As part of our continuous Coronavirus research, we're pleased to announce that Wave 2 of our Coronavirus Flash Study Attributes is available in your account.
You can use this data to create audiences for analysis on our 13K insights, combine with other data types and personalize to answer your business questions, view DMAs as insights, and activate. Learn more.
We have 65 new attributes that came from the 2nd wave of a survey fielded from April 20 - April 26, 2020 of 6,500 U.S. consumers on a Coronavirus-specific set of questions to reveal consumer impact on spend propensities, trends, and sentiment. They are a subset of all the questions we asked in Wave 2 of our Coronavirus Flash Study. These insights will help you understand how U.S. consumers are viewing the current crisis and shifting their behaviors.
We'll be publishing an updated PDF guide for Wave 2 that shows all questions and answers. Here's a list of Flash Attributes that are new in Wave 2.
Note: Survey respondents that completed Wave 1 were NOT eligible to also complete Wave 2.
Questions asked in Wave 2 Only:
- Employment Status
- State Issued Stay at Home Order
- Timeline for Economy Returning to Normal
- Timeline for Dining-In at Restaurants
- Concern About Tax Refund Delay
- When Leisure Travel Activities Return to Normal
- When Business Travel Activities Return to Normal
- Intended Method of Voting in Nov 2020 Elections
- Opinion on Mail-in Voting
Questions asked in both Wave 1 and Wave 2:
- Concern about Economic-Related Consequences of Coronavirus
- Timeline for Life Returning to Normal
- Practicing Social Distancing
- Quarantining in Place
- Avoiding Physical Stores
- Media Coverage of Coronavirus
- Frequency of Watching Broadcast TV
- Frequency of Watching Preferred Cable Channels
- Frequency of Watching Streaming TV
- Frequency of Listening to Streaming Audio
- Frequency of Reading Books, Newspapers, or Magazines
- Cable TV Channels Watched
- Streaming TV Services Watched
- Streaming Music/Radio Services Used
- Concern about Personal Economic Loss
- Concern about Economic Recession in the US
- Concern about Personal Bankruptcy
- Concern about Being Evicted from Home
- Concern about Having Car Repossessed
- Concern about Having Phone/Internet/TV Disconnected
- Concern About Job Loss
- Likelihood of Buying Stocks
- Likelihood of Selling Stocks
- Likelihood of Purchasing a House
- Likelihood of Remodeling/refurnishing Home
- Likelihood of Refinancing Mortgage
- Likelihood of Researching Life Insurance
- Likelihood of Taking out Home Mortgage
- Likelihood to Leverage New Financial Services
- Change in Savings Habits
- Change in Spending Habits
- Change in Budgeting and Monitoring Expenses
- Change in Investing for Retirement
- Likelihood to Order Groceries Online
- Likelihood to Order Food for Takeout or Delivery
- Likelihood to Make Major Purchase
- Likelihood to Purchase Products Online
- Likelihood to Visit a Grocery Store or Pharmacy
- Use of Subscription Services
- Likelihood to Start Food Delivery Subscription
- Likelihood to Cancel Food Delivery Subscription
- Likelihood to Start Gym Membership
- Likelihood to Cancel Gym Membership
- Likelihood to Start TV/Streaming Service
- Likelihood to Cancel TV/Streaming Service
- Likelihood to Start Subscription to Virtual Gym
- Likelihood to Cancel Subscription to Virtual Gym
- Likelihood to Start Subscription to Food Delivery Service
- Likelihood to Cancel Subscription to Food Delivery Service
- Likelihood to Enroll in Online Course
- Likelihood to Cancel Subscription to Online Course
- Likelihood of Relying on Delivery Service
- The Federal Government Can be Trusted
- The Federal Government Effective in a Crisis
- State & Local Government Can be Trusted
- State & Local Government Effective in a Crisis
- Opinion of President Trump
- Opinion of Former Vice President Joe Biden
- Change in Voting Intent
- Opinion on Medicare for All
- Expand Social Safety Net
Comments
0 comments
Please sign in to leave a comment.