What are Standard Contextual Studies?
Standard Contextual Studies helps you gain a quick, real-time understanding of who is reading and engaging with your business topics and keywords online. You can use this data to understand these consumers with our 13K+ Resonate Elements to develop more relevant content and messaging and activate at scale.
How Does It Work?
Resonate observes 30,000 topics through our behavioral data stream that helps inform our predictive models. We've extracted 500+ Standard Contextual Studies - which are topics that people are consuming online - from this data feed using our Natural Language Processing (NLP) tool. Then, we leveraged the Interactive Advertising Bureau (IAB) taxonomy to curate our Standard Contextual Studies in the platform.
This Contextual Data spans 26 categories, is refreshed weekly, and includes the past 31 days of browsing behavior. Contextual Studies provides an additional 500+ attributes in the taxonomy from Day 1, allowing you to build more custom and precise audiences.
How do I recognize Standard Contextual Data in the platform?
Standard contextual data is available as a self-serve feature in the Audience Building taxonomy. You can recognize when an attribute value comes from Contextual Data in a variety of different ways:
- Segmentation Center: The breadcrumb below the attribute shows that the attribute is located in the Contextual Data taxonomy.
- Audience Definition: You will see a mouse pointer icon, for Contextual, by the attribute name
- Search: When searching, if you want to only search for Contextual data, you can use the Search Filter to find Contextual data values faster
- Reports: Data sources are displayed in our curated reports as well: In the screenshot below, you see the Audience Introduction Report informing you that your audience consists of Contextual Data.
Still need more Contextual Data?
If you're not seeing a behavioral topic that you're interested in, let us know! We have access to over 30K observed behavioral topics from which we can build a Custom Contextual Study for you. Feasibility for the study is determined based on sufficient traffic for a topic.