Google’s third-party cookie announcement in January has disrupted the digital space. At Resonate, we have embraced this change as an opportunity to further refine our ability help brands form strong relationships with their customers through better, privacy-safe understanding.
Our engineering team has been actively involved in the industry conversations and initiatives that are creating a more privacy-preserving ecosystem, while ensuring that consumers receive personalized, relevant brand engagement. Resonate is fully integrated into all the feedback channels provided by Google, including the W3C open standard process, the Chromium(Chrome) open-source development process. Additionally, Resonate has members on the IAB Global Task Force & Project Rearc.
Over the last few months, the murkiness has cleared and Resonate has architected new approaches to our product offering designed to yield robust, privacy-preserving analytics solutions, without compromising our current offering. These approaches leverage our extensive AI infrastructure, our rich dataset and the emerging universal/synthetic identity offerings.
While the industry waits for Google’s release schedule for test environments and general release, Resonate is driving forward with simulations and experiments now to be prepared when that day arrives.
In summary, Resonate is an active industry participant and is poised to make the necessary changes to lead our clients to a privacy-preserving future full of insights.