up At-the-store
- Online vs. At-Store Purchases
  - Completely At-the-store
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending at Drugstore & Pharmacy (Last 3 Months)
  - $100 to $249
  - $1 to $99
  - $250 to $499
  - $500 or More
Grocery Stores
- Grocery Store Purchased From (Last 3 Months)
  - Albertsons
  - Aldi
  - Food Lion
  - Giant
  - Harris Teeter
  - H-e-b
  - Kroger
  - Meijer
  - None of the Above
  - Publix
  - Safeway
  - Shoprite
  - Trader Joe's
  - Wegmans
  - Whole Foods Market
- Online Grocery Store Orders
  - - Always Picked-up At-the-store
    - Always Shipped-to-home
    - Equally Picked-up At-the-store and Shipped-to-home
    - More Often Picked-up At-the-store than Shipped-to-home
    - More Often Shipped-to-home than Picked-up At-the-store
  - Online vs. At-Store Purchases
    - Completely At-the-store
    - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
  - Spending at Grocery Stores (Last 3 Months)
    - $1,000 or More
    - $100 to $249
    - $1 to $99
    - $250 to $499
    - $500 to $999
- Online Groceries
  - Household Supplies Likely to Buy Online
    - Baby Supplies
    - Household Goods (Laundry Detergent, Paper Plates, Etc.)
    - None of the Above
    - Pet Supplies
  - Likelihood of Buying Alcohol Online
    - Don't Know or Not Sure
    - Yes
    - No
  - Non-Perishable Foods Likely to Buy Online
    - Candy
    - Coffee
    - None of the Above
    - Soda
  - Ordered Groceries Online (Last 3 Months)
    - No
    - Yes
  - Ordered Meal Kits Online (Last 3 Months)
    - No
    - Yes
  - Perishable Foods Likely to Buy Online
    - Dairy
    - Fruits and Vegetables
    - None of the Above
    - Unprepared Meals (Ingredients That a 3rd Party Chose for You)
  - Reasons for Buying Alcohol Online
    - Avoid Heavy / Bulky Item
    - Can Bundle into Existing Order
    - Can Buy as Soon as I Know That I Need It
    - Can Buy in Bulk
    - Can Subscribe for Repeated Deliveries
    - Easier to Shop from List
    - None of the Above
    - Not Available at Stores in My Area
    - Prefer to Not Have to Go to the Store
    - Provides More Selection
    - Reduces Carbon Footprint
    - Saves Money
    - Saves Time
  - Reasons for Buying Household Supplies Online
    - Bundle into Existing Order
    - Can Buy as Soon as I Know That I Need It
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy / Bulky Item
    - More Selection
    - None of the Above
    - Not Available at Stores in My Area
    - Prefer to Not Have to Go to the Store
    - Reduce Carbon Footprint
    - Save Money
    - Save Time
    - Subscribe for Repeated Deliveries
  - Reasons for Buying Non-perishable Food Online
    - Bundle into Existing Order
    - Can Buy as Soon as I Know That I Need It
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy / Bulky Item
    - More Selection
    - None of the Above
    - Not Available at Stores in My Area
    - Prefer to Not Have to Go to the Store
    - Reduce Carbon Footprint
    - Save Money
    - Save Time
    - Subscribe for Repeated Deliveries
  - Reasons for Buying Perishable Food Online
    - Bundle into Existing Order
    - Can Buy as Soon as I Know That I Need It
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy / Bulky Item
    - More Selection
    - None of the Above
    - Not Available at Stores in My Area
    - Prefer to Not Have to Go to the Store
    - Reduce Carbon Footprint
    - Save Money
    - Save Time
    - Subscribe for Repeated Deliveries
Home & Electronics
- Home and Electronic Store Purchased from (Last 3 Months)
  - Apple
  - Ashley Homestore
  - At Home
  - Bed Bath and Beyond
  - Belk
  - Best Buy
  - Crate & Barrel
  - Homegoods
  - Ikea
  - None of the Above
  - Williams Sonoma
- Online Home & Electronic Stores Orders
  - - Always Picked-up At-the-store
    - Always Shipped-to-home
    - Equally Picked-up At-the-store and Shipped-to-home
    - More Often Picked-up At-the-store than Shipped-to-home
    - More Often Shipped-to-home than Picked-up At-the-store
  - Online vs. At-Store Purchases
    - Completely At-the-store
    - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
  - Spending at Home & Electronics Stores (Last 3 Months)
    - $1,000 or More
    - $100 to $249
    - $1 to $99
    - $250 to $499
    - $500 to $999
Home & Improvement
- Home & Improvement Stores Purchased from (Last 3 Months)
  - Ace
  - Harbor Freight Tools
  - Home Depot
  - Lowe's
  - None of the Above
  - Tractor Supply Company
  - True Value
- Online Home Improvement Store Orders
  - - Always Picked-up At-the-store
    - Always Shipped-to-home
    - Equally Picked-up At-the-store and Shipped-to-home
    - More Often Picked-up At-the-store than Shipped-to-home
    - More Often Shipped-to-home than Picked-up At-the-store
  - Online vs. At-Store Purchases
    - Completely At-the-store
    - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
  - Spending at Home Improvement Stores (Last 3 Months)
    - $1,000 or More
    - $100 to $249
    - $1 to $99
    - $250 to $499
    - $500 to $999
Mass Merchandisers
- Mass Merchandiser Store Purchased from (Last 3 Months)
  - Kmart
  - None of the Above
  - Target
  - Walmart
- Online Mass Merchandiser Stores Orders
  - - Always Picked-up At-the-store
    - Always Shipped-to-home
    - Equally Picked-up At-the-store and Shipped-to-home
    - More Often Picked-up At-the-store than Shipped-to-home
    - More Often Shipped-to-home than Picked-up At-the-store
  - Online vs. At-Store Purchases
    - Completely At-the-store
    - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
  - Spending at Home Improvement Stores (Last 3 Months)
    - $1,000 or More
    - $100 to $249
    - $1 to $99
    - $250 to $499
    - $500 to $999
Online Order
- Online Store Purchased (Last 3 Months)
  - Amazon
  - Ebay
  - HSN (Home Shopping Network)
  - None of the Above
  - Overstock
  - QVC
  - Wayfair
- Spending at Online Store (Last 1 Month)
  - $0 to $249
  - $1,000 to $1,499
  - $1500 or More
  - $250 to $499
  - $500 to $999
Past & Future Purchases
- - Future Purchase Location
    - Crafts & Party Supplies
      - Hobby Lobby
        
        Joann Fabric
  - Future Purchase Cateogry
    - Health & Beauty
  - Past Purchase Location
    - Crafts & Party Supplies
      - Hobby Lobby
        
        Joann Fabric
Sports & Outdoors
- Online Sports & Outdoors Orders
  - - Always Picked-up At-the-store
    - Always Shipped-to-home
    - Equally Picked-up At-the-store and Shipped-to-home
    - More Often Picked-up At-the-store than Shipped-to-home
    - More Often Shipped-to-home than Picked-up At-the-store
  - Online vs. At-Store Purchases
    - Completely At-the-store
    - Completely Online
    - Equally Online and At-the-store
    - More At-the-store than Online
    - More Online than At-the-store
  - Spending at Sports & Outdoors Stores (Last 3 Months)
    - $100 to $249
    - $1 to $99
    - $250 to $499
    - $500 or More
  - Sports & Outdoors Stores Purchased from (Last 3 Months)
    - Academy Sports + Outdoors
    - Bass pro Shops
    - Cabela's
    - Dick's Sporting Goods
    - None of the Above
    - REI
    - Sportsman's Warehouse
    - Tractor Supply Company
Warehouse
- Online vs At-Store Purchases
  - Completely At-the-store
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Online Warehouse Store Orders
  - Always Picked-up At-the-store
  - Always Shipped-to-home
  - Equally Picked-up At-the-store and Shipped-to-home
  - More Often Picked-up At-the-store than Shipped-to-home
  - More Often Shipped-to-home than Picked-up At-the-store
- Spending at Warehouse Stores (Last 3 Months)
  - $1,000 or More
  - $100 to $249
  - $1 to $99
  - $250 to $499
  - $500 to $999
- Warehouse Store Purchased from (Last 3 Months)
  - BJ's Wholesale Club
  - Costco
  - None of the Above
  - Sam's Club

Travel & Hospitality

General Behaviors
- Leisure Travel/Vacation
  - Factors Influencing Travel Services
    - Adventure
    - Discounts and Sales
    - Education and Culture
    - Entertainment
    - Interests and Hobbies
    - Luxury
    - None of the Above
    - Recommendation from Friends and Family
    - Safety and Security
    - Season
    - Travel Resources (e.g., Fodorâ€™s Travel, Lonely Planet)
  - Factors Influencing What to Do
    - Adventure
    - Discounts and Sales
    - Education and Culture
    - Entertainment
    - Interests and Hobbies
    - Luxury
    - None of the Above
    - Recommendation from Friends and Family
    - Safety and Security
    - Season
    - Travel Resources (e.g., Fodorâ€™s Travel, Lonely Planet)
  - Factors Influencing Where to Go
    - Adventure
    - Discounts and Sales
    - Education and Culture
    - Entertainment
    - Interests and Hobbies
    - Luxury
    - None of the Above
    - Recommendation from Friends and Family
    - Safety and Security
    - Season
    - Travel Resources (e.g., Fodorâ€™s Travel, Lonely Planet)
  - Factors Influencing Who to Travel with
    - Adventure
    - Discounts and Sales
    - Education and Culture
    - Entertainment
    - Interests and Hobbies
    - Luxury
    - None of the Above
    - Recommendation from Friends and Family
    - Safety and Security
    - Season
    - Travel Resources (e.g., Fodorâ€™s Travel, Lonely Planet)
  - Social Websites for Vacation Planning
    - Find Vacation Planning Ideas
    - Get Opinions and Recommendations
    - None of the Above
    - Research a Destination
  - Take Children Out of School
    - Don't Know or Not Sure
    - No
    - Yes

Deprecations

The following attributes were deprecated with 2006. It's best to update audiences with these deprecated attributes, as they will soon be inactivated. However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.

Media
- Touchpoints
  - Mobile App Usage
    - No App Availability

Inactivations

The following attributes are being inactivated with 2006. You will need to update audiences with these attributes to analyze or activate the audience.

Alchol, Tobacco, & Marijuana
- Consumption
  - Hard Soda Last 3 Months
    - Best Damn
    - Coney Island
    - Don't Know
    - Henry's
    - Jed's
    - Not Your Father's
    - Other
    - Best Damn
    - Coney Island
    - Don't Know
    - Henry's
    - Jed's
    - Not Your Father's
    - Other
- Habits
  - Brand Shopper
    - No
    - Yes
  - Track on Social Sites
  - No
  - Yes
- Selection Considerations
  - Primary Approach to Buying Alcohol
    - Advertising
    - Advice from Store Clerk
    - Brands / Types Already Like
    - Experimentation / Discovering New Drinks
    - Price (Least Expensive)
    - Recommendation from Bartender / Word of Mouth
    - Recommendation from Friend
    - Recommendation in Magazine / Blog
    - Seasonality / Holiday

Apparel

All Apparel Brands/Stores
- 6pm
- Abercrombie & Fitch
- Banana Republic Factory
- Calvin Klein
- Champion
- Crocs
- Eddie Bauer
- Fruit of the Loom
- Gap Factory
- H&M
- Hanes
- Hanna Andersson
- Hollister
- Crew
- A. Bank
- Journeys
- JustFab
- Kenneth Cole
- L. Bean
- Lands' End
- Lane Bryant
- Levi Strauss/Dockers
- Lululemon Athletica
- Madewell
- Men's Wearhouse
- Michael Kors
- Modell's Sporting Goods
- New Balance
- New York & Company
- Nike
- Nine West
- North Face
- Old Navy
- OnlineShoes
- OshKosh B'Gosh
- Patagonia
- Payless Shoes
- Puma
- Ralph Lauren
- Reebok
- REI
- ShoeDazzle
- Shoes
- Skechers
- SOREL
- Steve Madden
- Talbots
- Timberland
- Tommy Hilfiger
- Tommy John
- TOMS
- UGG Australia
- Under Armour
- Urban Outfitters
- Vans
- Victoria's Secret
- White House Black Market
- Zappos
- Zara
- Zumiez
Beauty & Intimate Apparel
- Hanes
  - Another Store Carrying Brand - Hanes
    - Haven't Shopped in the Last 6 Months
    - In the Last 6 Months
    - In the Last 3 Months
  - Online - Hanes
    - Haven't Shopped in the Last 6 Months
    - In the Last 6 Months
    - In the Last 3 Months

Consumer Preferences

Behavior & Choice
- Shopping Behaviors
  - Holiday Purchasers
    - Single's Day

Coronavirus

General
- Timelines for Things to Return to Normal
  - US Economy Will Return to Normal In
    - Fall, 2020
    - Sometime in 2021 (or later)
    - Summer, 2020
    - Winter, 2020
  - Business Travel to Return to Normal In
    - Do Not Travel for Business
    - Fall, 2020
    - Sometime in 2021 (or Later)
    - Winter, 2020
  - Leisure Travel Activities to Return to Normal In
    - 2021 or Later
    - Fall 2020
    - Winter 2020

Demographics

Demographics
- Geography
  - Congressional District
    - AK-1
    - AL-1
    - AL-2
    - AL-3
    - AL-4
    - AL-5
    - AL-6
    - AL-7
    - AR-1
    - AR-2
    - AR-3
    - AR-4
    - AS-1
    - AZ-1
    - AZ-2
    - AZ-3
    - AZ-4
    - AZ-5
    - AZ-6
    - AZ-7
    - AZ-8
    - AZ-9
    - CA-1
    - CA-10
    - CA-11
    - CA-12
    - CA-13
    - CA-14
    - CA-15
    - CA-16
    - CA-17
    - CA-18
    - CA-19
    - CA-2
    - CA-20
    - CA-21
    - CA-22
    - CA-23
    - CA-24
    - CA-25
    - CA-26
    - CA-27
    - CA-28
    - CA-29
    - CA-3
    - CA-30
    - CA-31
    - CA-32
    - CA-33
    - CA-34
    - CA-35
    - CA-36
    - CA-37
    - CA-38
    - CA-39
    - CA-4
    - CA-40
    - CA-41
    - CA-42
    - CA-43
    - CA-44
    - CA-45
    - CA-46
    - CA-47
    - CA-48
    - CA-49
    - CA-5
    - CA-50
    - CA-51
    - CA-52
    - CA-53
    - CA-6
    - CA-7
    - CA-8
    - CA-9
    - CO-1
    - CO-2
    - CO-3
    - CO-4
    - CO-5
    - CO-6
    - CO-7
    - CT-1
    - CT-2
    - CT-3
    - CT-4
    - CT-5
    - DC-1
    - DE-1
    - FL-1
    - FL-10
    - FL-11
    - FL-12
    - FL-13
    - FL-14
    - FL-15
    - FL-16
    - FL-17
    - FL-18
    - FL-19
    - FL-2
    - FL-20
    - FL-21
    - FL-22
    - FL-23
    - FL-24
    - FL-25
    - FL-26
    - FL-27
    - FL-3
    - FL-4
    - FL-5
    - FL-6
    - FL-7
    - FL-8
    - FL-9
    - GA-1
    - GA-10
    - GA-11
    - GA-12
    - GA-13
    - GA-14
    - GA-2
    - GA-3
    - GA-4
    - GA-5
    - GA-6
    - GA-7
    - GA-8
    - GA-9
    - GU-1
    - HI-1
    - HI-2
    - IA-1
    - IA-2
    - IA-3
    - IA-4
    - ID-1
    - ID-2
    - IL-1
    - IL-10
    - IL-11
    - IL-12
    - IL-13
    - IL-14
    - IL-15
    - IL-16
    - IL-17
    - IL-18
    - IL-2
    - IL-3
    - IL-4
    - IL-5
    - IL-6
    - IL-7
    - IL-8
    - IL-9
    - IN-1
    - IN-2
    - IN-3
    - IN-4
    - IN-5
    - IN-6
    - IN-7
    - IN-8
    - IN-9
    - KS-1
    - KS-2
    - KS-3
    - KS-4
    - KY-1
    - KY-2
    - KY-3
    - KY-4
    - KY-5
    - KY-6
    - LA-1
    - LA-2
    - LA-3
    - LA-4
    - LA-5
    - LA-6
    - MA-1
    - MA-2
    - MA-3
    - MA-4
    - MA-5
    - MA-6
    - MA-7
    - MA-8
    - MA-9
    - MD-1
    - MD-2
    - MD-3
    - MD-4
    - MD-5
    - MD-6
    - MD-7
    - MD-8
    - ME-1
    - ME-2
    - MI-1
    - MI-10
    - MI-11
    - MI-12
    - MI-13
    - MI-14
    - MI-2
    - MI-3
    - MI-4
    - MI-5
    - MI-6
    - MI-7
    - MI-8
    - MI-9
    - MN-1
    - MN-2
    - MN-3
    - MN-4
    - MN-5
    - MN-6
    - MN-7
    - MN-8
    - MO-1
    - MO-2
    - MO-3
    - MO-4
    - MO-5
    - MO-6
    - MO-7
    - MO-8
    - MP-1
    - MS-1
    - MS-2
    - MS-3
    - MS-4
    - MT-1
    - NC-1
    - NC-10
    - NC-11
    - NC-12
    - NC-13
    - NC-2
    - NC-3
    - NC-4
    - NC-5
    - NC-6
    - NC-7
    - NC-8
    - NC-9
    - ND-1
    - NE-1
    - NE-2
    - NE-3
    - NH-1
    - NH-2
    - NJ-1
    - NJ-10
    - NJ-11
    - NJ-12
    - NJ-2
    - NJ-3
    - NJ-4
    - NJ-5
    - NJ-6
    - NJ-7
    - NJ-8
    - NJ-9
    - NM-1
    - NM-2
    - NM-3
    - NV-1
    - NV-2
    - NV-3
    - NV-4
    - NY-1
    - NY-10
    - NY-11
    - NY-12
    - NY-13
    - NY-14
    - NY-15
    - NY-16
    - NY-17
    - NY-18
    - NY-19
    - NY-2
    - NY-20
    - NY-21
    - NY-22
    - NY-23
    - NY-24
    - NY-25
    - NY-26
    - NY-27
    - NY-3
    - NY-4
    - NY-5
    - NY-6
    - NY-7
    - NY-8
    - NY-9
    - OH-1
    - OH-10
    - OH-11
    - OH-12
    - OH-13
    - OH-14
    - OH-15
    - OH-16
    - OH-2
    - OH-3
    - OH-4
    - OH-5
    - OH-6
    - OH-7
    - OH-8
    - OH-9
    - OK-1
    - OK-2
    - OK-3
    - OK-4
    - OK-5
    - OR-1
    - OR-2
    - OR-3
    - OR-4
    - OR-5
    - PA-1
    - PA-10
    - PA-11
    - PA-12
    - PA-13
    - PA-14
    - PA-15
    - PA-16
    - PA-17
    - PA-18
    - PA-2
    - PA-3
    - PA-4
    - PA-5
    - PA-6
    - PA-7
    - PA-8
    - PA-9
    - PR-1
    - RI-1
    - RI-2
    - SC-1
    - SC-2
    - SC-3
    - SC-4
    - SC-5
    - SC-6
    - SC-7
    - SD-1
    - TN-1
    - TN-2
    - TN-3
    - TN-4
    - TN-5
    - TN-6
    - TN-7
    - TN-8
    - TN-9
    - TX-1
    - TX-10
    - TX-11
    - TX-12
    - TX-13
    - TX-14
    - TX-15
    - TX-16
    - TX-17
    - TX-18
    - TX-19
    - TX-2
    - TX-20
    - TX-21
    - TX-22
    - TX-23
    - TX-24
    - TX-25
    - TX-26
    - TX-27
    - TX-28
    - TX-29
    - TX-3
    - TX-30
    - TX-31
    - TX-32
    - TX-33
    - TX-34
    - TX-35
    - TX-36
    - TX-4
    - TX-5
    - TX-6
    - TX-7
    - TX-8
    - TX-9
    - UT-1
    - UT-2
    - UT-3
    - UT-4
    - VA-1
    - VA-10
    - VA-11
    - VA-2
    - VA-3
    - VA-4
    - VA-5
    - VA-6
    - VA-7
    - VA-8
    - VA-9
    - VI-1
    - VT-1
    - WA-1
    - WA-10
    - WA-2
    - WA-3
    - WA-4
    - WA-5
    - WA-6
    - WA-7
    - WA-8
    - WA-9
    - WI-1
    - WI-2
    - WI-3
    - WI-4
    - WI-5
    - WI-6
    - WI-7
    - WI-8
    - WV-1
    - WV-2
    - WV-3
    - WY-1

Financial Services & Insurance

Banking
- Primary Bank
  - Current Primary Bank
    - Associated Bank
    - Charles Schwab
    - MB Financial
    - Northern Trust
    - Wintrust
  - Current Secondary Bank
    - Associate Bank
    - Charles Schwab
Insurance
- Usage
  - Brand Awareness
    - AAA/CSAA/The Auto Group
    - AARP
    - Allianz
    - Allstate
    - American Family
    - esurance
    - Farmers
    - GEICO
    - Hartford
    - Liberty Mutual
    - Mercury
    - MetLife
    - Nationwide
    - None of the Above
    - Progressive
    - State Farm
    - The General
    - Travelers
    - USAA
- Alternative Investments
  - Alternative Investments Effective
    - Agree
    - Disagree
    - Persuadable

Health & Pharma

Condition Management
- Eye & Skin
  - Shingles
    - OTC: Caregiver
    - OTC: Self
    - Other/Lifestyle: Caregiver
    - Other/Lifestyle: Self
    - Rx: Caregiver
    - Rx: Self
    - Untreated/Unknown: Caregiver
    - Untreated/Unknown: Self
- Other Conditions
  - Epilepsy
    - OTC: Caregiver
    - Other/Lifestyle: Caregiver
    - Rx: Caregiver
    - Untreated/Unknown: Caregiver
Conditions
- Eye & Skin
  - Shingles
    - Self

Home & Family

Appliances
- Appliance Purchase
  - Miscellaneous
    - Accessories
    - Non-Stationary
    - Other/Unknown
    - Stationary
  - Small Appliances
    - Accessories
    - Coffee Makers
    - Fans/Heaters
    - Kitchen
    - Other/Unknown
    - Purifier/(De)Humidifier
    - Vacuums
- Brands Own
  - Cook Top
    - Amana
    - Bosch
    - Do Not Own
    - Don't Know/None of the Above
    - Electrolux
    - Frigidaire
    - GE
    - Jenn-Air
    - Kenmore
    - KitchenAid
    - LG
    - Maytag
    - Samsung
    - Sub-Zero/Wolf
    - Viking
    - Whirlpool
  - Dishwasher
    - Amana
    - Bosch
    - Do Not Own
    - Don't Know/None of the Above
    - Electrolux
    - Frigidaire
    - GE
    - Jenn-Air
    - Kenmore
    - KitchenAid
    - LG
    - Maytag
    - Samsung
    - Sub-Zero/Wolf
    - Viking
    - Whirlpool
  - Dryer
    - Amana
    - Bosch
    - Do Not Own
    - Don't Know/None of the Above
    - Electrolux
    - Frigidaire
    - GE
    - Jenn-Air
    - Kenmore
    - KitchenAid
    - LG
    - Maytag
    - Samsung
    - Viking -MAP
    - Whirlpool
  - Fridge
    - Amana
    - Bosch
    - Do Not Own
    - Don't Know/None of the Above
    - Electrolux
    - Frigidaire
    - GE
    - Jenn-Air
    - Kenmore
    - KitchenAid
    - LG
    - Maytag
    - Samsung
    - Sub-Zero/Wolf
    - Viking
    - Whirlpool
  - Stand Alone Freezer
    - Amana
    - Bosch
    - Do Not Own
    - Don't Know/None of the Above
    - Electrolux
    - Frigidaire
    - GE
    - Jenn-Air
    - Kenmore
    - KitchenAid
    - LG
    - Maytag
    - Samsung
    - Sub-Zero/Wolf
    - Viking
    - Whirlpool
  - Stove
    - Amana
    - Bosch
    - Do Not Own
    - Don't Know/None of the Above
    - Electrolux
    - Frigidaire
    - GE
    - Jenn-Air
    - Kenmore
    - KitchenAid
    - LG
    - Maytag
    - Samsung
    - Sub-Zero/Wolf
    - Viking
    - Whirlpool
  - Washer
    - Amana
    - Bosch
    - Do Not Own
    - Don't Know/None of the Above
    - Electrolux
    - Frigidaire
    - GE
    - Jenn-Air
    - Kenmore
    - KitchenAid
    - LG
    - Maytag
    - Samsung
    - Viking
    - Whirlpool
- Influential Sources of Info
  - Advertisements on TV
  - Advertisements Online
  - Manufacturer Websites
  - None of the Above
  - Print Advertisements
  - Recommendations from Others
  - Store Websites
  - Third-party Review/Pricing Sites
  - Trying Friends' Appliances
- In-Store vs Online
  - Cook Top In-Store vs Online
    - In-Store
    - Online
  - Dryer In-Store vs Online
    - In-Store
    - Online
  - Dishwasher In-Store vs Online
    - In-Store
    - Online
  - Fridge In-Store vs Online
    - In-Store
    - Online
  - Stand Alone Freezer In-Store vs Online
    - In-Store
    - Online
  - Washer In-Store vs Online
    - In-Store
    - Online
Health & Beauty
- Haircare
  - Extent of Hair Care Routine
    - Extensive
    - Less Extensive
    - Moderately Extensive
    - No Routine
    - Very Extensive
  - Hair Care - Features
    - Effectiveness
    - Environmental Friendliness
    - Natural / Organic Ingredients
    - Other
    - Vitamins in Product
  - Hair Care - Influences
    - Advertisements
    - Amazon Search
    - Beauty Bloggers
    - Beauty News
    - Convenience
    - Hair Stylist
    - In-Store Availability
    - Other
    - Price
    - Recommendations from Friends & Family
    - Reviews
    - Social Media Influencers
  - Hair Care - Reasons
    - Don't use hair products
    - Enhance Personal Appearance
    - Hygiene
    - Other
    - Positive Self-Esteem
    - Restore Hair
- Health & Beauty Purchases
  - Beauty
    - Accessories
    - Cosmetics/Beauty Aids
    - Other/Unknown
    - Physical Enhancement
  - Health & Medical Supplies
    - Allergy Related
    - Alternative Medicine
    - Arthritis/Mobility
    - Diabetic
    - Female Wellness
    - New Age
    - Orthopedic
    - Other/Unknown
    - Senior Needs
    - Sight Related
    - Sun Protection
  - Nutraceuticals & Vitamins
    - Anti-Aging
    - Cardiac Health
    - Diet/Weight Loss
    - Green Products
    - Joint/Mobility
    - Other/Unknown
    - Vitamins/Nutrition
    - Weight Gain/Muscle Bldg
  - Personal Care
    - Intimate
    - Men
    - Other/Unknown
    - Women
- Shopped at Sephora
  - In-Store Sephora
    - Haven't Shopped In-store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Sephora
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Vitamins
  - Dollars Spent
    - $1 to $24
    - $100 to $149
    - $150 to $199
    - $200 or more
    - $25 to $49
    - $50 to $99
  - Reasons to Purchase Vitamins
    - Enhance strength
    - Follow physician's advice
    - Improve overall health
    - Increase energy
    - Maintain overall health
    - Prevent health issues from arising
    - Restore body to a healthy balance
    - Supplement nutrition and diet
  - Vitamin Purchase Location Last 3 Months
    - Amazon
    - Costco
    - CVS
    - GNC
    - Health food store
    - Other
    - Puritan's Pride
    - Sam's Club
    - Supermarket
    - Target
    - The Vitamin Shoppe
    - Walgreens/Duane Reade
    - Walmart
  - Vitamin Purchase Method Last 3 Months
    - In-store - Vitamin Purchase
    - In-store and online equally - Vitamin Purchase
    - Online - Vitamin Purchase
  - Vitamins Purchased Last 3 Months
    - No
    - Yes
  - Vitamins Purchased Used By
    - Personal and others' use
    - Personal Use
    - Used by Others
- Cleaning
  - Cleaning Frequency - Bathrooms
    - Does Not Clean
    - Once a Month
    - Once a Week or More
    - Once Every Few Months
    - Once Every Few Weeks
    - Once or Twice a Year
  - Cleaning Frequency - Bedrooms
    - Does Not Clean
    - Once a Month
    - Once a Week or More
    - Once Every Few Months
    - Once Every Few Weeks
    - Once or Twice a Year
  - Cleaning Frequency - Communal Spaces
    - Does Not Clean
    - Once a Month
    - Once a Week or More
    - Once Every Few Months
    - Once Every Few Weeks
    - Once or Twice a Year
  - Cleaning Frequency - Dining Room
    - Does Not Clean
    - Once a Month
    - Once a Week or More
    - Once Every Few Months
    - Once Every Few Weeks
    - Once or Twice a Year
  - Cleaning Frequency - Kitchen
    - Does Not Clean
    - Once a Month
    - Once a Week or More
    - Once Every Few Months
    - Once Every Few Weeks
    - Once or Twice a Year
  - Cleaning Products Used Occassionaly
    - All-Purpose Cleaner
    - Ammonia
    - Baking Soda
    - Bleaches
    - Disinfection Wipes
    - Drain Openers
    - Floor Cleaner
    - Glass Cleaner
    - Hard Water Mineral Remover
    - Metal Cleaner / Polisher
    - Nove of the Above
    - Other
    - Oven Cleaner
    - Stainless Steel Cleaner
    - Toilet Bowl Cleaner
    - Tub, Tile, and Sink cleaner
  - Cleaning Products Used Regularly
    - All-Purpose Cleaner
    - Ammonia
    - Baking Soda
    - Bleaches
    - Disinfection Wipes
    - Drain Openers
    - Floor Cleaner
    - Glass Cleaner
    - Hard Water Mineral Remover
    - Metal Cleaner / Polisher
    - Nove of the Above
    - Other
    - Oven Cleaner
    - Stainless Steel Cleaner
    - Toilet Bowl Cleaner
    - Tub, Tile, and Sink cleaner
  - Cleaning Tasks Performed
    - Clean Bathroom Sink / Toilet
    - Clean Countertops
    - Clean Glass
    - Clean Oven
    - Clean Shower / Bathtub
    - Clean Stainless Steel Appliances
    - Clean/Polish Metals
    - Dust
    - Laundry
    - None of the Above
    - Other
    - Sweep
    - Vacuum
  - Household Living Spaces
    - Bathroom(s)
    - Bedroom(s)
    - Communal Living Space(s)
    - Dining Room
    - Kitchen
Home & Garden Purchases
- Linens
  - Accessories
Other Purchases
- Entertainment Purchases
  - Sports & Lesiure
    - Off-road Vehicles

Media

Media Consumption
- Television Shows
  - ABC TV Shows
    - Alex, Inc.
    - Deception
    - Once Upon A Time
    - Roseanne
    - Scandal
    - The Crossing
  - Adult Swim TV Shows
    - Mike Tyson Mysteries
    - Robot Chicken
  - BET TV Shows
    - In Contempt
  - Bravo TV Shows
    - Imposters
  - CNN TV Shows
    - Parts Unknown
  - Comedy Central TV Shows
    - Tosh.0
  - CW TV Shows
    - Life Sentence
  - Discovery Channel TV Shows
    - Bering Sea Gold
    - Naked and Afraid
  - E! TV Shows
    - The Arrangement
    - The Royals
  - Fox TV Shows
    - LA to Vegas
    - MasterChef (US)
    - New Girl
    - The Last Man on Earth
  - Freeform TV Shows
    - Famous in Love
  - FX TV Shows
    - Atlanta
    - The Americans
    - Trust
  - HBO TV Shows
    - Silicon Valley
    - Westworld
  - History Channel TV Shows
    - Swamp People
  - National Geographic TV Shows
    - Genius
  - NBC TV Shows
    - Champions
    - Chicago P.D.
    - Rise
    - Taken
    - Timeless
  - Netflix TV Shows
    - 13 Reasons Why
    - Arrested Development
    - Dear White People
    - Safe
    - The Rain
  - Showtime TV Shows
    - I'm Dying Up Here
    - Kidding
    - Patrick Melrose
  - SyFy TV Shows
    - The Expanse
  - USA TV Shows
    - Colony
Touchpoints
- TV
  - Paid TV/Movie Subscriptions
    - OnLive
  - Potential TV/Movie Subscriptions
    - OnLive

Politics & Advocacy

Legal Issues & Policies
- Divide California
  - 3rd Parties Stand to Gain
    - Less Likely
    - More Likely
    - Neutral
  - Democrats Stand to Gain
    - Less Likely
    - More Likely
    - Neutral
  - Give Power to the People
    - Agree
    - Disagree
    - Persuadable
  - Make Government More Efficient
    - Agree
    - Disagree
    - Persuadable
  - Promote Sense of Community
    - Agree
    - Disagree
    - Persuadable
  - Reduce Diversity in Community
    - Agree
    - Disagree
    - Persuadable
  - Republicans Stand to Gain
    - Less Likely
    - More Likely
    - Neutral
  - Special Interests Benefit
    - Agree
    - Disagree
    - Persuadable
  - Violate the US Constitution
    - Agree
    - Disagree
    - Persuadable
  - Who Stand to Gain Most
    - 3rd Parties
    - Democrats
    - No Party More Than Others
    - Republicans
State Politicians
- Arizona Politicians
  - Martha McSally
    - Oppose
    - Persuadable
    - Support
- California Politicians
  - Alex Padilla
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - Antonio Villaraigosa
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - Dianne Feinstein
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - Eric Garcetti
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - Gavin Newsome
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - John Chiang
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - John H. Cox
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - Mark Meuser
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - Tom Steyer
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
- Colorado Politicians
  - Doug Robinson
    - Oppose
    - Persuadable
    - Support
  - Vic Mitchell
    - Oppose
    - Persuadable
    - Support
  - Walker Stapleton
    - Oppose
    - Persuadable
    - Support
- Florida Politicians
  - Adam Putnam
    - Oppose
    - Persuadable
    - Support
  - Richard Corcoran
    - Oppose
    - Persuadable
    - Support
  - Ron Desantis
    - Oppose
    - Persuadable
    - Support
- Kansas Politicians
  - Jeff Colyer
    - Oppose
    - Persuadable
    - Support
  - Kris Kobach
    - Oppose
    - Persuadable
    - Support
- Missouri Politicians
  - Claire McCaskill
    - Oppose
    - Persuadable
    - Support
  - Josh Hawley
    - Oppose
    - Persuadable
    - Support
- Nevada Politicians
  - Adam Laxalt
    - Oppose
    - Persuadable
    - Support
- Pennsylvania Politicians
  - Bob Casey
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - Jeff Bartos
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
  - Jim Christiana
    - Don't Know Who This Is
    - Oppose
    - Persuadable
    - Support
Voting
- 2020 Elections
  - Voted in 2020 for Presidential Election
    - Biden
    - Other
    - Trump

Retail

All Retail Brands/Stores
- Barnes & Noble
- Bob's Discount Furniture
- Books-A-Million
- Buy Buy Baby
- Chewy
- Container Store
- Dollar Tree
- Etsy
- Gander Mountain
- Half-Price-Books
- HauteLook
- Hayneedle
- Houzz
- iTunes
- Jared The Galleria of Jewelry
- Jet
- Joss & Main
- Kay Jewelers
- Lord & Taylor
- Michaels
- Neiman Marcus
- Office Depot
- Office Max
- Party City
- Party Depot
- Petco
- Petsmart
- Pier 1
- Piercing Pagoda
- Pottery Barn
- Ralphs
- Sportsman's Guide
- Staples
- Stein Mart
- Tackle Warehouse
- Wegmans
- West Elm
- World Market
- Zales
Amazon
- Amazon Prime
  - Cancel Reason
    - Did Not Use Enough
    - Left After 30 Day Free Trial
    - Membership Too Expensive
    - Other
  - Cancelled Prime
    - Yes
    - No
  - Expedited Shipping Use
    - Likely to Use in Future
    - NA
    - Unlikely to Use
    - Use Currently
    - Used Previously, Not Now
  - Free Shipping Use
    - Likely to Use in Future
    - NA
    - Unlikely to Use
    - Use Currently
    - Used Previously, Not Now
  - Kindle Lending Library Use
    - Likely to Use in Future
    - NA
    - Unlikely to Use
    - Use Currently
    - Used Previously, Not Now
  - Membership
    - No
    - Unsure
    - Yes
  - Music Streaming Use
    - Likely to Use in Future
    - NA
    - Unlikely to Use
    - Use Currently
    - Used Previously, Not Now
  - Photo Storage Use
    - Likely to Use in Future
    - NA
    - Unlikely to Use
    - Use Currently
    - Used Previously, Not Now
  - Same-day Shipping Use
    - Likely to Use in Future
    - NA
    - Unlikely to Use
    - Use Currently
    - Used Previously, Not Now
  - TV Show/Movie Streaming Use
    - Likely to Use in Future
    - NA
    - Unlikely to Use
    - Use Currently
    - Used Previously, Not Now
  - Use Another's Account
    - No
    - Yes
- Other Amazon Memberships
  - Use Amazon Fresh
    - No
    - Yes
  - Use Amazon Pantry
    - No
    - Yes
  - Use Amazon Subscribe and Save
    - No
    - Yes
- Shopping with Amazon
  - Amazon
    - Haven't Heard of Retailer
    - Haven't Shopped with Retailer
    - Online Last 3 months
    - Online Last 6 Months
  - Products Shopped on Amazon
    - Amazon Essentials Apparel
    - Beauty Products ex. cosmetics, personal care
    - Fashion Products ex. shoes, jewelry
    - Other
Department Stores
- Bloomingdales
  - In-Store - Bloomingdale's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Bloomingdales
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Burlington Coat Factory
  - In-Store - Burlington Coat Factory
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Burlington Coat Factory
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Dillard's
  - In-Store - Dillard's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Dillard's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- JCPenney
  - In-Store - JCPenney
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - JCPenney
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Kohl's
  - In-Store - Kohl's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Kohl's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Lord & Taylor
  - In-Store - Lord & Taylor
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Lord & Taylor
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Macy's
  - In-Store - Macy's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Macy's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Marshall's
  - In-Store - Marshall's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Marshall's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Neiman Marcus
  - In-Store - Neiman Marcus
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Neiman Marcus
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Nordstrom
  - In-Store - Nordstrom
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Nordstrom
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Nordstrom Rack
  - In-Store - Nordstrom Rack
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Nordstrom Rack
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Ross
  - In-Store - Ross
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Ross
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Saks Fifth Avenue
  - In-Store - Saks Fifth Avenue
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Saks Fifth Avenue
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Sears
  - In-Store - Sears
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Sears
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Stein Mart
  - In-Store - Stein Mart
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Stein Mart
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- TJ Maxx
  - In-Store - TJ Maxx
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - TJ Maxx
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
Drugstore & Pharmacy
- CVS
  - In-Store - CVS
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - CVS
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Medicine Shoppe
  - In-Store - Dillard's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
- Pharmacies
  - Ordering Method
    - By Phone
    - Do Not Know
    - In Person
    - Online/In-App
  - Pharmacy Services
    - BJ's Wholesale Club
    - Costco
    - CVS
    - Medicine Shoppe
    - None of the Above
    - Other
    - Rite Aid
    - Sam's Club
    - Target
    - Walgreens/Duane Reade
    - Walmart
- Rite Aid
  - In-Store - Rite Aid
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Rite Aid
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Walgreens/Duane Reade
  - In-Store - Walgreens/Duane Reade
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Walgreens/Duane Reade
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
Grocery & Convenience Stores
- Albertsons
  - In-Store - Albertsons
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Albertsons
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Aldie
  - In-Store - Aldie
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Aldi
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Food Lion
  - In-Store - Food Lion
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Food Lion
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Giant
  - In-Store - Giant
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Giant
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Harris Teeter
  - In-Store - Harris Teeter
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Harris Teeter
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- H-E-B
  - In-Store - H-E-B
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - H-E-B
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Kroger
  - In-Store - Kroger
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Kroger
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Meijer
  - In-Store - Meijer
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Meijer
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Publix
  - In-Store - Publix
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Publix
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Ralph's
  - In-Store - Ralph's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Ralph's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Trader Joe's
  - In-Store - Trader Joe's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Trader Joe's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Wegmans
  - In-Store - Wegman's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Wegman's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Whole Foods
  - In-Store - Whole Foods
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Whole Foods
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
Home & Electronics
- Ashely Furniture Homestore
  - In-Store - Ashley Furniture Homestore
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Ashley Furniture Homestore
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Bed Bath & Beyond
  - In-Store - Bed Bath & Beyond
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Bed Bath & Beyond
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Best Buy
  - In-Store - Best Buy
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Best Buy
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Home Goods
  - In-Store - Home Goods
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Home Goods
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- IKEA
  - In-Store - IKEA
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - IKEA
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Pier 1
  - In-Store - Pier 1
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
- Tuesday Morning
  - In-Store - Tuesday Morning
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
- Ace
  - In-Store - Ace
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Ace
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Home Depot
  - In-Store - Home Depot
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Home Depot
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Lowe's
  - In-Store - Lowe's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Lowe's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- True Value
  - In-Store - True Value
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - True Value
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
Mass Merchandisers
- Kmart
  - In-Store - Kmart
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Kmart
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Target
  - In-Store - Target
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Target
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Walmart
  - In-Store - Walmart
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Walmart
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
Online & Mail Order
- ebay
  - Online - ebay
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- HauteLook
  - Online - HauteLook
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- HSN
  - Online - HSN
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Mail Order Purchases
  - Art & Antiques
  - Arts & Crafts
  - Auto Supplies
  - Beauty Products
  - Books
  - Children's Merchandise
  - Collectibles
  - Computer Software
  - Electronics
  - Equestrian
  - Food
  - Gardening
  - General Gifts/Merchandise
  - Gifts
  - Golf
  - Health Products
  - High Ticket Merchandise
  - Home Furnishing/Decorating
  - Hunting & Fishing
  - Jewelry
  - Low Ticket Merchandise
  - Music
  - Pet Supplies
  - Sports
  - Travel
  - Video/DVD
- Online Box Subscription
  - Apparel, ex Stitch Fix, Rent the Runway
  - Health & Beauty, ex Birchbox, Dollar Shave Club
  - None of the Above
  - Pets, ex BarkBox, Meow Box
  - Snacks, ex Graze, Munchpak
- Overstock
  - Online - Overstock
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- QVC
  - Online - QVC
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Wayfair
  - Online - Wayfair
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
Online Grocery Purchases
- Likely to Buy Online
  - Baby Supplies
  - Beer/Wine/Alcohol
  - Candy
  - Coffee
  - Dairy
  - Fruits and Vegetables
  - Household Goods
  - Meats
  - None of the Above
  - Pet Supplies
  - Prepared Meals
  - Soda
  - Unprepared Meals
- Meal Kit Companies
  - Blue Apron
  - HelloFresh
  - None of the Above
  - Other
- Online Grocers
  - AJ's Fine Foods
  - AmazonFresh
  - Blue Apron
  - Boxed
  - HelloFresh
  - Instacart
  - Instacart
  - None of the Above
  - None of the Above
  - Other
  - Peapod
  - Plated
  - Shipt
  - Target / Shipt
  - Walmart
- Reasons for Buying Online
  - Baby Supplies
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Beer/Wine/Alcohol
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Candy
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Coffee
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Dairy
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Fruits and Vegetables
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Household Goods
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Meats
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Pet Supplies
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Prepared Meals
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Soda
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
  - Unprepared Meals
    - Bundle into Existing Order
    - Can Buy as Soon as I Need it
    - Can Buy in Bulk
    - Easier to Shop from List
    - Easy Returns
    - Heavy/Bulky Item
    - More Selection
    - None of the Above
    - Not Available Near Me
    - Prefer Not Go to Store
    - Reduce Carbon Footprint
    - Save Money
    - Wouldn't Know What to Buy in Store
Outdoor Gear
- Academy Sports & Outdoors
  - In-Store - Academy Sports & Outdoors
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Academy Sports & Outdoors
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Bass Pro Shops
  - In-Store - Bass Pro Shops
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Bass Pro Shops
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Cabela's
  - In-Store - Cabela's
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Cabela's
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- DICK's Sporting Goods
  - In-Store - DICK's Sporting Goods
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - DICK'S Sporting Goods
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Gander Mountain
  - In-Store - Gander Mountain
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Gander Mountain
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Sportsman's Guide
  - In-Store - Sportsman's Guide
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Sportsman's Guide
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Tackle Warehouse
  - In-Store - Tackle Warehouse
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Tackle Warehouse
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Past & Future Purchase Location
  - OLD Future Purchases
    - Gaming Consoles
Warehouse
- BJ's Wholesale Club
  - In-Store - BJ's Wholesale Club
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - BJ's Wholesale Club
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Costco
  - In-Store - Costco
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Costco
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months
- Sam's Club
  - In-Store - Sam's Club
    - Haven't Shopped In-Store Last 6 Months
    - In-store Last 3 Months
    - In-store Last 6 Months
    - Not in Area
  - Online - Sam's Club
    - Haven't Shopped Online Last 6 Months
    - Online Last 3 Months
    - Online Last 6 Months

Travel & Hospitality

Ground Transportation
- Trains/Buses
  - Business Travel - Train
    - No
    - Unsure
    - Yes
  - Leisure Travel - Bus Last 2 Years
    - No
    - Unsure
    - Yes
  - Leisure Travel - Bus Likelihood
    - Likely
    - Not Sure
    - Unlikely
  - Leisure Travel - Bus Line
    - BoltBus
    - Greyhound
    - Megabus
    - Other
    - Peter Pan Bus Lines
  - Leisure Travel - Reason for Bus
    - Enjoying the Scenery
    - Fear of Flying
    - Other
    - Preserving the Environment
    - Saving Money
  - Leisure Travel - Train
    - No
    - Unsure
    - Yes

Articles in this section

2006 USCS Wave Release - Retail (Non-Apparel) and Home & Family (Appliances, Baby Products, Cleaning, Mattresses) - March 11, 2021

What's New with 2006

Alcohol, Tobacco, & Marijuana

Consumer Preferences

Coronavirus

Health & Pharma

Home & Family

Media

Retail

Travel & Hospitality

Deprecations

Inactivations

Apparel

Consumer Preferences

Coronavirus

Demographics

Health & Pharma

Home & Family

Media

Politics & Advocacy

Retail

Travel & Hospitality

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