Coming in early November, we will release Wave 2004 of our United States Consumer Study into the platform. Wave 2004 was in field July 23, 2020 til August 25, 2020.

This wave includes updates to our core attributes and focuses on Automotive, Restaurants, Alcohol, Tobacco & Marijuana & Food & Non-Alcoholic Beverages and Coronavirus insights.

With this release, you can take advantage of the full capabilities of the Coronavirus and Recent Events Data from Flash Waves 1-7 being available in the USCS. This means you can view these insights against your audiences and digital footprint, in addition to being able to use these attributes to build audiences and activate at scale.

As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.

Keep in mind that audience metrics may fluctuate as a result of the release.

What's New with 2004

Automotive

Current Auto
- Model Year
  - 2019
  - 2020 or newer
Values & Purchase Drivers
- Influential Factors When Purchasing Auto
  - Acceptance and Understanding of Those Who Are Different
  - Acquiring Wealth and Influence
  - Avoiding Upsetting or Harming Other People
  - Being a Reliable and Trustworthy Family Member and Friend
  - Being Humble
  - Being in Charge and Directing People
  - Caring for Nature
  - Enjoying Life's Pleasures
  - Having a Life Full of Excitement, Novelties, and Challenges
  - Having the Opportunity to Show One's Abilities and Be Admired for What One Does
  - Helping and Caring for the Well-being of Family and Friends
  - Maintaining a Good Public Image
  - Maintaining and Preserving Cultural, Family or Religious Traditions
  - Obeying the Laws and Fulfilling Obligations
  - Safety in Ones Community and Nation
  - Safety in Oneself and Family
  - That Every Person in the World is Treated Equally
  - The Freedom to Determine One's Own Actions
  - The Freedom to Think up New Ideas, Be Creative and Develop New Skills

Coronavirus

Financial
- Personal Finances Affected Due to Coronavirus
  - Household's Current Financial Situation
    - Not Sure
    - Worried
    - Not Worried
  - Likelihood of Applying for a New Credit Card
    - Likely
    - Not Sure
    - Unlikely
  - Likelihood of Deferring Credit Card Payment
    - Likely
    - Not Sure
    - Unlikely
  - Likelihood of Using Contactless Payments Due to Coronavirus
    - Likely
    - Not Sure
    - Unlikely
  - Likelihood of Using Credit Card for Bill Payments
    - Likely
    - Not Sure
    - Unlikely
  - Likelihood of Using Credit Card for Entertainment Expenses
    - Likely
    - Not Sure
    - Unlikely
  - Likelihood of Using Credit Card for Home Goods/Improvement Purchases
    - Likely
    - Not Sure
    - Unlikely
  - Likelihood of Using Credit Card for Restaurant Purchases
    - Likely
    - Not Sure
    - Unlikely
  - Personal Finance Situation
    - Getting By: Able to Pay for Necessities, With Maybe a Little Money Left Over
    - Living Comfortably: More Than Able to Pay for Necessities, With a Cushion of Money in Reserve
    - Times are Hard: Struggling to Pay for Necessities
General
- Anticipate Celebrating Holidays With
  - Immediate Family and Extended Family
  - Immediate Family, Extended Family, and Friends
  - Immediate Family, Extended Family, Friends, and Neighbors
  - Immediate Family, Extended Family, Friends, Neighbors, and Other Individuals from the Community
  - Immediate Family Only
- Current Quality of US Economy
  - Excellent
  - Fair
  - Good
  - Poor
  - Very Poor
- Lifestyle Changes Due to Coroanvirus
  - Change in Outdoor Activities Time Due to Coronavirus
    - Decreased
    - Increased
- Required Before Resuming Activities Involving Crowd
  - Don't Know or Not Sure
  - Everyone Wearing Masks/Gloves
  - Forced Social Distancing
  - Never
  - See/Hear About Others Going
  - When a Vaccine Becomes Widely Available
  - When the Rate of Deaths/Infections Significantly Decrease
Politics
- Changed Opinions
  - Opinion of Alexandria Ocasio-Cortez
    - Better
    - Stayed the Same
    - Worse
- General Opinions
  - Accuracy of Bounties on US Soldiers by Russians
    - Agree
    - Disagree
    - Neither Agree nor Disagree
  - Facebook Responsibility to Suppress False News/Info
    - To a Large Extent
    - To a Moderate Extent
    - To a Small Extent
  - Satisfaction with Trump's Response on the Bounty Reports
    - Dissatisfied
    - Neither Satisfied nor Dissatisfied
    - Satisfied
  - Trustworthiness of News/Info on Facebook
    - To a Large Extent
    - To a Moderate Extent
    - To a Small Extent
  - Trustworthiness of Political Ads on Facebook
    - To a Large Extent
    - To a Moderate Extent
    - To a Small Extent
Retail
- Shopping
  - Important Shopping Preferences
    - Browsing and Buying in a Physical Store
    - Curbside Pick-Up
    - None of the Above
    - Same-day Delivery
  - Influence of Shipping Costs on Physical vs. Online Store Choice
    - Influential
    - Not Influential
    - Not Sure
  - Likelihood of Using Contactless Payments Before Coronavirus
    - Likely
    - Not Sure
    - Unlikely
Travel
- Changes to Travel
  - Frequency of Visiting Theme Park When Restrictions Removed
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year
  - Frequency of Dining at Restaurants
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Not Applicable: Do Not Dine in at Restaurants Anyway
    - Not Dining in at Restaurants at All, Until the Coronavirus Situation is Under Control
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year
  - Frequency of Going to Crowded Activities
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Not Applicable: Do Not Go to Crowded Activities Anyway
    - Not Going to Crowded Activities at All, Until the Coronavirus Situation is Under Control
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year
  - Frequency of International Travel
    - - Less Than Once a Year
      - More Than Once a Week
      - Never
      - Not Applicable: Do Not Travel Internationally Anyway
      - Not Traveling Internationally at All, Until the Coronavirus Situation is Under Control
      - Once a Month
      - Once a Quarter
      - Once a Week
      - Once a Year
  - Frequency of Staying at a Large Hotel Chain
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Not Applicable: Do Not Stay at Large Hotel Chains Anyway
    - Not Staying at Large Hotel Chains at All, Until the Coronavirus Situation is Under Control
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year
  - Frequency of Travel on Airplane/Train
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Not Applicable: Do Not Travel on Airplanes or Trains Anyway
    - Not Traveling at All, Until the Coronavirus Situation is Under Control
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year
  - Frequency of Travel to a Different State
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Not Applicable: Do Not Travel to Nearby States Anyway
    - Not Traveling to a Nearby State at All, Until the Coronavirus Situation is Under Control
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year
  - Frequency of Travel Within State
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Not Applicable: Do Not Travel Within My State Anyway
    - Not Traveling Within My State at All, Until the Coronavirus Situation is Under Control
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year
  - Frequency of Using Mass Transit
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Not Applicable: Do Not Ride Mass Transit Anyway
    - Not Riding Mass Transit at All, Until the Coronavirus Situation is Under Control
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year
  - Frequency of Using Short-term Home Rental
    - Less Than Once a Year
    - More Than Once a Week
    - Never
    - Not Applicable: Do Not Rent Rooms or Homes Anyway
    - Not Renting a Room or Home All, Until the Coronavirus Situation is Under Control
    - Once a Month
    - Once a Quarter
    - Once a Week
    - Once a Year

Demographics

Lifestyle
- Hobbies & Habits
  - Sports/Outdoors
    - Played Basketball
    - Played Dodgeball
    - Played Flag Football
    - Played Kickball
    - Played Soccer
    - Played Softball/Baseball

Media

Media Consumption
- Television
  - Networks Watched Recently
    - Big Ten Network (BTN)
    - CBS Sports Network
    - Cooking Channel
    - DC Universe
    - ESPN News
    - Fox Sports 2
    - FXX
    - Golf Channel
    - Hallmark Movies & Mysteries
    - Lifetime Movies
    - MLB Network
    - Nat Geo Wild
    - NBA TV
    - NFL Network
    - NHL Network
    - Pac-12 Network
    - SEC Network
  - Networks Watch Most Often
    - Big Ten Network (BTN)
    - CBS Sports Network
    - Cooking Channel
    - DC Universe
    - ESPN News
    - Fox Sports 2
    - FXX
    - Golf Channel
    - Hallmark Movies & Mysteries
    - Lifetime Movies
    - MLB Network
    - Nat Geo Wild
    - NBA TV
    - NFL Network
    - NHL Network
    - Pac-12 Network
    - SEC Network
Touchpoints
- Streaming Services - Device Choice
  - Stream AT&T TV Now On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet Device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media player
  - Stream Fubo TV On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet Device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media player
  - Stream Peacock On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet Device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media player
  - Stream Philo On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet Device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media player
  - Stream Pluto TV On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet Device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media player
  - Stream Tubi TV On
    - Desktop Computer
    - Laptop
    - Other
    - Smart Phone
    - Smart Television
    - Tablet Device
    - Television Using a Game Console
    - Television Using a Set-top Box From Your TV Provider
    - Television Using a Streaming Media player
- TV
  - Paid TV/Movie Subscriptions
    - Apple TV+
    - AT&T TV Now
    - Fubo TV
    - HBO GO
    - HBO MAX
    - Hulu
    - Hulu With Live TV Plus No Commericals
    - Peacock
    - Peacock Premium
    - Philo
    - Pluto TV
    - Tubi TV
  - Potential TV/Movie Subscriptions
    - Apple TV+
    - AT&T TV Now
    - Fubo TV
    - HBO GO
    - HBO MAX
    - Hulu
    - Hulu With Live TV Plus No Commericals
    - Peacock
    - Peacock Premium
    - Philo
    - Pluto TV
    - Tubi TV

Politics & Advocacy

Voting
- 2020 Elections
  - 2020 Primary Voted In
    - Did Not Vote in Any Primary
    - Don't know or not sure
    - Voted in a Different Party's Primary
    - Voted in Democratic Party Primary
    - Vote in Repbulican Party Primary

Restaurants

Casual Dining
- Casual Dining Restaurants
  - Ruby Tuesday

Deprecations

The following attributes were deprecated with 2004. It's best to update audiences with these deprecated attributes, as they will soon be inactivated. However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.

There are no attributes being deprecated with 2004.

Inactivations

The following attributes are being inactivated with 2004. You will need to update audiences with these attributes to analyze or activate the audience.

Automotive

Current Auto
- Model Year
  - 2000
  - 1999 or Older
  - 2018 or newer

Coronavirus

Retail
- Likelihood in the Next 90 Days
  - - Starting a New TV/Streaming Subscription
      - Increase
      - Decrease
      - Stay the Same

Health & Pharma

Condition Management
- Cardiac & Metabolic
  - Iron Deficiency/Anemia
    - OTC: Self
    - Other/Lifestyle: Self
    - RX: Self
    - Untreated/Unknown: Self
- Gastroenterological
  - Frequent Heartburn
    - OTC: Self
    - Other/Lifestyle: Self
    - RX: Self
    - Untreated/Unknown: Self
- Other Conditions
  - Discomfort Sleeping
    - OTC: Self
    - Other/Lifestyle: Self
    - RX: Self
    - Untreated/Unknown: Self
  - Epilepsy
    - OTC: Self
    - Other/Lifestyle: Self
    - RX: Self
    - Untreated/Unknown: Self
  - Hemmorrhoids
    - OTC: Self
    - Other/Lifestyle: Self
    - RX: Self
    - Untreated/Unknown: Self
  - Psoriatic Arthritis
    - OTC: Self
    - Other/Lifestyle: Self
    - RX: Self
    - Untreated/Unknown: Self
- Pain
  - Psoriatic Arthritis
    - OTC: Self
    - Other/Lifestyle: Self
    - RX: Self
    - Untreated/Unknown: Self
- Cardiac & Metabolic
  - Iron Deficiency/Anemia
    - Self
- Eye and Skin
  - Shingles
    - Self
- Gastroenterological
  - Frequent Heartburn
    - Self
- Other Conditions
  - Discomfort Sleeping
    - Self
  - Hemmorhoids
    - Self
- Pain
  - Psoriatic Arthritis
    - Self
- Sensitive Medical Conditions
  - Leukemia
    - Self

Home & Family

Values and Purchase Drivers
- Product Attributes: Pets
  - Innovative
  - Luxurious

Media

Touchpoints
- TV
  - Paid TV/Movie Subscriptions
    - FX+
    - PlayStation Vue
  - Potential TV/Movie Subscriptions
    - FX+
    - PlayStation Vue

Retail

Values & Purchase Drivers
- Retailers: Product Attributes
  - Luxurious
  - Rewarding

Technology & Telecom

Telecom
- Wireless
  - Current Wireless Carrier:
    - Sprint
  - Wireless Provider Switch
    - Sprint

Articles in this section

2004 USCS Wave Release - Automotive, Hospitality & more - November 9, 2020

What's New with 2004

Automotive

Coronavirus

Demographics

Media

Politics & Advocacy

Restaurants

Deprecations

Inactivations

Automotive

Coronavirus

Health & Pharma

Home & Family

Media

Retail

Technology & Telecom

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