Best Practices for Brand Awareness Activation Strategies

With any awareness strategy, it is important to ensure you are reaching a large audience of relevant and valuable consumers. Using Resonate, you can expand and fine tune your audience simultaneously by uncovering brand-relevant attributes and using them to amplify audiences for activation. Read this guide to understand how to use Resonate data for your brand awareness activation strategies.

National Consumer Study (NCS) Data 
Use this data to target campaigns based on audience values and motivations. Insights can lead to additional audience discoveries you can use to create new segments with relevant personas.

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1^st Party Data 
Use insights to reach additional audience segments based on different levels of customer activity, loyalty, and engagement with the brand. Use insights to create relevant messaging.

3^rd Party Data 
Expand your reach to audiences that are engaging with your competitors or similar products to what you offer.

Behavioral Data
Layer on contextual data to increase audience precision or uncover new audiences based on who is engaging with relevant content, increasing scale and reach.

Interested in niche topics that are not in the platform? Check out our custom solutions.

Tag Data
Using tag data in conjunction with NCS, discover different segments based on engagement with ads or sites. Fine tune existing audiences to create more relevant and valuable audiences.

Look-alike Audiences (modeling algorithms identify behavior similarities based on who is engaging with your media or site, or who is in your defined audience, for targeting)
Increase campaign reach by expanding your audience to include those who exhibit similar online behavior.

Retargeting Audiences (use tags to track users who have been to certain pages of your website or engaged with your media for targeting)
Through tags, identify those who have seen and engaged with your digital assets and then message them again. Building frequency is important in creating awareness and brand recognition.