On September 26th, 2019, we released survey Wave 1904 into the platform, which focused on Technology & Telecom. Wave 1904 was in field June 19, 2019 til July 22, 2019.
As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.
Keep in mind that audience metrics may fluctuate as a result of the release.
What's New with Survey Wave 1904
Demographics
- Demographics
- Identity
- Urbanicity
- Completely rural or less than 2,500 urban population, adjacent to a metro area
- Completely rural or less than 2,500 urban population, not adjacent to a metro area
- Counties in metro areas of 1 million population or more
- Counties in metro areas of 250,000 to 1 million population
- Counties in metro areas of fewer than 250,000 population
- Urban population of 20,000 or more, adjacent to a metro area
- Urban population of 20,000 or more, not adjacent to a metro area
- Urban population of 2,500 to 19,999, adjacent to a metro area
- Urban population of 2,500 to 19,999, not adjacent to a metro area
- Urbanicity
- Lifestyle
- Living Arrangement
- Non-Spouse Adult Dependent in Household
- No
- Yes
- Non-Spouse Adults in Household
- No
- Yes
- Non-Spouse Adult Dependent in Household
- Living Arrangement
- Identity
Media
- Media Consumption
- Local Sports
- Devices to Watch Local Professional Sports
- Desktop
- Laptop
- Other
- Smartphone
- Smart Television
- Tablet device
- Television Using Game Console
- Television Using Streaming Media Player
- Fan of Local Professional Baseball Team
- No
- Yes
- Fan of Local Professional Basketball Team
- No
- Yes
- Fan of Local Professional Football Team
- No
- Yes
- Fan of Local Professional Hockey Team
- No
- Yes
- Sports Watched on Professional Sports Channel
- Professional Baseball (MLB)
- Professional Basketball (NBA)
- Professional Football (NFL)
- Professional Hockey (NHL)
- Soccer
- Other
- Watch Local Professional Sports Channel
- Don't Know / Not Sure
- No
- Yes
- Devices to Watch Local Professional Sports
- Magazines
- Magazines Read Regularly
- Architectural Digest
- Dwell
- Elle Decor
- HGTV Magazine
- House Beautiful
- Midwest Living
- The Family Handyman
- This Old House
- Traditional Home
- Magazines Read Regularly
- Television Shows
- FX TV Shows
- The Weekly
- HGTV Shows
- Fixer Upper
- Home Town
- House Hunters
- PBS TV Show
- This Old House
- W Network TV Shows
- Property Brothers
- FX TV Shows
- Local Sports
- Touchpoints
- TV
- Potential TV/Movie Subscriptions
- Disney+
- Potential TV/Movie Subscriptions
- TV
Health & Pharma
- Condition Management
- Pain
- Chronic Back / Neck Pain
- OTC: Self
- Other/Lifestyle: Self
- Rx: Self
- Untreated/Unknown: Self
- Chronic Knee Pain
- OTC: Self
- Other/Lifestyle: Self
- Rx: Self
- Untreated/Unknown: Self
- Chronic Back / Neck Pain
- Pain
- Conditions
- Gastroenterological
- Irritable Bowel Syndrome
- Self
- Irritable Bowel Syndrome
- Pain
- Chronic Back / Neck Pain
- Self
- Chronic Knee Pain
- Self
- Chronic Back / Neck Pain
- Gastroenterological
Politics & Advocacy
- Energy & Environment Issues & Policies
- Energy
- Fracking
- Oppose
- Persuadable
- Support
- Fracking
- Energy
- Legal Issues & Policies
- Bail
- Payment-Based Bail Fairness
- Fair
- Unfair
- Risk-Based Bail System
- Somewhat Favor
- Somewhat Oppose
- Strongly Favor
- Strongly Oppose
- Payment-Based Bail Fairness
- Bail
- News & Current Events
- Politicians
- Politician Familiarity
- Former Senator Mike Gravel
- Marianne Williamson
- Mayor Wayne Messam
- Representative Eric Swalwell
- Representative Seth Moulton
- Representative Tim Ryan
- Senator Michael Bennet
- Stacey Abrams
- Top 2020 Democratic Primary Nominees
- Andrew Yang
- Former Governor John Hickenlooper
- Former HUD Secretary Julián Castro
- Former Representative Beto O'Rourke
- Former Representative John Delaney
- Former Senator Mike Gravel
- Former Vice President Joe Biden
- Governor Jay Inslee
- Marianne Williamson
- Mayor Bill de Blasio
- Mayor Pete Buttigieg
- Mayor Wayne Messam
- Representative Eric Swalwell
- Representative Seth Moulton
- Representative Tim Ryan
- Representative Tulsi Gabbard
- Senator Amy Klobuchar
- Senator Bernie Sanders
- Senator Cory Booker
- Senator Elizabeth Warren
- Senator Kamala Harris
- Senator Kirsten Gillibrand
- Senator Michael Bennet
- Stacey Abrams
- Politician Familiarity
- Politicians
- Security & Immigration Issues & Policies
- Foreign Policy
- Threat to the U.S.
- China
- Election Fraud
- Environmental Threats (Effects of Climate Change)
- Immigration
- National Debt
- Partisan Politics
- President Donald Trump
- Progressive Liberals
- Radical Islamic Terrorist Groups
- Rogue Nuclear States (e.g. Iran, North Korea)
- Russia
- The Mainstream Media
- White Supremacists
- Threat to the U.S.
- Foreign Policy
- Social Issues & Policies
- Abortion
- Importance of Abortion in 2020 Non-Presidential Elections
- Important
- Unimportant
- Unsure
- Importance of Abortion in 2020 Presidential Election
- Important
- Unimportant
- Unsure
- View on Abortion
- Don't Know / Not Sure
- Illegal Except When Threat to Mother's Life
- Illegal in All Cases
- Illegal in Most Cases
- Legal in All Cases
- Legal in Most Cases
- Importance of Abortion in 2020 Non-Presidential Elections
- Abortion
- Voting
- 2020 Elections
- Excitement about Voting in Democratic Primary
- Excited
- Unexcited
- Not Sure
- Excitement about Voting in Presidential Election
- Excited
- Unexcited
- Not Sure
- Happiness with Trump as Republican Candidate
- Happy
- Not Happy
- Not Sure
- Intend to Vote in Presidential Election
- Yes
- No
- Don't know or not sure
- Primary Intend to Vote In
- Democratic Party
- Republican Party
- Different Party's Primary
- Don't Know / Not Sure
- No Primary
- Excitement about Voting in Democratic Primary
- 2020 Elections
Retail
- Past & Future Purchases
- Future Purchase Location
- Video Games
- Amazon Appstore
- Amazon.com
- Best Buy
- BJ's Wholesale Club
- Costco
- Direct from Manufacturer
- Direct from Game Publisher
- eBay
- Epic Games Store
- GameFly
- GameStop
- GOG
- Google Play
- Green Man Gaming
- Humble Bundle
- iTunes
- Jet.com
- Kohl's
- Microsoft Store
- None of the Above
- Office Depot
- Sam's Club
- Samsung Galaxy Apps
- Staples
- Steam
- Target
- Uplay
- Walmart
- Future Purchase Category
- Video Games
- Video Games
- Past Purchase Location
- Video Games
- Amazon Appstore
- Amazon.com
- Best Buy
- BJ's Wholesale Club
- Costco
- Direct from Manufacturer
- Direct from Game Publisher
- eBay
- Epic Games Store
- GameFly
- GameStop
- GOG
- Google Play
- Green Man Gaming
- Humble Bundle
- iTunes
- Jet.com
- Kohl's
- Microsoft Store
- None of the Above
- Office Depot
- Sam's Club
- Samsung Galaxy Apps
- Staples
- Steam
- Target
- Uplay
- Walmart
- Past Purchase Category
- Video Fames
- Video Games
- Future Purchase Location
Technology & Telecom
- Electronics/Technology
- Desktop/PC
- Operating System
- Don't Know
- Linux/Unix
- macOS/Apple
- Windows
- Operating System
- Digital Cameras
- Digital Camera Brand Ownership
- Kodak
- Panasonic
- Samsung
- Digital Camera Brand Ownership
- Headphones
- Headphones Brand Preference
- Samsung
- Headphones Brand Preference
- Laptops
- Brands Currently Own
- Other
- Brands Currently Own
- Mobile Phones/Handsets
- Selection Considerations
- Display / Screen Quality
- Fingerprint / Face Detection
- Speed
- Selection Considerations
- Product Ownership & Usage
- Do Not See Value in Owning
- Bluetooth Headset
- Camcorder
- Desktop Computer
- Digital Camera
- e-Reader
- Fitness Wearable ex. Fitbit
- GPS - Stand-alone
- Headphones
- Home Automation System
- Laptop Computer
- Mobile Phone
- MP3/Digital Music Player
- Personal Virtual Reality Device
- Smartwatch
- Speaker System or Dock
- Tablet
- Wearable Camera
- Product Currently Own
- Bluetooth Headset
- Camcorder
- Desktop Computer
- Digital Camera
- e-Reader
- Fitness Appliance/Wearable
- GPS (Stand-alone)
- Headphones
- Home Automation System
- Laptop
- Mobile Phone
- MP3/Digital Music Player
- Personal Virtual Reality Device
- Smartwatch
- Speaker System/Dock
- Tablet/Pad
- Wearable Camera
- Products Used Regularly
- Bluetooth Headset
- Camcorder
- Desktop Computer
- Digital Camera
- e-Reader
- Fitness Appliance/Wearable
- GPS (Stand-alone)
- Headphones
- Home Automation System
- Laptop
- Mobile Phone
- MP3/Digital Music Player
- Personal Virtual Reality Device
- Smartwatch
- Speaker System/Dock
- Tablet/Pad
- Wearable Camera
- See Value in Owning
- Bluetooth Headset
- Camcorder
- Desktop Computer
- Digital Camera
- e-Reader
- Fitness Appliance/Wearable
- GPS (Stand-alone)
- Headphones
- Home Automation System
- Laptop
- Mobile Phone
- MP3/Digital Music Player
- Personal Virtual Reality Device
- Smartwatch
- Speaker System/Dock
- Tablet/Pad
- Wearable Camera
- Do Not See Value in Owning
- Smart Products
- Smart Product Currently Own
- Doorbell
- Door Lock
- Smart Product Currently Own
- Video Games
- Likelihood to Shop at GameStop
- Likely
- Unlikely
- Unsure
- Look for in Video Games
- Achievement
- Creativity
- Exploration
- Immersion
- Other
- Top Motivator to Shop at GameStop
- Convenience
- Customer service
- Experiential store experience
- Game demos
- Gaming selection
- Other
- Pre-order opportunity
- Price
- Trade-in opportunity
- Video Game Genres
- Action-Adventure
- Battle Royale
- Fighting
- First-Person Shooter
- Horror
- Japanese Role-Playing (JRPG)
- Massively Multiplayer Online (MMO)
- Mobile
- Multiplayer Online Battle Arena (MOBA)
- Online Casual
- Open World
- Puzzle
- Racing
- Real-Time Strategu
- Role-Playing (RPG)
- Sandbox Construction / Gathering
- Social Networking
- Survival
- Traditional Sports
- Turn-Based Strategy
- Wrestling
- Likelihood to Shop at GameStop
- Desktop/PC
- Telecom
- Wireless
- Selection Consideration
- 5G Network
- Selection Consideration
- Wireless
- Values & Purchase Drivers
- Personal Values
- Personal Tech: Personal Values
- Achievement
- Pleasure
- Personal Tech: Personal Values
- Product Attributes
- Technology Product - Personal Benefits
- Family-Friendly
- Fashionable
- Fun to Use
- Good Value for the Money
- None of the Above
- Reflects Who You Are
- Saves Time
- Secure
- Special Treat/Reward
- Unique and Different
- Well-Respected by Your Friends
- Technology Products - Product Attributes
- Appearance
- Brand
- Durability
- Energy-Efficient
- Environmental Impact
- None of the Above
- Price
- Technology Products - Product Benefits
- Dependability
- Innovation
- Luxury
- None of the Above
- Quality
- Safety
- Simplicity
- Technology Product - Personal Benefits
- Technology Psychographics
- Anxious About Tech That Isn't Working
- Agree
- Disagree
- Neutral
- Buy American
- Agree
- Disagree
- Neutral
- Confident Selecting Tech Products
- Agree
- Disagree
- Neutral
- Environmental Stewardship Is Important
- Agree
- Disagree
- Neutral
- Fix Tech Issues By Self
- Agree
- Disagree
- Neutral
- Only Buy New Tech When Needed
- Agree
- Disagree
- Neutral
- Pay Full Price for Latest Tech
- Agree
- Disagree
- Neutral
- Social Tech Product User
- Agree
- Disagree
- Neutral
- Would Not Hesitate to Switch Brands
- Agree
- Disagree
- Neutral
- Anxious About Tech That Isn't Working
- Personal Values
Deprecations
The following attributes were deprecated with 1904. It's best to update audiences with these deprecated attributes, as they will soon be inactivated. However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.
Demographics
- Demographics
- Identity
- Urbanicity 3rd Party
- Town & Rural
- Urban
- Suburban
- Second City
- Urbanicity 3rd Party
- Identity
Technology & Telecom
- Electronics/Technology
- Digital Cameras
- Digital Camera Usage Considerations
- Audio Recording Quality
- Screen Size
- Low-Light Performance
- Brand
- Price
- Photo Sharing Features
- Simple to Use
- Lightweight
- Compatibility with Other Devices
- Fits in My Pocket
- Battery Life
- Bluetooth Wireless Link
- Manual Control of Technical Aspects
- Image Quality
- None of the above
- Digital vs. Smartphone Camera Use
- 100% Digital Camera; 0% Smartphone
- 50% Digital Camera; 50% Smartphone
- 75% Digital Camera; 25% Smartphone
- 0% Digital Camera; 100% Smartphone
- 25% Digital Camera; 75% Smartphone
- Digital Camera Usage Considerations
- Headphones
- Bought Headphones in Past 3 Months
- No
- Yes
- Don't know
- Buy Headphones in Next 3 Months
- No
- Yes
- Don't know
- Bought Headphones in Past 3 Months
- Laptops
- Brand Awareness
- Lenovo
- Panasonic
- Acer
- Dell
- Microsoft
- Apple
- HP
- Toshiba
- Asus
- Samsung
- Sony
- None of Above
- Brand Awareness
- Smart Products
- Smart Speaker Brand Likely to Buy
- Amazon
- Other
- Sonos
- JBL
- Sony
- Apple
- Smart Speaker Brand Own
- Insignia
- Smart Speaker Purchase Consideration
- Audio Quality
- Size
- Brand
- Compatible with Streaming Music Service
- None of the above
- Understands Commands Well
- Compatible with Smart Home Devices
- Provides Good Answers to Questions
- Price
- Smart Speaker Brand Likely to Buy
- Tablets
- Brand Awareness
- Apple
- Asus
- Samsung
- HP
- Microsoft
- Acer
- Amazon Kindle Fire
- Lenovo
- Tablet Purchase Interest
- Laptop w/ Detachable Tablet Screen
- 2-in-1 Convertible Laptop/Tablet
- Traditional Tablet
- Brand Awareness
- Digital Cameras
- Telecom
- Wireless
- Next Mobile Phone Plan
- Voice Service Only
- Voice & Text
- Voice, Text & Data Service
- Number of Cell Phone Lines
- 4+
- 3
- 2
- 1
- 0
- Next Mobile Phone Plan
- Wireless
- Values & Purchase Drivers
- Smart Product Psychographics
- Affordable
- Neutral
- Disagree
- Agree
- Compatible
- Neutral
- Disagree
- Agree
- Decrease Power Bills
- Neutral
- Disagree
- Agree
- Easily Purchased
- Neutral
- Disagree
- Agree
- Enhance Home's Appearance
- Neutral
- Disagree
- Agree
- Hard to Install/Set up
- Neutral
- Disagree
- Agree
- Help Keep Family Safe
- Neutral
- Disagree
- Agree
- Neighborhood is Safer
- Neutral
- Disagree
- Agree
- Positive Effect on Environment
- Neutral
- Disagree
- Agree
- Prove Hard-to-Get Info
- Neutral
- Disagree
- Agree
- Provide Recommendations on Energy/Health
- Neutral
- Disagree
- Agree
- Affordable
- Technology Psychographics
- Family Rules Instated
- Disagree
- Agree
- Neutral
- Family Rules Instated
- Smart Product Psychographics
Inactivations
The following attributes were inactivated with 1904. You will need to update audiences with these attributes to analyze or activate the audience.
Apparel
- All Apparel Stores / Brands
- All Apparel Stores / Brands
- All Apparel Brands / Stores
- Sephora
- All Apparel Brands / Stores
- All Apparel Stores / Brands
- More Apparel
- Women's/Girls' Purchases
- Women's
- Fur
- Women's
- Women's/Girls' Purchases
Financial Services & Insurance
- Insurance
- Auto
- Application Process
- Contacted Company First to Get Name of Local Agent
- Local Agent Relationship
- Understand Needs/Strong Relationship
- Application Process
- Property
- Application Process
- Called/Went to Website then Applied via Phone
- Application Process
- Usage
- Most Likely Claim Method
- In Person
- Via Phone
- Via Website/Mobile App
- Most Likely Claim Method
- Auto
- Values & Purchase Drivers
- Banking Psychographics
- Consolidate Accounts
- Disagree
- Agree
- Neutral
- Easy to Use Mobile Apps
- Disagree
- Agree
- Neutral
- Mobile Deposits
- Disagree
- Agree
- Neutral
- Too Many Fees
- Disagree
- Agree
- Neutral
- Consolidate Accounts
- Banking Psychographics
Home & Family
- Other Purchases
- Entertainment Purchases
- Music
- Sounds of Nature
- Music
- Entertainment Purchases
Politics & Advocacy
- Energy & Environment Issues & Policies
- Energy
- Energy Independence Goals
- Develop Greener Energy
- Help Grow Economy
- Independence Not Important
- National Security/Less Trade
- Federal Policy: Bio-fuels
- Featured
- Minimally/Not Featured
- Secondary
- Federal Policy: Clean Coal
- Featured
- Minimally/Not Featured
- Secondary
- Federal Policy: Coal
- Featured
- Minimally/Not Featured
- Secondary
- Federal Policy: Ethanol
- Featured
- Minimally/Not Featured
- Secondary
- Federal Policy: Natural Gas
- Featured
- Minimally/Not Featured
- Secondary
- Federal Policy: Nuclear Power
- Featured
- Minimally/Not Featured
- Secondary
- Federal Policy: Petroleum
- Featured
- Minimally/Not Featured
- Secondary
- Federal Policy: Solar
- Featured
- Minimally/Not Featured
- Secondary
- Federal Policy: Wind
- Featured
- Minimally/Not Featured
- Secondary
- Energy Independence Goals
- Energy
- Legal Issues & Policies
- Bail
- Risk-Based Bail System
- Oppose
- Persuadable
- Support
- Risk-Based Bail System
- Bail
- Security & Immigration Issues & Policies
- Foreign Policy
- Biggest Threat to U.S.
- China
- Domestic Threats (e.g. Economy, Crime)
- Environmental Threats (e.g. Climate Change)
- President Donald Trump
- Rogue Nuclear States (e.g. Iran, North Korea)
- Russia
- Terrorist Groups (e.g. ISIS, Al Qaeda)
- The Mainstream Media
- Biggest Threat to U.S.
- Foreign Policy
Retail
- Past & Future Purchases
- Past Purchases
- Past Purchase Category
- Personal Audio Devices
- Past Purchase Category
- Past Purchases
Technology & Telecom
- Electronics & Technology
- Desktop/PC
- Operating System
- DOS
- Macintosh/Apple
- OS/2
- Other
- Windows
- Operating System
- Digital Cameras
- Digital Camera Brand Ownership
- GE
- Digital Camera Brand Ownership
- Laptops
- Brands Currently Own
- Sony
- Brands Currently Own
- Product Ownership & Usage
- Do Not See Value in Owning
- Bluetooth Headset
- Camcorder
- Desktop Computer
- Digital Camera
- e-Reader
- Fitness Wearable ex. Fitbit
- GPS - Stand-alone
- Headphones
- Home Automation System
- Laptop Computer
- Mobile Phone
- MP3/Digital Music Player
- Personal Virtual Reality Device
- Smartwatch
- Speaker System or Dock
- Tablet
- Wearable Camera
- Do Not See Value in Owning
- Desktop/PC
- Values & Purchase Drivers
- Product Attributes
- Personal Technology Products
- Best Looking
- Cost-effective
- Dependable
- Durable
- East to Use
- Energy-efficient
- Enjoyable
- Familiar
- Family-friendly
- Fun/Exciting
- Healthy
- High Quality
- Innovative
- Luxurious
- None of Above
- Popular
- Practical/Basic
- Produced Sustainably
- Rewarding
- Safe
- Time-saving
- Trustworthy
- Unique
- Personal Technology Products
- Product Attributes
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