As Coronavirus continues to shape consumers' behaviors and preferences, you are probably searching for a way to understand sentiment around your customers during this unprecedented time. We want to help you gain a real-time understanding of your customers - and empower you to connect these insights back to your business at scale in the Ignite platform. So, we made our first wave of Coronavirus Flash Study Attributes available in your account now.
You can use this data to create audiences for analysis on our 13K insights, combine with other data types and personalize to answer your business questions, view DMAs as insights, and activate. Learn more.
Where do Coronavirus Flash Study Attributes come from?
These attributes come from a survey of 5,000 U.S. consumers on a Coronavirus-specific set of questions to reveal consumer impact on spend propensities, trends, and sentiment. They are a subset of all the questions we asked in our Coronavirus Flash Study. These insights will help you understand how U.S. consumers are viewing the current crisis and shifting their behaviors.
What topics are included in this first wave?
The first wave includes over 100 attribute values across six categories:
- General Coronavirus
Remember, this is a subset of all the questions we asked in our Coronavirus Flash Study. You may have seen a question or answer that we fielded in the Coronavirus Early Flash Insights PDF (attached at the bottom) that’s not represented in the Coronavirus Flash attributes in your account. We still have a way to get you insights, just ask your Resonate Customer Success manager for help. We have additional tools we can use to research and activate on those questions/answers for you. You can also look for that question/answer in the Coronavirus Research Early Insights Crosstab Tool to do research on your own.
We'll also be releasing new Flash Study Attributes every 2-3 weeks. If there is a topic you're interested in exploring that you do not see available in our Coronavirus Data Resources - let your Resonate Customer Success Manager know!
Where do I find data from Wave 1 of the Coronavirus Flash Study Attributes?
Find them in Segmentation Center - Additional Data. The first wave of insights is under March 22-29. Stay tuned for the second wave of insights later this week!
Interested in learning more about how you can use our Coronavirus Data? Check out this webinar.