Our 600+ Standard Contextual Studies come from our behavioral data feed, where we observe 30,000 topics that help inform our predictive models. We extract the 600+ attributes (that you get in the platform on day 1!) based on topics people are consuming online using our Natural Language Processing (NLP) tool. Our contextual data set spans 26 categories, is refreshed weekly, and includes the past 31 days of browsing behavior. There is no set defined list of keywords for this data set because it is constantly updating based on our NLP algorithm.
If you are interested in tracking online consumer engagement for specific keywords relevant to your business, check out our Custom Contextual Study offering.