You may have noticed Behavioral Data as a beta in your taxonomy. Coming in the early May release, the beta period will be over, we are updating the name to Contextual Data and we are providing all clients access to these 500+ Standard Contextual Studies. This means you have 500+ more attributes in the taxonomy for research and audience building, significantly adding to your Day 1 Value with Resonate. Build more custom and precise audiences with Standard Contextual Studies.
This data can be accessed from Segmentation Center - Additional Data - Contextual Data.
Remember - Contextual Studies are based on topics consumers are reading about online. These studies look back at 31 days of browsing history and refresh every 7 days to include new people reading about the topic so you can gain an understanding of what topics your consumers are engaging with online right now.
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