Coming in early May we will release survey wave 2001 of our National Consumer Study into the platform, which focuses on Coronavirus and Financial Services, with updates to P&A and Core Attributes. Wave 2001 was in field January 28, 2020 til March 9, 2020.
This release gives you access to our full set of Coronavirus attributes with all the capabilities associated with Resonate Elements - meaning you can build audiences, see attributes as insights and activate.
As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.
Keep in mind that audience metrics may fluctuate as a result of the release.
What's New with Survey Wave 2001
Coronavirus
- Financial
- Personal Finances Affected Due to Coronavirus
- Concern About Home Eviction
- Concern About Vehicle Repossession
- Concern About Personal Bankruptcy
- Concern About U.S. Economic Recession
- Concern About Tax Refund Delays
- Concern About Losing a Job
- Concern About Suffering a Personal Economic Loss
- Concern About Disconnection from Services Due to Non-Payment
- Likelihood for Investing for Retirement
- Likelihood of Budgeting and Monitoring Expenses
- Likelihood of Buying Stocks
- Likelihood of Leveraging Algorithmic Investment Services
- Likelihood of Leveraging New Financial Services
- Likelihood of Purchasing a Home
- Likelihood of Refinancing Your Mortgage
- Likelihood of Remodeling/Refurnishing Your Home
- Likelihood of Reviewing or Researching Life Insurance
- Likelihood of Saving
- Likelihood of Selling Stocks
- Likelihood of Spending
- Likelihood of Taking Out a Home Mortgage Loan
- Likelihood of Taking Out a Personal Loan
- Taxes
- Timeline for Filing Federal/State Refund
- Timeline for Receiving Federal/State Tax Refund
- Federal/State Tax Refund Deadline
- Likelihood of Filing Taxes After April 15
- Personal Finances Affected Due to Coronavirus
- General
- General
- Concern About Coronavirus Situation
- Concern About Economic-related Consequences
- Concern About Elderly Extended Family Member Contracting the Virus
- Concern About Family Member Contracting the Virus
- Concern About Friend/Colleague Contracting the Virus
- Concern about Health-related Consequences
- Concern About Not Enough Hospital Beds for Care
- Concern About Not Enough Protective Equipment for Healthcare Providers
- Concerned About Not Enough Ventilators for Patients
- Concern About Personally Contracting the Virus
- Family Member Infected with Coronavirus
- # of People Physically Met Last Week
- # of Times Left Home in Last Week
- Personally Infected with Coronavirus
- Timeline for Life Returning to Normal
- Work from Home Situation
- Increase in Precautions Due to Coronavirus
- Avoiding Physical Stores
- Avoiding Touching My Face
- Disinfecting Hard Surfaces
- Practicing Social Distancing
- Quarantining in Place in My Home
- Washing My Hands
- Working Remotely
- Lifestyle Changes to Coronavirus
- Dining Out in a Restaurant
- Drinking Alcohol at Home
- Home Improvement/DIY Project
- Playing Video Games
- Postponing Medical or Dental Appointment
- Spending Time on Hobbies
- Stocking Up on Food
- General
- Media
- Coronavirus Information
- Frequency of Tracking Updates on the Outbreak
- Media Representation of the Coronavirus Situation
- Primary Source of Coronavirus-related News
- Media Consumption
- Cable TV Channels Watched During Pandemic
- Frequency of Listening to Streaming Radio/Podcasts
- Frequency of Reading Books/Newspapers/Magazines
- Frequency of Watching Broadcast TV
- Frequency of Watching Preferred Cable TV Channels
- Frequency of Streaming TV
- Streaming Music/Radio Service Used During Pandemic
- Streaming TV Service Used During Pandemic
- Coronavirus Information
- Politics
- Change In Voting Intent
- Trust in Federal Government
- Effectiveness of Federal Government in Addressing Crisis
- Opinion of Former Vice President Joe Biden
- Opinion of President Trump
- Opinion on Enhancing School Free Meal Programs
- Opinion on Enhancing Unemployment Coverage
- Opinion on Expanding Social Safety Net
- Opinion on Medicare for All
- Trust in State/Local Government
- Effectiveness of State/Local Government in Addressing Crisis
- Retail
- Likelihood in the Next 90 Days to:
- Cancel Food Delivery Service Subscription
- Cancel Gym Membership
- Cancel Meal Kit Delivery Subscription
- Cancel e-Learning Subscription
- Cancel Online Course/Program
- Cancel TV/Streaming Subscription
- Cancel Virtual Gym Subscription
- Enroll in Online Course/Program
- Have Subscription for Online Course to Advance Your Career
- Have Subscription for a Gym Membership
- Have Subscription for Meal Kit Delivery Service
- Have Subscription for E-Learning Service
- Have Subscription for Virtual Gym
- Have Subscription for a Streaming Service
- Make a Major Purchase
- Order Food/Takeout for Delivery
- Order Groceries Online
- Purchase a Luxury Product
- Rely on Delivery Service Instead of Shopping In-Store
- Start a New Virtual Gym Membership
- Start a Meal Kit Delivery Subscription
- Start an e-Learning Subscription
- Start a New TV/Streaming Subscription
- Visit a Grocery Store or Pharmacy
- Likelihood in the Next 90 Days to:
- Travel
- Changes to Travel
- Cancelled Hotel/Airline Reservations
- Scheduled for March 2020
- Scheduled from April to May 2020
- Schedule from June to July 2020
- Scheduled from August to December 2020
- Expect Travel Activities to Return to Normal in
- Spring 2020
- Summer 2020
- Fall 2020
- Winter 2020
- Winter 2020 or Later
- Post Coronavirus Travel Plan
- Internationally
- Domestically
- Not At All
- Rebooked Hotel/Airline Reservations for
- March 2020
- April to May 2020
- June to July 2020
- August to December 2020
- January 2021 or Later
- Cancelled Hotel/Airline Reservations
- Travel Likelihood in the Next 90 Days
- Driving to a Destination Over 5 Hours Away
- Driving to See Friends/Family in Another City
- Making Airline/Hotel Reservations
- Purchasing Travel Insurance
- Reviewing Travel Cancellation Policy of Airline/Hotel
- Staying at a Hotel
- Taking a Train
- Traveling on an Airline
- Traveling to Another Country
- Using a Rental Property Service
- Using a Rideshare App
- Visiting a Large Public Destination/Event
- Changes to Travel
Demographics
- Demographics
- Employment: Source of 2019 Income
- Identity
- 2nd Home Ownership
- 2nd Home Ownership Use
- Hobbies & Habits
- Arcade Visit Frequency
- Bowling Frequency
- Entertainment
Financial Services & Insurance
- Banking
- Likelihood to Switch Bank By Brand: Frost Bank
- Primary Bank: Frost Bank
- Secondary Bank: Frost Bank
- Reason for Switching Banks
- Acquisition or Merger
- Availability of Financial Wellness Program
- Primary Credit Card: Apple Card
- Insurance
- Account Length: The General - Auto Insurance
- Brand Awareness: The General - Auto Insurance
- Auto Insurance Provider: The General
- Investments
- Current Firm
- Acorns
- Robinhood
- Non-retirement Investment Amount
- Current Firm
Media
- Media Consumption
- Magazines Read Regularly
- AAA Living
- Allrecipes
- Allure
- American Baby
- American Hunter
- American Rifleman
- Bicycling
- Birds & Blooms
- Bloomberg
- Businessweek
- Bon Appetit
- Boys' Life
- Conde Nast Traveler
- Costco
- Connection
- Dr. Oz
- The Good Life
- EatingWell
- Elle
- Esquire
- Essence
- Every Day with Rachael Ray
- FamilyFun
- Fast Company
- Field & Stream
- Fitness
- Food & Family
- Food Network Magazine
- Food & Wine
- Forbes
- Fortune
- Game Informer
- Gold Magazine
- Golf Digest
- GQ
- Guideposts
- Harper's BazaarHealth
- InStyle
- Marie Claire
- Money
- Motor Trend
- NRA's American Rifleman
- People StyleWatch
- Popular Mechanics
- Popular Science
- Real Simple
- Redbook
- Reminisce
- Scouting
- Self
- Ser Padres
- Shape
- Smithsonian
- Sunset
- Taste of Home
- The American Legion Magazine
- The New Yorker
- Town & Country
- Travel + Leisure
- Vanity Fair
- Veterans Today
- VFW Magazine
- Where
- Where Guestbook
- Wired
- Woman's World
- Women's Health
- Magazines Read Regularly
- Music/Radio/Podcasts
- Where You Download/Stream Music
- Deezer
- GooglePlay usic
- SiriusXM
- Where You Download/Stream Music
- Newspapers
- Digital Newspaper Subscriptions
- Boston Globe
- Newsday
- New York Post
- Star Tribune
- Newspapers Read Regularly
- Boston Globe
- Newsday
- New York Post
- Star Tribune
- Print Newspaper Subscriptions
- Boston Globe
- Newsday
- New York Post
- Star Tribune
- Digital Newspaper Subscriptions
- Television
- Sporting Events Watched
- Australian Open
- BCS National (College Football) Championship
- Belmont Stakes
- British Open
- French Open
- Indy 500
- Kentucky Derby
- NBA Finals
- NCAA Basketball Championship
- NCAA March Madness
- Paralympic Games
- Preakness Stakes
- Stanley Cup
- Summer Olympic Ceremonies
- Summer X Games
- Super Bowl
- The Masters
- Tour de France
- US Open
- US PGA
- Wimbledon
- Winter Olympic Ceremonies
- Winter X Games
- World Series
- Sporting Events Watched
- Television Shows
- ABC TV Shows
- Emergence
- CBS All Access TV Shows
- Star Trek: Picard
- CBS TV Shows
- All Rise
- Evil
- FBI: Most Wanted
- The Unicorn
- Undercover Boss
- CW TV Shows
- Batwoman
- DC TV Shows
- HarleyQuinn
- Fox TV Shows
- 9-1-1: Lone Star
- Almost Family
- Deputy
- Outmatched
- Prodigal Son
- The Masked Singer
- Freeform TV Shows
- Everything's Gonna Be Okay
- HBO TV Shows
- Avenue 5
- My Brilliant Friend
- The Outsider
- Hulu TV Shows
- Shrill
- NBC TV Shows
- Lincoln Rhyme: Hunt for the Bone Collector
- Zoey's Extraordinary Playlist
- Netflix TV Shows
- Black Moon
- Chilling Adventures of Sabrina
- Omniscient
- Ragnarok
- The Clone Wars
- The Ranch
- The Stranger
- Paramount TV Shows
- 68 Whiskey
- Reelz TV Shows
- Cashed Out
- I Lived with a Killer
- Mafia Killers with Colin McLaren
- Stalker Files
- The TrueStory
- The Will: Family Secrets Revealed
- Showtime TV Shows
- Homeland
- The L Word: Generation Q
- Work in Progress
- USA TV Shows
- Dare Me
- ABC TV Shows
Politics & Advocacy
- Civic Expression
- Social Pulse: Labor Union Influence
- Energy & Environmental Issues & Policies
- Energy
- Federal Policy: Bio-fuels
- Federal Policy: Clean Coal
- Federal Policy: Coal
- Federal Policy: Ethanol
- Federal Policy: Natural Gas
- Federal Policy: Nuclear Power
- Federal Policy: Petroleum
- Federal Policy: Solar
- Federal Policy: Wind
- Energy
- Local Issues & Politics
- Local Development
- Land Use Plans
- Population Growth Plans
- Local Development
- News & Current Events
- Reasons to Remove Trump
- Security & Immigration Issues & Policies
- Foreign Policy
- Deployment of Troops to Advance US Foreign Policy
- Proactive Deployment of Troops Against Potential Enemies
- Foreign Policy
- Voting
- 2020 Elections
- Characteristics in Democratic Candidate
- Has Big Ideas
- Has Business Experience
- Has Government Experience
- Is 50 or Younger
- Is a Christian
- Is African American
- Is a Socialist
- Is a Veteran
- Is a Female
- Is Gay/Lesbian (LGBTQ)
- Is Multi-Lingual
- Will Win Presidential Election
- Works with Both Democrats and Republicans
- Characteristics in Democratic Candidate
- 2020 Elections
Technology & Telecom
- Electronics & Technology
- Subscribe to Video Game Streaming Services
Deprecations
The following attributes were deprecated with 2001. It's best to update audiences with these deprecated attributes, as they will soon be inactivated. However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.
Politics and Advocacy
- News & Current Events
- Reasons to Impeach Trump
- Accepting Gifts/Profits from Foreign Governments
- Collecting Domestic Profits from Own Business
- Collusion with Russia
- Excusing Russian Election Interference
- Marital Affairs & Hush-Money Payments
- Other
- Perjury & Obstruction of Justice
- Undermining Freedom of Press
- Would Never Support Impeachment
- Reasons to Impeach Trump
Inactivations
The following attributes are being inactivated with 2001. You will need to update audiences with these attributes to analyze or activate the audience.
Automotive
- Values & Purchase Drivers
- Product Attributes: Healthy
Demographics
- Identity
- Urbanicity 3rd Party
- Second City
- Suburban
- Town & Rural
- Urban
- Urbanicity 3rd Party
Financial Services
- Banking
- Home Mortgage Considerations
- Avoiding Cost of PMI
- Down Payment
- Easy Application Process
- "Hands on" Lender
- Income/Asset Documentation
- Interest Rate
- Interest Rate "Lock In" Period
- None of the above
- Points
- Reducing Expenses
- Term
- Online Banking Task Likelihood
- Ask Questions
- Import/Export Data
- Learn About New Services
- Link to Online Payment Services
- Pay Bills
- Put More Money on Prepaid Card
- Set Up Notifications
- Sign Up For New Account
- Transfer Between Accounts
- Update Personal Info
- Primary Bank
- Primary Bank Customer Length
- Primary Bank Services: Coin Counting
- Current Secondary Bank
- MB Financial
- Northern Trust
- Wintrust
- Brand Bank Switch To
- Ally
- Associated Bank
- Bank of America
- BB&T
- BMO Harris
- Capital One
- Charles Schwab
- Chase
- Citi
- Fifth Third
- MB Financial
- Navy Federal Credit Union
- None of the Above
- Northern Trust
- PNC
- Some other bank
- SunTrust
- TCF
- TD Bank
- USAA
- US Bank
- Wells Fargo
- Wintrust
- Can't Qualify for Account
- Don't Need a Bank
- Don't Trust Banks
- None of the Above
- Not Enough Assets
- Privacy/Won't Give Info
- Easily Researched Online
- Low Fees &. High Interest Rates
- Primary Credit Card Switch
- Ally
- Associated Bank
- Bank of America
- BB&T
- BMO Harris
- Capital One
- Charles Schwab
- Chase
- Citi
- Fifth Third
- MB Financial
- None of the Above
- Northern Trust
- PNC
- Some other bank
- SunTrust
- TCF
- TD Bank
- USAA
- US Bank
- Wells Fargo
- Primary Card
- Satisfaction
- Switch Primary Card next 3 Months
- Financial Behavior
- Payment Method Usage
- % Use of Cash
- % Use of Credit Cards
- % Use of Debit Cards
- % Use of Online Payment Apps
- Payment Method Usage
- Auto Insurance
- Application Process
- Local Agent Relationship
- Life Insurance Brand Awareness
- American International Group
- (AIG)
- AXA
- Genworth Financial
- Great-West Life Assurance Co.
- Guardian Life Insurance Co. of America
- John Hancock Financia
- lLincoln Financial Group
- MassMutual
- MetLife
- Nationwide
- New York Life Insurance Co.
- None of the above
- Northwestern Mutual
- Pacific Life
- Primerica
- PrimeWorth Mutual Life
- Protective Life
- Prudential Financial
- Sammons Financial Group
- State Farm Life
- Transamerica
- Voya Financial
- Investments
- Advisor Selection Considerations
- Convenient Locations
- Large Global Brand
- Trade on Margins
- Brokerage Account for Trading Stocks
- Brokerage/Stock Trading Amount
- Non Retirement Investment Amount
- Advisor Selection Considerations
- Insurance Psychographics
- Only Insured Because Required
- Protects from Other's Mistakes
- Too Many Insurance Options
- Value Insurance Agent
- Home Mortgage Considerations
Food & Non-Alcoholic Beverages
- Food Product Attributes
- Non-Processed Food: Energy Efficient
Health & Pharma
- Pets Flea or Tick Brand
- Advantage II
- Advantage Multi
- BRAVECTO
- Don't Know
- Frontline
- K9 Advantix II
- Nexgard
- Other
- Seresto
- Trifexis
- Flea or Tick Purchase Location
- Flea or Tick Product Usage
Home & Family
- Values & Purchase Drivers
- Product Attribute - Furniture: Healthy
- Entertainment Purchases - Music: Accessories
Media
- Media Consumption
- Television Shows
- ABC TV Shows
- Kevin (Probably) Saves The World
- CBS TV Shows
- Living Biblically
- Scorpion
- Comedy Central Shows
- Another Period
- CW TV Shows
- Whose Line Is It Anyway
- Disney Channel TV Shows
- Star Wars Rebels
- Fox TV Shows
- Ghosted
- X-Files
- Freeform TV Shows
- Beyond
- FX TV Shows
- American Crime Story
- The Assassination of Gianni Versace: American Crime Story
- HBO TV Shows
- Here and Now
- Hulu TV Shows
- The Looming Tower
- The Path
- MTV Shows
- Scream
- Netflix TV Shows
- Designated Survivor
- Love
- Puss In Boots
- Starz TV Shows
- Ash vs. Evil Dead
- Syfy TV Shows
- Channel Zero
- TNT TV Shows
- The Alienist
- ABC TV Shows
- Television Shows
- Media Engagement
- Blog Engagement
- Podcast Engagement
- Reading Magazines Online
- Reading Magazines via Mobile App
- Reading Newspapers Online
- Reading Newspapers via Mobile App
- Reading Physical Magazines
- Touchpoints
- Activities By Device: Watch Videos/Movies
- Desktop Computer
- Laptop
- Mobile Phone
- None of the Above
- Tablet
- Activities By Device: Watch Videos/Movies
Politics & Advocacy
- Civic Expression
- Ideology
- Candidate Support: Reduce Deficit/Balance Budget
- Social Pulse
- Causes of Mass Gun Violence
- Ease of Access/Availability
- Inadequate Background Checks
- None of the Above
- Not Enough Security
- Poor Guidance from Authority
- Poor Mental Health Service
- Violence in Media
- Labor Union Viewpoint
- Have Too Much Political Power
- Necessary Part of American Industry
- Own Interest Prevail over Member Interests
- Protect Wages/Rights of American Workers
- Opioids
- Support for State Raising Minimum Wage
- Concern about Opioid Abuse
- Federal Funding on Opioid Abuse
- Federal Government Addressing Opioid Abuse
- Charter Schools
- Accountability/Transparency
- Harmful to Education System
- Have Fraudulent Recruiting
- Increase Segregation
- Profit Operators/Developers
- Take Funding from Public Schools
- Causes of Mass Gun Violence
- Ideology
- Energy & Environment - Support/Disagree/Persuadable
- Gas Tax Burdens Lower/Middle class
- Gas Tax Encourage Fuel-Efficient Vehicles
- Gas Tax to Ensure Road Quality/Safety
- Gas Tax to Maintain/Upgrade Roads
- Gas Tax Won't Improve Roads
- Natural Gas & Oil Exploration in US
- Opinion on Natural Gas & Oil in US
- Infrastructure & Policies
- Small Cells - Support/Disagree/Persuadable
- Advantages of Small Smells Outweigh Disadvantages
- Improve Connection By Any Means Necessary
- Small Cells Are Eyesore
- State Should Authorize Small Cells
- Small Cells - Support/Disagree/Persuadable
- Immigration
- Addressing Illegal Immigration
- No Change to Current Policies
- Path to Legal Residency
- Path to Legal Residency w/ Reqs
- Proactive Deportation
- Close Border to All Foreigners
- Decrease Unskilled Labor Visas
- End "Chain Migration"
- None of the Above
- Not Accept Muslim Refugees
- Not Issue Visas to Muslims
- Restrict to White Christians
- Wall between US and Mexico
- Addressing Illegal Immigration
Retail
- Past & Future Purchase Locations
- Home Goods & Furnishings
- BJ's Wholesale Club
- Bob's Discount Furniture
- Container Store
- Crate and Barrel
- eBay
- Hayneedle
- Home Depot
- Houzz
- Jet.com
- Joss & Main
- Lowe's
- Nordstrom
- Overstock
- Pottery Barn
- QVC
- Sam's Club
- Sears
- West Elm
- World Market
- Home Goods & Furnishings
Technology & Telecom
- Electronics/Technology
- Digital Cameras
- Usage Considerations
- Audio Recording Quality
- Battery Life
- Bluetooth Wireless Link
- Brand
- Compatibility with Other Devices
- Fits in My Pocket
- Image Quality
- Lightweight
- Low-Light Performance
- Manual Control of Technical Aspects
- None of the above
- Photo Sharing Features
- PriceScreen Size
- Simple to Use
- % of Digital vs. Smartphone Camera Use
- Usage Considerations
- Headpones
- Bought Headphones in Past 3 Months
- Buy Headphones in Next 3 Months
- Laptops
- Brand Awareness
- Acer
- Apple
- Asus
- Dell
- HP
- Lenovo
- Microsoft
- None of Above
- Panasonic
- Samsung
- Sony
- Toshiba
- Brand Currently Own
- None of the Above
- Brand Awareness
- Smart Products
- Smart Speaker Brand Likely to Buy
- Amazon
- Apple
- Insignia
- JBL
- Moto
- Other
- Sonos
- Sony
- Smart Speaker Brand Own: Insignia
- Smart Speaker Brand Purchase Considerations
- Audio Quality
- Brand
- Compatible with Smart Home Devices
- Compatible with Streaming Music Services
- None of the Above
- Price
- Provides Good Answers to Questions
- Size
- Understands Commands Well
- Smart Speaker Brand Likely to Buy
- Tablets: Brand Awareness
- Acer
- Apple
- Asus
- Dell
- HP
- Lenovo
- Microsoft
- None of Above
- Panasonic
- Samsung
- Sony
- Toshiba
- Purchase Interest
- 2-in-2 Convertible Laptop/Tablet
- Laptop w/ Detachable Tablet Screen
- Traditional Tablet
- Video Games Purchase Channel
- Digital Distribution Platform
- Game Console
- None of the Above
- Physical Store
- Digital Cameras
- Telecom
- Wireless: Number of Cell Phones Lines
- Values & Purchase Drivers
- Smart Product Psychographics - Agree/Disagree/Neutral
- Affordable
- Compatible
- Decrease Power Bills
- Easily Purchased
- Enhance Home's Apperance
- Hard to Install/Set Up
- Help Keep Family Safe
- Neighborhood is Safer
- Positive Effect on Environment
- Provide Hard-to-Get Info
- Provides Recommendations on Energy/Health
- Technology Psychographics - Agree/Disagree/Neutral
- Family Rules Instated
- Smart Product Psychographics - Agree/Disagree/Neutral
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