In mid-July 2020, we released survey wave 2002 of our United States Consumer Study into the platform, which focuses on Coronavirus and Recent Events, with updates to P&A and Core Attributes. Wave 2002 was in field April 20, 2020 til May 22, 2020.
This release gives you access to our full set of Coronavirus attributes -notably the Coronavirus Consumer Segments - with all the capabilities associated with Resonate Elements - meaning you can build audiences, see attributes as insights and activate.
As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.
Keep in mind, you may notice some changes in your audiences and metrics as a result of the release - this is ok! This means you have the most up to date view of your consumers.
What's New with Survey Wave 2002
Coronavirus
- Coronavirus Consumer Segments
- Reopen Ready
- Reopen Reluctant
- Reopen Resistant
- Reopen Rushers
- General
- State 'Stay at Home' Order
- Immediately Feel Safe Doing Following Activities
- Attending Church
- Going to Crowded Activities with Hundreds of People
- Going to Crowded Activities with Thousands of People
- Renting a Room/Home
- Riding Mass Transit
- Staying at a Large Hotel Chain
- Taking a Flight/Train
- Traveling to a Different State
- Traveling Within the State
- Traveling Internationally
- Using Rideshare Services
- Vising Theme Parks
- Required to Feel Comfortable Doing Above Activities
- Everyone Wearing Masks/Gloves
- Forced Social Distancing
- When the Rate of Deaths/Infections Significantly Decrease
- When a Vaccine Becomes Widely Available
- Once I See/Hear About Others Going
- Never
- Don't Know/Not Sure
- Timelines for Things to Return to Normal
- Business Travel to Return to Normal
- Spring 2020
- Summer 2020
- Fall 2020
- Winter 2020
- Sometime in 2021 (or later)
- Do not travel for Business
- Dine-In at Restaurants Will Return to Normal
- Spring 2020
- Summer 2020
- Fall 2020
- Winter 2020
- Sometime in 2021 (or later)
- Necessary for Business/Leisure Travel to Return to Normal
- All Passengers Wear Masks/Gloves
- All Staff Wear Masks/Gloves
- Cleaning Between Usage
- Friends and Family Already Traveling
- Reduced Occupancy on Flights/Trains
- Temperature Checks Before Boarding
- None of the Above
- US Economy Will Return to Normal
- Spring 2020
- Summer 2020
- Fall 2020
- Winter 2020
- Sometime in 2021 (or later)
- Business Travel to Return to Normal
- Media
- Sports
- Engagement When Live Sports Return on Television
- More Engaged
- Less Engaged
- Unchanged
- Frequency of Watching Professional Sports After Pandemic Ends
- Daily
- At Least Once a Week
- Every Few Weeks
- Once a Month
- Every Two Months
- Couple Times a Year
- Never
- Planning on Watching Sports (In-Person vs On Television)
- In-Person
- On Television
- Reasons for Increased Engagement of Live Sports
- Being a Fan is Important Part of the Routine
- Care About Teams/Players
- Missed Sports a Lot During Pandemic
- Other Content is Less Important
- Other
- Engagement When Live Sports Return on Television
- Sports
- Politics
- Opinion on Closing the United States to Visitors/Immigrants
- More Supportive
- Opposed
- Stayed the Same
- Opinion on Closing the United States to Visitors/Immigrants
- Retail
- Shopping
- Types of Shopping Go Back to Doing in Person
- Clothing
- Electronics
- General Merchandise (e.g., Walmart, Target, Costco)
- Grocers
- Hardware/Building Supplies
- Restaurants
- None of the Above
- Required to Return to Shopping In Person
- Ability to Pay without contact
- All Customers Wearing Masks/Gloves
- All Staff Wearing Masks/Gloves
- Curbside Pick-Up
- Forced Social Distancing
- Knowledge of Nightly Disinfecting of Stores
- Reduce Occupancy of Shops
- Vaccines Having Become Widely Available
- None of the Above
- Types of Shopping Go Back to Doing in Person
- Shopping
Demographics
- Identity
- Personal Self-Employment Income 2019
- Lifestyle - Hobbies & Habits
- Gaming
- Played the Lottery
- Spectator Sports
- Watched Pro Sports (online)
- Travel/Vacation
- Group Travel
- Went on a Cruise
- Gaming
Home & Family
- Home & Garden Purchases
- Pet Food Brand Regularly Bought
- Blue Buffalo
- Diamond (Performance & Naturals)
- Eukanuba
- Merrick
- Nutrisource
- Nutro
- Purina One
- Purina Pro Plan
- Taste of the Wild
- Other
- Pet Food Brand Regularly Bought
Retail
- Past & Future Purchases
- Future Purchases
- Future Purchase Category
- Bedding
- Mattresses
- Future Purchase Category
- Future Purchases
- Values & Purchase Drivers
- Furniture Product Attributes
- Entertainment Room Furniture Product Attributes
- Best Looking
- Cost-Effective
- Dependable
- Easy to Assemble
- Enjoyable
- Familiar
- Family-Friendly
- Fun/Exciting
- High Quality
- Innovative
- Luxurious
- Multi-Functional
- Popular
- Power-Enabled
- Produced Sustainably
- Safe
- Time-Saving
- Trustworthy
- Unique
- Home Office Furniture: Product Attributes
- Best Looking
- Cost-Effective
- Dependable
- Easy to Assemble
- Enjoyable
- Familiar
- Family-Friendly
- Fun/Exciting
- High Quality
- Innovative
- Luxurious
- Multi-Functional
- Popular
- Power-Enabled
- Produced Sustainably
- Safe
- Time-Saving
- Trustworthy
- Unique
- Entertainment Room Furniture Product Attributes
- Furniture Product Attributes
Politics & Advocacy
- Revenue & Spending Issues & Policies
- Other Taxes
- Viewpoint on Split Roll Taxes
- Oppose
- Persuadable
- Support
- Viewpoint on Split Roll Taxes
- Other Taxes
- Social Issues & Policies
- Maternity/Paternity Benefits
- Paid Maternity/Paternity Benefits to Employees
- Oppose
- Persuadable
- Support
- Paid Maternity/Paternity Benefits to Employees
- Maternity/Paternity Benefits
- Voting
- 2020 Elections
- Choice of Candidate for President
- Former Vice President Joe Biden
- President Donald Trump
- Third Party
- Would not Vote
- Preferred Voting Method for 2020 Presidential Election
- At an Election Office Before Election Day (Early Voting)
- At an Election Office on Election Day
- By Mail/Submitting Ballot at Designated Location (Absentee Voting)
- Don't know or not sure
- Reasons to Vote in 2020 Elections
- Doing my Civic Duty
- Electing Candidates Aligned to my Viewpoint on Issues
- Ensuring My Voice is Heard in the Political Process
- Keeping President Trump and his Allies in Office
- Removing President Trump and his Allies in Office
- Other
- Views on Allowing Mail-in Voting for All
- Oppose
- Persuadable
- Support
- Choice of Candidate for President
- 2020 Elections
Deprecations
The following attributes were deprecated with 2002. It's best to update audiences with these deprecated attributes, as they will soon be inactivated. However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.
There are no attributes being deprecated with 2002.
Inactivations
The following attributes are being inactivated with 2002. You will need to update audiences with these attributes to analyze or activate the audience.
Coronavirus
- General
- Work from Home Situation
- Always Worked from Home
- Cannot Work from Home
- I am Not Employed
- Required Work from Home
- Voluntary Work from Home
- Work from Home Situation
Demographics
- Lifestyle
- Hobbies & Habits
- Travel/Vacation
- Cruise Vacations
- Travel/Vacation
- Hobbies & Habits
Financial Services & Insurance
- Insurance
- Life
- Life Insurance Current Provider
- Voya Financial
- Life Insurance Current Provider
- Life
Media
- Media Consumption
- Television
- Networks Watched Recently
- Esquire Network (Formerly Style Network)
- Fuel
- G4
- The Hub
- Networks Watch Most Often
- Esquire Network (Formerly Style Network)
- Fuel
- G4
- The Hub
- Networks Watched Recently
- Television
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