On November 18, 2019, we released survey wave 1905 into the platform, which focused on Non-Apparel Retail and Home & Family. Wave 1905 was in field August 21, 2019 until September 23, 2019.

As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away. 

 Keep in mind that audience metrics may fluctuate as a result of the release. 

What's New with Survey Wave 1905

Demographics: 

• Employment - Sources of 2018 Income
• Lifestyle - Interests - Interest in NFL

Food & Non-Alcoholic Beverages:

• Food - Snacks - Types of Snacks Purchased

Home & Family:

• Health & Beauty - Vitamins
  • Vitamins Purchased Last 3 Months
  • Vitamin Purchase Location Last 3 Months
  • Dollars Spent
  • Reasons to Purchase Vitamins
  • Vitamins Purchased Used By

Media:

• Media Consumption - Movies
  • Number of Movies Purchased Digitally Last 3 Months
  • Number of Movies Purchased on DVD / Blu-Ray Last 3 Months
  • Number of Movies Rented via Cable Provider Last 3 Months
  • Number of Movies Rented via Streaming Last 3 Months
  • Outside Streaming Subscription to Purchase TV/Movies
  • Outside Streaming Subscription to Rent TV/Movies
• Media Engagement - Internet Engagement

Politics & Advocacy:

• Commerce & Health Issues & Policies
  • Corporate Policy - Corporate Tax Rate
  • Healthcare & Biotech
    • Preferred Healthcare System
    • Subsidized Healthcare
• Consumer Choice Issues & Policies
  • Substances - Raise Tobacco Purchase Age to 21
• Education Issues & Policies
  • Program Funding - K-12 Education & After-School Programs Tax
• News & Current Events
  • Politicians
    • Politician Familiarity
    • Top 2020 Democratic Primary Nominees
• Revenue & Spending Issues & Policies
  • Income Taxes - Purchases of Soda
• Security & Immigration Issues & Policies
  • Defense - Government Response to Tensions with Iran
  • Immigration - Ice Performance
• Voting
  • 2020 Elections - Integrity of Presidential Election from Russian Interference

Restaurants:

• Fast Food - Whataburger

Retail:

• Amazon - Other Amazon Memberships
  • Use Amazon Prime Wardrobe
• Department Stores - Marshalls
  • Online - Marshalls
• Dollar Channel - Dollar Stores
  • Dollar Store Shopping Frequency
  • Dollar Stores Shopped in Last 3 Months
  • Products Purchased at Dollar Stores Last 3 Months
• Grocery & Convenience Stores
  • Snack Purchases - Fruit
• Home & Electronics
  • HomeGoods
    
    • In-Store - HomeGoods
    • Online - HomeGoods
  • IKEA
    • In-Store - IKEA
    • Online - IKEA
  • Pier 1
    • In-Store - Pier 1
  • Tuesday Morning
    • In-Store - Tuesday Morning
• Online Grocery Purchases
  • Meal Kit Companies
  • Online Grocers
• Online & Mail Order
  • Wayfair

Travel & Hospitality:

• General Behaviors - Leisure Travel/Vacation
  • Factors Influencing Where to Go - Availability of Desired Hotel or Resort
• Hotels - Usage
  • Selection Considerations - Desired Dates

Values & Motivations:

• Life Stage
  • Degree Increases Knowledge & Skills
  • Delay Important Deadlines
  • Education Life Stages
    • Continuing education in-person
    • Continuing education online
  • Get Promoted
  • Math Tests & Problems Makes Me Anxious
  • Motivation for College Degree/Professional Certificate
  • University Selection Considerations

Deprecations

The following attributes are being deprecated with 1905.  It's best to update audiences with these deprecated attributes, as they will soon be inactivated.  However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.

Home & Family:

• Appliances
  • Next Purchase Timeframe
    • Cooktop Purchase Timeframe
    • Dishwasher Purchase Timeframe
    • Dryer Purchase Timeframe
    • Fridge Purchase Timeframe
    • Stand Alone Freezer Purchase Timeframe
    • Stove Purchase Timeframe
    • Washer Purchase Timeframe
  • Start Appliance Shopping
    • Cooktop Shopping
    • Dishwasher Shopping
    • Dryer Shopping
    • Fridge Shopping
    • Stand Alone Freezer Shopping
    • Stove Shopping
    • Washer Shopping

Inactivations

The following attributes are being inactivated with 1905.  You will need to update audiences with these attributes to analyze or activate the audience.

Consumer Preferences:

• Behavior & Choice - Shopping Behaviors
  • Last Online Purchase Made
  • Start Online Purchase Search

Demographics:

• Identity
  • Age/Gender/HHI with Kids
  • Age/Gender/HHI without Kids
• Lifestyle - Hobbies & Habits
  • Membership Clubs - CD

Home & Family: 

• Other Purchases - Entertainment Purchases
  • Audio Books - How-To

Media:

• Media Consumption 
  • Movies (use the new updated attributes instead)
    • Number of Movies Purchased via Streaming Last 3 Months
    • Number of Movies Rented via Cable Provider Last 3 Months
    • Number of Movies Rented via Streaming Last 3 Months
    • Outside Streaming Subscription to Purchase TV/Movies
    • Outside Streaming Subscription to Rent TV/Movies
  • Television Shows
    • ABC TV Shows
      • Somewhere Between
    • Adult Swim TV Shows
      • Rick and Morty
    • AMC TV Shows
      • Halt & Catch Fire
    • CBS TV Shows
      • Zoo
    • Disney Channel TV Shows
      • Hotel Transylvania
    • FOX TV Shows
      • Feud: Bette and Joan
      • Fargo
      • The Strain
      • Taboo
    • HBO TV Shows
      • Room 104
      • The Deuce
    • Hulu TV Shows
      • Difficult People
    • MTV TV Shows
      • Teen Wolf
    • NBC TV Shows
      • Midnight, Texas
      • Marlon
      • Hollywood Game Night
    • Netflix TV Shows
      • Dragons: Riders of Berk
      • The Defenders
      • Narcos
    • Showtime TV Shows
      • Twin Peaks
      • Episodes
      • Dice
    • Starz TV Shows
      • Survivor's Remorse
    • SyFy TV Shows
      • Dark Matter
      • Blood Drive
    • TBS TV Shows
      • The Guest Book
      • People of Earth
• Media Engagement
  • Daytime Television Hours Watched
  • Primetime Television Hours Watched
• Touchpoints - Phone
  • Cell Phone Service 
    • Voice, Text (SMS) & Data
    • Voice Service Only
    • No Cell Phone
    • Voice & Text (SMS)

Politics & Advocacy:

• Civic Expression - Policy Orientations
  • Program Funding
• Education Issues & Policies - Program Funding
  • Low-Income Education Funding
• Energy & Environment Issues - Energy
  • Develop Natural Gas Reserves
  • How Natural Gas is Used
• Legal Issues & Policies
  • Divide California
    • In Two
    • In Three
• Revenue & Spending Issues & Policies
  • Income Taxes - Cut Mortgage Deduction
  • Immigration - ICE and Federal Deportation Programs 
• Voting
  • 2018 Voter Landscape

Restaurants:

• Pizza - Frequency

Technology & Telecom:

• Electronics/Technology - Purchases
  • Audio & Video - High-end PC Speakers
• Telecom - Wireless
  • Next Mobile Phone Plan
    • Voice Service Only
    • Voice & Text
    • Voice, Text & Data Service

Values & Motivations:

• Life Stage - Education Life Stages
  • Spouse Obtain Master's Degree In-person or Online
  • Spouse Obtain Bachelor's Degree In-person or Online