On February 16th, 2020 we released survey wave 1906 of our United States Consumer Study into the platform, which focused on our core attributes which include Values & Motivations, Demographics, Consumer Preferences and Media. Wave 1906 was in field November 4, 2019 til December 10, 2019.
As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.
Keep in mind that audience metrics may fluctuate as a result of the release.
What's New with Survey Wave 1906
Alcohol, Tobacco & Marijuana:
- Tobacco - E-cigarette vs Tobacco Hazard to Health
- Both Equally
- E-cigarette
- Traditional Cigarette
Demographics:
- Demographics
- Identity
- Cultural Identity
- American 1st and Hispanic 2nd
- American and Not Hispanic
- Both Equally
- Hispanic 1st and American 2nd
- Hispanic and Not American
- Spanish vs English with Family & Friends
- Always English
- Mostly English
- Both Equally
- Always or Mostly English
- Cultural Identity
- Identity
Media:
- Television - Networks Watch Most Ofen - Reelz
- Television - Networks Watched Recently - Reelz
- Television Shows - Various Reelz TV Shows
- Touchpoints - TV
- Paid TV/Movie Subscriptions - Disney +
- Potential TV/Movie Subscriptions - HBO Max
Politics & Advocacy:
- Education Issues & Policies
- Student Loan
- % of Pre-Tax Income Paying Student Loan
- Less than 5%
- 5% - 9%
- 10% - 14%
- 15% - 24%
- 25% or more
- Don't know or not sure
- Currently Making Payments
- Yes
- No
- Loan Forgiveness
- Provide Student Loan Refinancing at Lower Interest Rates
- Provide Student Loan Forgiveness for Public Service
- Provide Student Loan Forgiveness Based on Income
- Eliminate Tuition for Public College, College or University
- Cancel All Existing Student Debt
- None of the above
- % of Pre-Tax Income Paying Student Loan
- Student Loan
- Local Issues & Policies
- Land Usage
- Prohibiting Land Development
- Yes
- No
- Residential vs Commercial Use
- Increase Commercial Buildings
- Increase Residential Buildings
- Sales Tax to Fund Construction or Maintenance
- Up to 0.5 cents per $1
- Up to 1 cent per $1
- Up to 1.5 cents per $1
- More than 1.5 cents per $1
- None (ie, no sales tax increase)
- Vote Required for Approval
- Yes
- No
- Voting on School Adjacent Land
- Yes
- No
- Zoning Changes
- Approval by the City Council or Board of Supervisors
- Voter Approval Required if Increase in Traffic
- Zoning and Land Usage Changes Require Voter Approval
- Prohibiting Land Development
- Land Usage
- News & Current Events - News & Current Events
- Personality and Behavior of President Trump
- Satisfied
- Dissatisfied
- Not sure
- Political Policies of President Trump
- Satisfied
- Dissatisfied
- Not Sure
- President Trump's Approach to Addressing Illegal Immigration
- Agree
- Disagree
- Persuadable
- President Trump's Approach to Confirming Conservative Judges
- Agree
- Disagree
- Persuadable
- President Trump's Approach to Cutting Taxes and Regulations
- Agree
- Disagree
- Persuadable
- President Trump's Approach to Repealing and Replacing Obamacare
- Agree
- Disagree
- Persuadable
- President Trump's Approach to Negotiating Trade Agreements
- Agree
- Disagree
- Persuadable
- Supported Components of President Trump's Agenda
- Addressing Illegal Immigration
- Confirming Conservative Judges
- Cutting Taxes and Regulations
- Negotiating Better Trade Agreements
- Repealing and Replacing Obamacare
- None of the Above
- Personality and Behavior of President Trump
- Politicians
- Politician Familiarity
- Former Governor Deval Patrick
- Politician Familiarity
- Voting
- 2020 Elections
- Democrat Intend to Vote For
- Andrew Yang
- Former HUD Secretary Julian Castro
- Former Representative John Delaney
- Former Vice President Joe Biden
- Governor Steve Bullock
- Marianne Williamson
- Mayor Pete Buttigieg
- Michael Bloomberg
- Representative Tim Ryan
- Representative Tulsi Gabbard
- Senator Amy Klobuchar
- Senator Bernie Sanders
- Senator Cory Booker
- Senator Elizabeth WArren
- Senator Kamala Harris
- Senator Michael Bennet
- Tom Steyer
- None of these politicians
- Reaction if Desired Democratic Candidate Does Not Win
- Angry
- Disappointed
- Enthusiastic
- Satisfied
- Democrat Intend to Vote For
- Presidential Traits
- Decrease Likelihood to Vote
- Big Ego
- Boring and Full
- Close-Minded
- Dishonest
- Emotional Instability
- Hypocritical
- Impulsive
- Inconsistent and Shifting of Policies/Positions
- Indecisive
- Out-of-touch
- Other
- Increase Likelihood to Vote
- Accountability and Transparency
- Common Sense
- Compassion and Empathy
- Courage and Activism
- Down-to-earth
- Enthusiasm
- Graceful Under Pressure
- Honesty and Integrity
- Inspiring and Motivational
- Perseverance and Conviction
- Other
- Decrease Likelihood to Vote
- 2020 Elections
Retail:
- Grocery & Convenience Stores
- Convenience Store Purchases
- Frozen Food
- Convenience Store Purchases
Deprecations
Nothing is being deprecated in 1906.
Inactivations
The following attributes are being inactivated with 1906. You will need to update audiences with these attributes to analyze or activate the audience.
Apparel
- Casual Apparel
- Lands' End
- In Brand's Store - Lands' End
- Not in Area
- In Brand's Store - Lands' End
- Lands' End
- More Apparel
- Women's/Girls' Purchases
- Plus Sizes
- Maternity
- Plus Sizes
- Women's/Girls' Purchases
Health & Pharma
- Condition Management
- Other Conditions
- Meningitis
- Rx: Self
- Rx: Caregiver
- OTC: Self
- OTC: Caregiver
- Other/Lifestyle: Self
- Other/Lifestyle: Caregiver
- Untreated/Unknown: Self
- Untreated/Unknown: Caregiver
- Meningitis
- Other Conditions
- Conditions
- Other Conditions
- Meningitis
- Self
- Caregiver
- Meningitis
- Other Conditions
- Health Management
- Pharma Personality
- Approach to Aches/Pains
- Take OTC When Pain Begins
- Take Prescription When Pain Begins
- Proactively Take OTC
- Some Other Approach
- Approach to Cough/Cold
- Take OTC When Cold Begins
- Take OTC as Daily Preventative
- Go to Doctor for Prescription
- Some Other Approach
- Daily Vitamin C
- Agree
- Disagree
- Persuadable
- Vitamin C After Cold Begins
- Agree
- Disagree
- Persuadable
- Approach to Aches/Pains
- Pharma Personality
Home & Family
- Home & Family
- Baby Products
- Diaper Brand Available Influential for Baby Purchases
- To a Large Extent
- To a Moderate Extent
- To a Small Extent
- To a Very Small Extent
- Not at all
- First Bought Baby Products Online
- Before Birth
- Less than 1 Month Old
- 1 Month to Under 3 Months Old
- 3 Months to Under 1 Year Old
- 1 Year to Older
- Subscription Service Influential for Baby Purchases
- Influential
- Not Influential
- Diaper Brand Available Influential for Baby Purchases
- Other Purchases
- Entertainment Purchases
- Audio Books
- Non-Fiction
- Music
- Soft Rock/Pop
- Sports & Leisure
- Snowboarding
- Audio Books
- Entertainment Purchases
- Baby Products
Media
- Media Consumption
- Television Shows
- ABC TV Shows
- The Middle
- BET TV Shows
- Being Mary Jane
- Cartoon Network TV Shows
- Justice League Action
- CBS TV Shows
- 9JKL
- 60 Minutes
- Kevin Can Wait
- Superior Donuts
- Wisdom of the Crowd
- Comedy Central TV Shows
- Inside Amy Schumer
- CW TV Shows
- Valor
- Discovery Channel TV Shows
- Gold Rush
- Moonshiners
- Disney Channel TV Shows
- Tangled: The Series
- EXPN TV Shows
- SportsCenter
- FOX TV Shows
- The Mick
- Freeform TV Shows
- The Fosters
- History Channel TV Shows
- Knightfall
- IFC TV Shows
- Portlandia
- NBC TV Shows
- The Brave
- Law & Order True Crime
- Little Big Shots
- Great News
- Netflix TV Shows
- Lovesick
- The End of the F***ing World
- Black Mirror
- Disjointed
- SyFy TV Shows
- Superstition
- Syndicated TV Shows
- 30 Rock
- TLC TV Shows
- Say Yes to the Dress
- TNT TV Shows
- The Librarians
- Major Crimes
- USA TV Shows
- Damnation
- Falling Water
- VH1 TV Shows
- America's Next Top Model
- ABC TV Shows
- Television Shows
- Touchpoints
- Internet
- Number of Ads Clicked
- 0
- 1 to 3
- 4 to 10
- 10+
- Number of Ads Clicked
- Internet
Politics & Advocacy
- Civic Expression
- Social Pulse
- Labor Union Viewpoint
- None of the Above
- Labor Union Viewpoint
- Social Pulse
- Energy & Environment Issues & Policies
- Energy
- Oil and Gas Tax
- Support
- Oppose
- Persuadable
- Oil and Gas Tax
- Energy
- News & Current Events
- Politicians
- Desired Democratic Primary Candidates
- Governor Jay Inslee
- Senator Kristen Gillibrand
- Former Representative Beto O'Rourke
- Mayor Bill de Blasio
- Politician Familiarity
- Stacey Abrams
- Mayor Bill de Blasio
- Governor Jay Inslee
- Senator Kristen Gillibrand
- Mayor Wayne Meesam
- Former Senator Mike Gravel
- Representative Seth Moulton
- Top 2020 Democratic Primary Nominees
- Former Representative Beto O'Rourke
- Former Senator Mike Gravel
- Mayor Bill de Blasio
- Governor Jay Inslee
- Representative Seth Moulton
- Mayor Wayne Meesam
- Stacey Abrams
- Senator Kristen Gillibrand
- Desired Democratic Primary Candidates
- Politicians
- Security & Immigration Issues & Policies
- Defense
- American Forces: Advance American Interests
- Ground Troops
- Non-combat Force Use
- Neither
- American Forces: Allied Support
- Ground Troops
- Non-combat Force Use
- Neither
- American Forces: Attack/Declaration of War
- U.S. Ground Troops
- Non-combat Forces
- Neither
- American Forces: Country Dangerous to Residents
- U.S. Ground Troops
- Non-combat Forces
- Neither
- American Forces: Advance American Interests
- Defense
- State Politicians
- Alabama Politicians
- Luther Strange
- California Politicians
- David Hadley
- Doug Ose
- Kevin Faulconer
- Rosey Grier
- Colorado Politicians
- Tom Tancredo
- New Jersey Politicians
- Kim Guadagno
- Ohio Politicians
- Josh Mandel
- Pennsylvania Politicians
- Rick Saccone
- Virginia Politicians
- Ed Gillespie
- Ralph Northam
- Alabama Politicians
Retail
- Past & Future Purchases
- Past Purchase Location
- OLD Past Purchases
- Home Audio Systems
- OLD Past Purchases
- Past Purchase Location
Technology & Telecom
- Electronics/Technology
- Purchases
- Home Office
- Copier Products
- Home Office
- Purchases
Travel & Hospitality
- General Behaviors
- Leisure Travel/Vacation
- Factors Influencing Where to Go
- Availability of Desired Hotel or Resort
- Factors Influencing Where to Go
- Leisure Travel/Vacation
- Hotels
- Usage
- Selection Considerations
- Desired Dates
- Selection Considerations
- Usage
- Attractions
- Theme Parks
- Theme Park Events
- Theme Parks
Values & Motivations
- Life Stage
- Life Stage
- Degree Increases Knowledge & Skills
- Persuadable, but generally disagree
- Delay Important Deadlines
- Generally agree or persuadable
- Math Tests & Problems Makes Me Anxious
- Persuadable, but generally disagree
- Motivation for College Degree/ Professional Certificate
- Expectations of Self and Others
- Gain Friends and Mentors
- Degree Increases Knowledge & Skills
- Life Stage
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