Guidelines & Best Practices for Resonate Data Append

We want to make sure that your Data Append process takes place quickly and smoothly. Please review and follow the guidelines and best practices below to understand more about the Data Append process. 

Guidelines

• Attribute Clusters
  • There are 17 Attribute Clusters from which you can choose for your Data Append.
• Spark Study (fka Custom Questions)
  • Your attributes and segments resulting from your Spark Study must meet a minimum sample threshold per attribute value in order to be available for Data Append. Your Resonate Customer Success Manager will work with you so that you understand which attribute values resulting from your Spark Study are available for Data Append.
• Standard File Delivery 
  
  • Resonate offers a file delivery standard of .CSV. Other delivery forms are possible, but come with a custom delivery fee. 
• Merging Files
  • You will receive two files. One from our partner, containing your data and the matching partner IDs at a row-level, and another from Resonate, containing partner IDs matched to Resonate IDs. You are responsible for merging these two files and uploading/onboarding it to your CRM system or modeling infrastructure. 
• License Use Term
  • You may use the appended Resonate data for 12 months, or for the term of your agreement.
  • After 12 months or the term of your agreement, you must stop all use of the data, take steps to delete it or re-license with Resonate if you wish to continue using the data.

Best Practices

• Optimizing Match Rates
  • Our Partner accepts the following types of match IDs (and their combinations), listed in the order of ability to match (from highest to lowest):
    1. Name & Postal Address
    2. Plain text email
    3. Hashed email
    4. MAIDs
    5. Telephone numbers
    6. IP address
  • For the best match results, our Partner encourages clients to provide as much information and non-hashed emails in their files as possible.
  • The recency of your data also matters: Fresh data will produce better match rates.