If you want to gain a deep understanding of your known customers, users or voters through Resonate's attributes outside the Resonate platform, Data Append is the right solution for you.
Use Data Append to enhance your marketing efforts across:
- Email Marketing
- Direct Mail
- Call Center Customizations
- Website Personalization
- Offer Generation
- Walk/Call Lists
- Media Planning
- Additional input for propensity modeling.
Here are some example use cases:
Use Case 1: Email & Website Personalization
Let's imagine that you're working for a travel company. On your website, your prospects can sign up for your newsletter that is segmented by vacation type. By appending Resonate data to your CRM file, not only can you customize your newsletter by vacation type, you can personalize it on an individual level, based on your prospects' demographic and psychographic attributes as well as their general travel behaviors, travel-specific values and motivations, and so much more.
Use Case 2: Understanding & Targeting Voters with Issues Relevant to Them
You are running a campaign for your political candidate. You want to understand the motivations and the current events and issue positions that drive voters' decision-making processes to learn how to message voters to gain their support for your candidate. You can append our Political & Advocacy Cluster, curated specially for our Politics & Advocacy clients, to identify voters who care about the issues your candidate stands for, who hold an opposing view, and those that are persuadable on those issues. Resonate's insights will let you gain a deep understanding of individual voters' policy views and attitudes, and empower you to speak to your targets with greater efficacy.
Use Case 3: Data Append your Custom Research
You segmented your prospects and clients using an offline typing tool. You then ran a Spark Study (fka Custom Questions) with Resonate that allowed you to bring your offline typing tool research online. With Data Append, you can append your proprietary, unique attributes gained from your Spark Study to your first-party list and analyze it outside the Resonate platform.