Update on the cookie-less future - August 2024

As you may have seen, Google recently announced that they will not be retiring cookies and are continuing to iterate on how consumers will be able to adjust their privacy settings.  See here: https://privacysandbox.com/news/privacy-sandbox-update/

As a result, Resonate will continue to monitor upcoming changes that Google proposes. As always, we will keep you up to date on enhancements we make to our solutions that continue to accept multiple ID types.  We will pause plans to discontinue the use of cookies and instead move forward with our solutions that leverage multiple ID types to align with the IDs used by our customers.