Resonate is continually working on improving our integrations across the ecosystem. As a part of this, we have identified an opportunity to expand our match rates to mobile devices with a new data partner. This means that you may notice an increase in the number of MAIDs available for activation compared to previous audience deliveries. This enhanced matching increases our reach into the mobile ID space and offers the potential for greater reach for mobile deliveries.
How do we calculate match rate?
Match rate is calculated by comparing the number of targetable devices available in the destination activation partner by the Resonate prediction of Addressable devices. For example, our average match rate with Facebook is 80%.
The Addressable number you see in Resonate represents our best effort to estimate the size of devices available for activation across Resonate's ID space. The final number of targetable devices available in the activation endpoint depends on both Resonate's device graph, and sometimes the device graph utilized by the activation partner.