How can I use Resonate Append?

If you want to gain a deep understanding of your customers through Resonate's attributes outside the Resonate platform, Data Append is the right solution for you. 

Use Data Append to enhance your marketing efforts across:

1. Email Marketing
2. Direct Mail
3. Call Center Customizations
4. Website Personalization
5. Offer Generation
6. Walk/Call Lists
7. Media Planning
8. Additional input for propensity modeling

Here are some example use cases: 

Use Case 1: Insights & Analytics

Fill in gaps in your data to understand more about your customers & prospects to segment them and deliver more personalized marketing outreach and advertising campaigns.

Example: Enrich customer profiles with missing information, such as industry specific churn signals & preferences, to create more precise and effective audience segments for targeted retention email campaigns.

Use Case 2: Modeling

Improve customer model performance with better data, precision, and predictions.

Example: Append Resonate Elements & Resonate Embeddings to your first-party data customer file to optimize models to better predict which customers are likely to churn.

Use Case 3: Activation

Target your most valuable customers & prospects and increase performance with marketing campaign activation & digital advertising activation.

Example: Improve performance of direct mail and email campaigns with more personalized messages or offers for each audience.