Standard Contextual Studies FAQs

How did we pick the 550 Standard Contextual Studies? 

We hand-picked 500+ contextual topics from our larger list of 30,000 and leveraged the Interactive Advertising Bureau (IAB) taxonomy to curate our Standard Contextual Studies in the platform.  

What is the lookback window for Standard Contextual studies and how often is the data refreshed?  

We look back over the past 31 days of browsing behavior and the data is refreshed every 7 days. The Standard Contextual Studies are updated every late Friday night – early Saturday morning. 

What are the metrics for an audience that contains standard Contextual attributes?  

Uniques:  The total number of people Resonate has observed showing interest in the topic  

Addressable: The number of modeled devices being used for analysis that have shown interest in the topic. 

How does Resonate use Behavioral data?  

We use Behavioral data in two ways:  

1. To help drive our predictive models that inform our Resonate Elements
2. To curate our list of Standard Contextual Studies.   

Our Behavioral data feed does double duty. It informs our predictive algorithms that drive our Resonate Elements and feeds our contextual studies. The topics in the Contextual Studies don’t necessarily feed our Resonate Element attributes, but they do both pull from the behavioral data feed.  

What is the value of Resonate’s Standard Contextual attributes?   

Connected Contextual Studies help you connect with today’s consumer by seeing who is reading and engaging with your keywords and topics online.   

Gain a quick, near real-time understanding of who is consuming content about your business topics online. Understand these consumers with our 13K+ Resonate Elements to develop more relevant content and messaging and activate at scale. 

Dive Deep into Topics Relevant to your Business: Your business is unique, and there are specific topics relevant to your business that you’d like to explore more deeply and to connect with consumers engaging with those topics. Using hyper-targeted custom keywords, Connected Contextual Studies collect and analyze digital behavior for consumers. These studies are then available in your Resonate account for insights and activation.