If you want to gain a deep understanding of your customers through Resonate's attributes outside the Resonate platform, Data Append is the right solution for you.
Use Data Append to enhance your marketing efforts across:
- Email Marketing
- Direct Mail
- Call Center Customizations
- Website Personalization
- Offer Generation
- Walk/Call Lists
- Media Planning
- Additional input for propensity modeling
Here are some example use cases:
Use Case 1: Acquire more of your best
Resonate enables you to understand more attributes and signals about your existing customers to find more like them, or enrich an existing prospecting file to understand how to better communicate with prospects based on specific attributes or signals that you may not have known before.
Tax Software Example: You want to classify your prospect file into segments that reflect how consumers feel about doing their taxes. Example segments include; consumers who feel confident about doing taxes on their own, consumers who would like some assistance online with their taxes, consumers who prefer to go into a brick-and-mortar store to complete taxes, and so on. By appending these attributes to their customer file, they can now customize their advertising messages to these segments based on their tax preparation preferences.
Use Case 2: Customer Retention
Resonate provides key churn signals across various categories to help enrich your customer file to understand who is likely to switch, when, and why so you can be sure to have a 1:1 conversation with your customer to reduce churn.
Bank Example: Enrich your own churn signals with Resonate Banking “bank switchers” data to identify your customers that are considering switching banks within the next year. Now you can gain new insight that is not available through their own data to discover that these high-risk churners are considering switching banks for better online or mobile banking services or for better customer service.You can use this information to target these customers with personalized email campaigns about their online and mobile banking services.
Use Case 3: Increase Customer Lifetime Value
Organizations can feed Resonate Elements into their existing data models or create new ones to make better predictions on their consumers. Learn their current patterns and predict their future buying behavior in a privacy safe environment.
Entertainment Brand Example: Use Data Append to feed your data science and modeling teams and in-house data lake so that you can create bespoke predictive models. These predictive models feed marketing teams across various initiatives, including predicting which consumers are likely to visit your theme parks or competitor theme parks, take cruises in the upcoming year, or with competitor cruise lines, and so on.
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