There are several ways to use the data resulting from your Connected Contextual Study. We'll show specific examples on learning more about people who are reading about caring for elder/aging parents.
Use Case 1: Analyze: Do people consuming your topic prefer companies that support the community or listen to the public (for example)?
Analyze a Contextual audience of people reading about caring for elder/aging parents. You'll be able to learn up to 14k+ things through our curated reports and deep analytics.
Understand what these people look like demographically, what are their personal values, and what are their media consumption habits through our curated reports.
Learn whether people consuming your topic prefer companies that support the community, provide safe products, listen to the public, or treat employees fairly.
Use Case 2: Refine & Combine: Add other data types to get a personalized view of your insights.
Refine your audience of people reading about caring for elder/aging parents by adding other data types to your audience definition.
- Resonate Elements - for example, maybe you want to just look at women reading about caring for elder/aging parents. Or maybe add people who plan to move a family member to a senior community. Now you're able to look at a very specific audience to understand their values and motivations and purchase drivers.
2. Your Tag data - for example, add your home page tag to people reading about caring for elder parents to look specifically at those people who are interacting with your home page and also reading about taking care of elder parents.
3. Geography Data - add the DMA®s in which you operate (ex NY, San Fran, Chicago, DC) to your audience definition to analyze the people only in those DMAs reading about caring for elder parents.
Use Case 3: Activate via Retargeting or Look-alike Model
Any of the audiences mentioned in the above use cases can be activated via retargeting or a look-alike model.
Use Case 4: View DMAs as Insights
View where the people reading about elder/aging parents are located by viewing DMA data as insights against your Contextual Study audience. This is helpful to hyperfocus your media and advertising efforts.