Coronavirus Flash Study Wave 3 - Release Notes - Late May, 2020

As part of our continuous Coronavirus research, we're pleased to announce that Wave 3 of our Coronavirus Flash Study Attributes is available in your account. 

You can use this data to create audiences for analysis on our 13K insights, combine with other data types and personalize to answer your business questions, view DMAs as insights, and activate. Learn more. 

We have just about 70 new attributes that came from the 3rd wave of a survey fielded from May 11 - May 18, 2020 of 5,000 U.S. consumers on a Coronavirus-specific set of questions to reveal consumer impact on spend propensities, trends, and sentiment. They are a subset of all the questions we asked in Wave 3 of our Coronavirus Flash Study. These insights will help you understand how U.S. consumers are viewing the current crisis and shifting their behaviors.

We'll be publishing an updated PDF guide for Wave 3 that shows all questions and answers.  Here's a list of Flash Attributes that are new in Wave 3.   

Note: Survey respondents that completed either Wave 1 or Wave 2 were NOT eligible to also complete Wave 3.

New Attributes in Wave 3:

General

• Coronavirus Consumer Segments
  • Reopen Rushers
  • Reopen Ready
  • Reopen Reluctant
  • Reopen Resistant

Travel

• Feel Safe Taking Flight/Train when State Reopens
• Required for Me to Take Flight/Train
• Feel Safe Staying at Hotel when State Reopens
• Required to Me to Stay at Hotel
• Feel Safe Traveling within State when State Reopens
• Required for Me to Travel within State
• Feel Safe Traveling to Another State when State Reopens
• Required for Me to Travel to Another State
• Feel Safe Going to Theme Parks when State Reopens
• Required for Me to go to Theme Parks
• Required for My Travel to Return to Normal

Retail

• Types of Shopping when Shops Reopen
• Required for Me to Shop when Shops Reopen
• Feel Safe Going to Concerts, Sports Events or Malls when State Reopens
• Required for Me to go to Concerts, Sports Events or Malls

Politics

• Support or Oppose Closing US Border

Questions Asked in Wave 3 Only:

1. Restrictions Removed - Immediately Feel Safe:
   • Attending Church
   • In Crowded Activities with Hundreds of People (ex. Movies)
   • In Crowded Activities with Thousands of People (ex. Concerts, Sporting Events, Malls)
   • Visiting Theme Parks
   • Taking a Flight/Train
   • Riding Mass Transit
   • Staying at Large Hotel Chain
   • Renting a Room/Home (ex. Airbnb)
   • Ride Sharing (ex. Uber)
   • Traveling within your State
   • Traveling to a Different State
   • Traveling Internationally
2. Required to Feel Comfortable Doing the Above Activities? (ex. social distancing, masks/gloves, vaccine)
3. Required for Leisure and Business Travel to Return to Normal? (ex. temperature checks, masks/gloves, cleaning, etc)
4. Types of Shopping Go Back to Doing in Physical Stores
5. Required for Shopping In-store (ex. reduced occupancy, social distancing, mask/gloves, etc)
6. Closing Border to Foreigners

Questions Also Asked in Previous Waves:

1. Concern about Economic-Related Consequences of Coronavirus
2. Timeline for Life Returning to Normal
3. Employment Status
4. State Issued Stay at Home Order
5. Timeline for Economy Returning to Normal
6. Timeline for Dining-In at Restaurants
7. Frequency of Watching Preferred Cable Channels
8. Frequency of Watching Streaming TV
9. Frequency of Reading Books, Newspapers, or Magazines
10. Cable TV Channels Watched
11. Streaming TV Services Watched
12. Streaming Music/Radio Services Used
13. When Business Travel Activities Return to Normal
14. Likelihood to Visit a Grocery Store or Pharmacy
15. The Federal Government Can be Trusted
16. The Federal Government Effective in a Crisis
17. State & Local Government Can be Trusted
18. State & Local Government Effective in a Crisis
19. Opinion of President Trump
20. Opinion of Former Vice President Joe Biden
21. Change in Voting Intent
22. Opinion on Medicare for All
23. Enhancing Unemployment Coverage