To ensure that clients always have access to the most relevant and fresh data, we have moved insights from Recent Events Flash Waves 1-9 into our National Consumer Study. This mean insights from corresponding dates: March 22-29, April 20-26, May 11-18, June 8-14, June 29-July 5, July 22-28, August 11-17, Sept 14-20 and Oct 5-11 can only be found in the NCS. Access them from Segmentation Center – Resonate Elements – Coronavirus.
The introduction of these elements into our National Consumer Study unlocks greater capability for this data, including:
1. Viewing Coronavirus Data as insights against other audiences.
2. Viewing Coronavirus Data as insights against your digital footprint.
3. Measuring with Audience Crosstab in the Platform
4. Data Append
Going forward, all flash attributes will be redirected from the Additional Data section of the platform approximately 45 days after they are included in an NCS wave to help you accomplish even more with our Recent Events insights.
All saved audiences or active deliveries using flash insights will need to be updated with their corresponding NCS insights for continued analysis or delivery.