Module 1: Orientation - Getting Your Resonate Account Configured for Success
Module 2: Audience Building - Build your Custom Audiences or Personas
Module 3: Audience Analysis - Curated Reports - Quick Answers to Common Questions
Module 4: Audience Analysis - Deep Analytics - Gain a Thorough Understanding of Consumers
Module 5: Collections - Organizing Data for Faster Time to Insights
Module 6: Tag Creation & Deployment - Get set up to Understand Consumers Engaging with your Digital Assets
Module 7: Tag & Trend Analysis - Gain a Deep Understanding of Consumers Engaging with your Digital Assets
Module 8: Audience Crosstab - Measure Whether you're Reaching your Target Audience
Module 9: Activation - Shipping Audiences from Resonate to DSPs and Social Networks
Module 10: Contextual Data - Understand and Target based on Recent, Deterministic Consumer Behavior

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Module 11: CRM Insights - Onboarding your CRM file for Insights and Activation

Jen Flynn

June 10, 2022 17:17
Updated

This training module will go over:

Benefits of CRM Insights
How Does It Work?
- Overview
- File Formatting Rules
- Step-by-Step LiveRamp Instructions
Understanding Match Rates
Best Practices

Pre-requisites for this module are:

Module 1 - Orientation
Module 2 - Audience Building
Module 3 - Audience Analysis Curated Reports
Module 4 - Audience Analysis Deep Analytics
Module 9 - Activation - Shipping Audiences from Resonate to DSPs and Social Networks

Module 11 - CRM Insights via LiveRamp - Resonate Client Training v3.pdf
9 MB Download

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