Resonate Data Append FAQs

How long does the Data Append process take once a sales agreement is signed?

On average, 10 business days.

What is the recommended refresh frequency?

We recommend re-matching your entire customer file every quarter.  You want to be sure to match new customer records as they come in, and since we release new research waves several times a year, we want to ensure that you have the most recent and fresh attributes against your current customer records.   

What are the expected match rates?

We typically see match rates between 30-40%.

Is there a minimum number of records that I can match against? 

Yes - you'll need to have at least 25,000 records in your customer file.  

Why are only a subset of Resonate's 14k attributes available via Data Append?

Resonate's Ignite Platform has governance features to prevent any audiences or insights that don't meet Resonate’s statistical significance thresholds from being displayed within the platform. These controls are highly dynamic given the platform’s incredible flexibility for analyzing data.

To ensure that similar controls are achievable as Resonate Elements are appended to your data, we've explicitly chosen to include select attributes in data append that best setup analyses based on data append for success.