Best Practices for Conversion Activation Strategies

Successful conversion campaigns require clear & concise messaging, consistent contact, and effective optimization. Use Resonate's Ignite Platform to gauge campaign performance by uncovering messaging and tactics that are not performing and adjust as needed. Continue to message those who are engaging with your brand to lift conversions and pull insights on those valuable audiences to help refine your strategy. Read this guide to understand how to use Resonate data for your conversion activation strategies.

US Consumer Study (USCS) Data For campaigns without tags or first party data, the Resonate Elements within the NCS provides a highly targeted and valuable audience as a jumping off point for conversion campaigns. Pro tip: Use the Site Affinity Report to quickly identify where to find your audience and make targeting acquisition more efficient.

Interested in activation data uniquely relevant to your brand? Check out our custom solutions.

1^st Party Data 
Build high-value proxy audiences based on insights from your best customers and target this audience for a greater chance of conversion. Use insights to create relevant messaging.

3^rd Party Data 
If you don’t have access to your brand's CRM files or can’t tag your digital content, this data can offer more precise audience targeting.

Behavioral Data 
Using our Behavioral data enables you to target audiences who have recently researched a topic or product online and also allows you to reach a high-value audience while they are in-market to buy.

Interested in niche topics that are not in the platform? Check out our custom solutions

Tag Data
Tagging as many touchpoints on your website or media allows for precise performance results that will inform future campaigns. Use this data to create retargeting audiences and look-alike audiences and shift creatives based on performing DSPs, channels, audiences.

Look-alike Audiences (modeling algorithms identify behavior similarities based on who is engaging with your media or site, or who is in your defined audience, for targeting)
Through tagging and learning, you can create look-alike audiences to improve campaign performance by targeting those who look like your key segment. These new audiences open up new streams of revenue.

Retargeting Audiences (use tags to track users who have been to certain pages of your website or engaged with your media for targeting)
Through tags, identify those who have seen and engaged with your digital assets and then message them again. Increasing messaging frequency increases your chances of conversions.