If you want to gain a deep understanding of your customers through Resonate's attributes outside the Resonate platform, Data Append is the right solution for you.
Use Data Append to enhance your marketing efforts across:
- Email Marketing
- Direct Mail
- Call Center Customizations
- Website Personalization
- Offer Generation
- Walk/Call Lists
- Media Planning
- Additional input for propensity modeling
Here are some example use cases:
Use Case 1: Insights & Analytics
Fill in gaps in your data to understand more about your customers & prospects to segment them and deliver more personalized marketing outreach and advertising campaigns.
Example: Enrich customer profiles with missing information, such as industry specific churn signals & preferences, to create more precise and effective audience segments for targeted retention email campaigns.
Use Case 2: Modeling
Improve customer model performance with better data, precision, and predictions.
Example: Append Resonate Elements & Resonate Embeddings to your first-party data customer file to optimize models to better predict which customers are likely to churn.
Use Case 3: Activation
Target your most valuable customers & prospects and increase performance with marketing campaign activation & digital advertising activation.
Example: Improve performance of direct mail and email campaigns with more personalized messages or offers for each audience.
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