We are staying very busy here at Resonate so that we can keep providing you with the most recent and relevant data to help you succeed both during and after this pandemic. We are thrilled to share with you what we have been working on. So, here is a quick update on everything that will be coming out in the May release, as well as a reminder of some recent releases.
Our latest survey wave in the NCS focuses on Financial Services & Coronavirus, with updates to Core and P&A attributes. We were in field for this survey wave from January 28, 2020 to March 9, 2020 and gained 680 new attribute values in the taxonomy.
We incorporated Coronavirus Data from our Wave 1 Coronavirus Flash Study into the NCS to give you the full capabilities associated with Resonate Elements - meaning you can now see this data as insights against your audiences and tags, in addition to using it to build audiences and activate.
We are releasing Wave 2 of our Coronavirus Flash Study in early May. We have 65 new attributes that came from the 2nd wave of a survey fielded from April 20 - April 26, 2020 of 6,500 U.S. consumers on a Coronavirus-specific set of questions to reveal consumer impact on spend propensities, trends, and sentiment.
We asked a majority of the same questions in Wave 2 as we did in Wave 1 so that you can see how consumers values and preferences have shifted wave over wave.
Now you have the ability to hide your old saved tags, significantly reducing clutter in your account!
The beta period for Behavioral Data is ending. We are updating the name to Contextual Data and providing all clients access to 500+ Standard Contextual Data topics in your account to help you build more precise and custom audiences.
Contextual Data is based on what consumers are reading about online. Our Standard Contextual Studies are based on a 31 day behavioral lookback window, and data is updated every 7 days giving you insight into who is engaging with your business online right now.
If you want to dig deeper into a topic unique to your business needs that isn't represented in the Standard Contextual Data topics, we also offer custom Connected Contextual Studies. Please reach out to your Customer Success Manager to learn more!