What is a Contextual Study?

Why is a Contextual Study valuable?

Our Contextual Studies give you a real time understanding of who is reading and engaging with your business topics online. Connected Contextual Studies leverage Resonate’s behavioral data feed that passively observes 15B digital consumption events daily. Using Natural Language Processing (NLP) and by dissecting keywords and specific URLs that come from ad supported sites, we look for consumers engaging with your business topics online so that you can better understand and reach those consumers. There are two forms of Contextual Studies – Standard and Custom. 

Standard vs. Custom Contextual Studies

1. Standard Contextual Studies

We observe 30,000 topics through our behavioral data stream that helps inform our predictive models. We've extracted 600+ Contextual topics that people are consuming online from this data feed using our Natural Language Processing (NLP) tool. The standard list of 600+ Standard Contextual topics is available for all clients in the platform under Additional Data - Contextual Data. This gives you 600+ more attributes in the platform for audience building and research from Day 1.

These topics span 26 categories, are refreshed weekly, and are based on the most recent 31 days of browsing behavior.

2. Custom Contextual Studies

Custom Contextual Studies are the custom version of our Standard Contextual Studies. They are built by pulling keywords from singular urls on ad supported sites.

You can use Custom Contextual Studies to complement the standard set with hyper-targeted custom topics relevant to your business. Delivered exclusively to your Resonate account in just a few days, these custom studies are perfect for understanding and analyzing consumers who are showing interest in your specific business topics online right now.

Benefits of a Contextual Study:

• Understand Values and Motivations - Analyze your contextual study audience with our 14K+ insights, including Nielsen DMAs® to understand more about people consuming specific topics online

• Deliver Relevant Content - Engage with consumers and tailor your messaging and creative based on the topics they’re consuming online.

• Build Complex and Precise Audiences - Use this study to hone or expand upon your existing audiences

• Personalize to Your Business - Add your first-party data and data from your digital footprint for a personalized cut of the analysis.

• Get Results Fast - Studies are delivered within days, and monthly or one-time delivery options are available.

It's important to note that this data is based on what topics people are reading about, not what topics people are searching for. Learn more about the capabilities of this type of data.