Standard Engaged Audiences - An Overview

What are Standard Engaged Audiences?

Standard Engaged Audiences help you gain a quick, real-time understanding of who is reading and engaging with your business topics and keywords online. You can use this data to understand these consumers with our 14K+ Resonate Elements to develop more relevant content and messaging and activate at scale.

How Does It Work?

Resonate observes 30,000 topics through our behavioral data stream that helps inform our predictive models. We've extracted 500+ Standard Engaged Audiences - which are topics that people are consuming online - from this data feed using our Natural Language Processing (NLP) tool. Then, we curate our Standard Engaged Audiences into our taxonomy in the platform.

These Engaged Audiences span 27 categories, are refreshed weekly, and include the past 31 days of browsing behavior. Resonate offers 500+ attributes in the taxonomy from Day 1 as an Ignite subscription holder, and then also offers the ability to build custom and precise audiences for an additional charge. 

How do I recognize Standard Engaged Audiences in the platform?

Standard Engaged Audiences are available as a self-serve feature in the Audience Building taxonomy. You can recognize when an attribute value comes from Engaged Audiences in a variety of different ways:

• Segmentation Center: The breadcrumb below the attribute shows that the attribute is located in the Engaged Audiences taxonomy.
• Audience Definition: You will see a mouse pointer icon, for Engaged Audiences, by the attribute name.

• Search: When searching, if you want to only search for Engaged Audiences, you can use the Search Filter to find Engaged Audiences values faster.

• Reports: Data sources are displayed in our curated reports as well: In the screenshot below, you see the Audience Introduction Report informing you that your audience consists of Engaged Audiences. 

Still need more Engaged Audiences?

If you're not seeing a behavioral topic that you're interested in, let us know!  We have access to over 30K observed behavioral topics from which we can build a  Custom Engaged Audience for you. Feasibility for the study is determined based on sufficient traffic for a topic.