We released survey wave 2003 of our United States Consumer Study into the platform on August 27th, 2020. Wave 2003 was in field June 8, 2020 til July 12, 2020.

This wave includes updates to our core attributes and focuses on Apparel, Coronavirus and Social Justice insights.

With this release, you can take advantage of the full capabilities of the Coronavirus and Recent Events Data from Flash Waves 1-5 being available in the USCS. This means you can view these insights against your audiences and digital footprint, in addition to being able to use these attributes to build audiences and activate at scale.  
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As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away. 

 Keep in mind that audience metrics may fluctuate as a result of the release. 

What's New with 2003

Apparel

• Accessible Luxury Apparel
  • In Brand's Store - Lane Bryant
    • Have Not Shopped in Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
• All Apparel Brands/Stores
  • Banana Republic Factory
  • Calvin Klein
  • Champion
  • Crocs
  • Eddie Bauer
  • Gap Factory
  • Hanes
  • Hollister
  • Lane Bryant
  • Michael Kors
  • Tommy John
• Athletic Apparel
  • Another Store Carrying Brand, In Brand's Store, & Online - Champion
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
• Beauty & Intimate Apparel
  • In Brand's Store, Another Store Carrying Brand, & Online - Calvin Klein
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
  • Another Store Carrying Brand & Online - Hanes
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
• Casual Apparel
  • In Brand's Store & Online - Banana Republic Factory
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
  • In Brand's Store & Online - Gap Factory
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
• Outdoor Apparel
  • Another Store Carrying Brand, In Brand's Store, & Online - Eddie Bauer
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
  • In Brand's Store - Hill City
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
• Shoe Brands
  • Online - Birkenstock
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
  • Another Store Carrying Brand, In Brand's Store, & Online - Crocs 
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
  • Another Store Carrying Brand - Keds
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
  • Another Store Carrying Brand, Online- Sperry
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
• Shopping Behavior
  • Shopped for
    • My Friends
    • My Girlfriend/Boyfriend
    • My Kid(S)
    • My Parents
    • Myself
    • My Siblings
    • My Spouse
  • Spending in the Next 30 Days
    • $151 to $300
    • $20 or Less
    • $21 to $50
    • $301 to $500
    • $501+
    • $51 to 150
  • Subscription Box Service
    • No, and I Don't Believe I Ever Would
    • No, but I Have in the Past
    • No, but I Would Be Willing in the Future
    • Yes, Multiple
    • Yes, One
• Upscale Apparel
  • Another Store Carrying Brand, In Brand's Store, & Online - Michael Kors
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
• Apparel Values & Purchase Drivers
  • Apparel: Company Characteristics 
    • Comprehensive Mobile Shopping Capabilities
    • Environmentally Friendly
    • Fun In-Store Shopping Experience
    • Fun Online Shopping Experience
    • None of the Above
    • Prestigious
    • Socially Responsible
    • Trustworthy
    • Well-known
  • Apparel: Influential Sources of Information
    • Advertisements on Social Media
    • Blogger Recommendations
    • Brand's Websites
    • Customer-written Reviews
    • Family Recommendations or Personal Use
    • Friend Recommendations or Personal Use
    • Independent Review Sites
    • None of the Above
    • Sales Associates
    • Social Media Influencers on Instagram
    • Social Media Influencers on Other Platforms
    • Social Media Influencers on Pinterest
    • Social Media Influencers on Snapchat
    • Social Media Influencers on YouTube
  • Apparel: Lifestyle Description
    • Active
    • Confident
    • Curious
    • Fitting in with Friends
    • Impulsive
    • Indulgent
    • Living a Life in Motion
    • Living a Life with No Boundaries
    • None of the Above
    • Optimistic 
    • Playful
    • Status Conscious
    • Value Conscious
  • Apparel: Personal Benefits
    • Appearing Chic and Stylish
    • Appearing Classic and Sophisticated
    • Appearing Daring and Edgy
    • Being Easy to Wear and Maintain
    • Being Popular
    • Being Unique
    • Being Well-respected by Your Friends
    • None of the Above
    • Reflecting Who You Are
  • Apparel: Product Attributes
    • Affordability
    • Appearance
    • Brand
    • Durability
    • Innovativeness
    • None of the Above
    • Practicality
    • Prestige
    • Produced Sustainably
    • Quality
    • Trendy
    • Comfort
    • Dependability
    • Luxuriousness
    • None of the Above
    • Performance
    • Safety
    • Simplicity
    • Versatility
• Young Adult Apparel
  • In Brand's Store, Online - Hollister
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
    • Not Available in My Area
  • Online - J. Crew Crewcuts
    • Have Not Shopped in the Last 6 Months
    • In the Last 3 Months
    • In the Last 6 Months
• Consumer Preferences
  • Purchase Drivers: Product Attributes
    • Comfort

Coronavirus

• General 
  • State Lockdown Status
    • Open
    • Restricted Open
    • Shelter in Place / Stay Home
• Politics
  • Changed Voting Intent for Governor/State Level
    • More Likely to Vote for Challenger
    • More Likely to Vote for Incumbent
  • Changed Intent to Vote for President
    • More Likely to Vote for Challenger
    • More Likely to Vote for Incumbent
  • Changed Intent to Vote for House of Representatives
    • More Likely to Vote for Challenger
    • More Likely to Vote for Incumbent
  • Changed Intent to Vote for Senator
    • More Likely to Vote for Challenger
    • More Likely to Vote for Incumbent
  • When Removing Restrictions Must Emphasize On
    • Economy
    • Emphasize both Equally
    • Safety
• Retail
  • Will Shop in Physical Stores than Online
    • Bank

Demographics

• Employment
  • Gig Worker (Primary Employment)
    • Yes
    • No
• Hobbies and Habits
  • Cook
    
    • More than once a week
    • Never
    • Once every few weeks
    • Only on holidays or for special occasions
  • Grill
    • More than once a week
    • Never
    • Once every few weeks
    • Only on holidays or for special occasions

Health & Pharma

• Condition Management 
  • Parkinson's Disease
    • Prescription: Caregiver

Media

• Social Media 
  • Time Spent Per Day: Twitch
    • 1 Hour or Less
    • 1+ Hours

Politics & Advocacy

• Legal Issues & Politics
  • Stance on Criminal Justice Reform
    • Oppose
    • Persuadable
    • Support 
• News & Current Events 
  • President Trump Achieved Promises
    • Agree
    • Disagree
    • Persuadable
• Social Issues & Policies 
  • Gig Economy
    • Laws for Gig Workers as Employees
      • Persuadable 
      • Oppose
      • Support 
• 2020 Elections
  • If Preferred Democratic Candidate Does Not Run
    • Vote for President Trump
    • Vote for Someone Else
    • Vote for the Selected Democratic Candidate
    • Will Not Vote
  • Trust in Presidential Elections
    • Doubt
    • Trust
    • Unsure
  • Trust in Presidential Elections if Joe Biden Wins
    • Unsure
    • Doubt
    • Trust
  • Trust in Presidential Elections if Trump Wins
    • Doubt
    • Trust
    • Unsure

Retail

• Future Purchase Category
  • Outdoor Furniture
• Past Purchase Category
  • Outdoor Furniture

Social Justice

• Politics - Changed Opinions
  • Defunding the Police
    • More Opposed
    • More Supportive
    • Stayed the Same
  • Federal Government Can Be Trusted
    • Agree
    • Disagree
    • Neither Agree nor Disagree
  • Federal Government is Addressing the Civil Unrest
    • Agree
    • Disagree
    • Neither Agree or Disagree
  • Former Vice President Joe Biden
    • Better
    • Stayed the Same
    • Worse
  • Opinion on Removing (Offending) Statues/Symbols
    • More Opposed
    • More Supportive
    • Stayed the Same
  • Police Can Be Trusted
    • Agree
    • Disagree
    • Neither Agree or Disagree
  • President Trump
    • Better
    • Stayed the Same
    • Worse
  • State and Local Governments Can Be Trusted
    • Agree
    • Disagree
    • Neither Agree nor Disagree
  • State and Local Government is Effective in Addressing the Civil Unrest
    • Agree
    • Disagree
    • Neither Agree nor Disagree
  • The Military/National Guard Can Be Trusted
    • Agree
    • Disagree
    • Neither Agree nor Disagree 
• Politics - Changed Voting Intent
  • Changed Intent to Vote for Governor/State Level
    • More Likely to Vote for Challenger
    • More Likely to Vote for Incumbent
  • Changed Intent to Vote for House of Representatives
    • More Likely to Vote for Challenger
    • More Likely to Vote for Incumbent
  • Changed Intent to Vote for President
    
    • More Likely to Vote for Challenger
    • More Likely to Vote for Incumbent
  • Changed Intent to Vote for Senator
    • More Likely to Vote for Challenger
    • More Likely to Vote for Incumbent
  • Change in Voting Intent for
    • Governor or Other State Level
    • House of Representatives
    • None of the Above
    • President
    • Senator
• General Opinions
  • Facebook Ad Opt out Preferences
    • Don't Know/Not Sure
    • No 
    • Yes
  • Likelihood of Purchasing from a Brand Supporting BLM
    • Less Likely to Purchase from That Brand
    • More Likely to Purchase from That Brand
    • Unchanged in Likelihood to Purchase from That Brand 

Deprecations

The following attributes were deprecated with 2003.  It's best to update audiences with these deprecated attributes, as they will soon be inactivated.  However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.

There are no attributes being deprecated with 2003.  

Inactivations

The following attributes are being inactivated with 2003.  You will need to update audiences with these attributes to analyze or activate the audience.

Apparel

• All Apparel Stores/Brand
  • Lolly Wolly Doodle
• Kids
  • Another Store Carrying Brand: Lolly Wolly Doodle
    • Another Store Last 3 Months
    • Another Store Last 6 Months
    • Haven't Shopped Another Store in Last 6 Months
  • In Brand's Store: Lolly Wolly Doodle
    
    • In-Store Last 3 Months
    • In-Store Last 6 Months
    • Not in Area
  • Online: Lolly Wolly Doodle
    • Haven't Shopped Online Last 6 Months
    • Online Last 3 Months
    • Online Last 6 Months
• Apparel: Values & Purchase Drivers
  • Apparel Influential Sources of Information
    • Advertising ex. commercials, mailings
    • Blogs
    • Brand Loyalty
    • Brand Websites
    • Gut Instinct
    • None of the Above
    • Sales Staff
  • Apparel: Product Attributes
    • Cost-effective
    • Dependable
    • Durable
    • Easy to Use
    • Energy Efficient
    • Enjoyable
    • Familiar
    • Family Friendly
    • Fun/Exciting
    • Healthy
    • High Quality
    • Innovative
    • Luxurious
    • None of the Above
    • Popular
    • Practical/Basic
    • Produced Sustainably
    • Rewarding
    • Safe
    • TIme-Saving
    • Trustworthy
    • Unique

Automotive

• Next Auto
  • Pick-up - Double Cab
    • Mitsubishi

Coronavirus

• General
  • Timelines for Things to Return to Normal
    • Dine-In at Restaurants Will Return to Normal In Spring 2020
    • U.S. Economy Will Return to Normal in Spring, 2020

Financial Services & Insurance

• Banking
  • Likelihood to Switch by Brand
    • Frost Brank
      • Likely
  • Current Primary Bank
    • Frost Bank
  • Current Secondary Bank
    • Frost Bank
• Insurance
  • The General - Auto Insurance Length
    • 10-20 Years
    • 20+ Years
• Investments
  • Blackrock - Account Length
    • 20+ Years
  • UBS - Account Length
    • 20+ Years

Food & Non-Alcoholic Beverages

• Coffee Pods
  • Brand Coffee Pod Machine at Home
    • Aicok
    • Chulux
    • Knox
    • Mixpresso
    • Mueller Ultima
    • Senseo
  • Brand Coffee Pod Machine at Work
    • Aicok
    • Chulux
    • Knox
    • Mixpresso
    • Mueller Ultima
    • Senseo
• Where to Consume Drink
  • Chocolate Dairy Milk
    • Bar
• Why Consume Drink
  •  Kombucha
    • Mix with Alcohol

Health & Pharma

• Health Management
  • Private Health Insurance Provider
    • Cambia Health Solutions, Inc.
    • Centene Corp. Group
    • Coventry Corp. Group
    • HCSC Group
    • Highmark Group
    • HIP Insurance Group
    • Lifetime Healthcare Group
    • Metropolitan Group
    • Molina Healthcare Inc. Group
    • Wellcare Group

Home & Family

• Appliances
  • Dryer Brands Own
    • Sub-Zero/Wolf
  • Washer Brands Own
    • Sub-Zero/Wolf

Media

• Media Consumption
  • Magazines Ready Regularly
    • Ser Padres
    • Where
    • Where Guestbook
• Media Engagement 
  • Weekday Tablet Time - 4:00 AM - 8:00 AM
    • 2.5-3 hours
    • 3-3.5 hours
  • Weekend Tablet Time - 4:00 AM - 8:00 AM
    • 2.5-3 hours
    • 3-3.5 hours

Retail

• Grocery & Convenience Stores
  • Frozen Food Features
    • Other
• Past & Future Purchases
  • Future Purchase Locations
    • Furniture - Dining Room
      • Jet
      • Nordstrom
      • QVC
    • Furniture - Entertainment Room
      • Jet
      • QVC
      • World Market
    • Furniture - Home Office
      • Pier 1
      • QVC
    • Furniture - Kitchen
      • Jet
      • Nordstrom
      • QVC
    • Home Goods & Furnishings
      • Bob's Discount Furniture
      • Home Depot
      • Lowe's
    • Kid & Baby
      • QVC
    • Televisions
      • Office Max
  • Past Purchase Locations
    • Furniture - Dining Room
      • World Market
    • Furniture - Entertainment Room
      • Jet
      • Office Depot
      • Staples
    • Furniture - Home Office
      • QVC
      • World Market
    • Furniture - Kitchen
      • Houzz
      • Jet
      • Joss & Main
      • QVC
    • Gaming Consoles
      • Staples
    • Home Audio System
      • Jet 
      • Office Depot
    • Home Goods & Furnishings
      • Bob's Discount Furniture
      • Home Depot
      • Loewe's 
    • Home Improvement
      • Jet

Electronics/Technology

• Mobile Phones/Handsets
  • Operating System
    • Don't Own a Smartphone
    • WIndows