Pre-requisites for this module are:
- Getting Started: Orientation- Getting Your Resonate Account Configured for Success
- Getting Started: Audience Building- Build your Custom Audiences or Personas
- Audience Analysis & Activation: Audience Analysis - Curated Reports- Quick Answers to Common Questions
- Audience Analysis & Activation: Audience Analysis - Deep Analytics- Gain a Thorough Understanding of Consumers
- Audience Analysis & Activation: Activation - Shipping Audiences from Resonate to DSPs and Social Networks
This training module will go over:
- Benefits of CRM Insights
- How Does It Work?
- Overview
- File Formatting Rules
- Step-by-Step LiveRamp Instructions
- Understanding Match Rates
- Best Practices
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