What Kind of Data Does the Resonate Tag Track and Collect?

The Resonate Tag collects anonymous web traffic via a tracking pixel to support deep insights, performance, and analysis of your audiences. It also supports remarketing programs.

You control tag placement and own the complete right and title to all data collected through tags.

Standard data collected in the tag logs includes:

• Date and time of visit
• Client's unique user id (anonymous ID) as a custom parameter on the tag
• Resonate pixel id
• IP address and standard http header information including user agent, referrer, browser type, etc.

*No Personally Identifiable Information (PII) or sensitive information is ever collected.